The Impact of Social Media and Technology on the MICE Industry in the Middle East
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The document discusses how social media and technology have impacted the MICE industry in the Middle East. It notes that customers and clients are increasingly connected through new communication channels and have changed expectations around individualization. Businesses have also lost some control over their brands as what people say about brands online becomes more influential. The document outlines trends in social media and mobile technology use in the MICE industry and region, noting that tracking online engagement is not enough--businesses must take action and adapt organizational cultures to be more collaborative and responsive in order to leverage social media opportunities.
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The Impact of Social Media and Technology on the MICE Industry in the Middle East
- 1. The Impact of Social Media and Technology on the MICE Industry in the Middle East Powered by…
- 2. Slide 2 MICE in MENA – 2013. All change please… • Customers & clients: Increasingly connected • New communication & marketing channels: Faster, more diverse • Changed expectations of venues: Increasing individualization & customization • Data deluge: Access to more (customer) data than ever before, but less seems to be done with it • Electronic Word of Mouth
- 3. Slide 3 The Changing Consumer The Passive Consumer The Active Consumer Before After Passive Consumption One-way Communication One thing at a time Sharing, Interacting Multi-way Communication Everything at the same time
- 4. Slide 4 The Changing Business Brands / Companies are… What they say they are Brands / Companies are… What people say they are Before After The BIG IDEA = Success Full Control One size fits all Evolving Lost Control Tailor-made
- 5. Slide 5 The Digital Multiplier Effect Yesterday Today Brand X Brand X
- 6. Slide 6 Social & Digital in the MENA region
- 7. Slide 7 Social & Digital in the MENA region
- 8. Slide 8 Social & Digital in the MENA region Source: Discover Digital Arabica
- 9. Slide 9 Social & Digital in the MENA region Source: Discover Digital Arabica
- 10. Slide 10 “Social” and “Tech-Savvy” Clients The behavior of today’s tech-based travelers, meeting organizers, & clients… Are you losing influence with today’s social consumers? Many of them are so plugged into networks of friends and peers that your brand can get completely cut out of purchase decisions.
- 11. Slide 11 “Social” and “Tech-Savvy” Clients The Break-Up: http://youtu.be/D3qltEtl7H8
- 12. Slide 12 Quality Scale of Engagement Like Comment Spread Goal User likes or follows User comments on content User retweets, reposts, forwards Goal Achieved: purchase, registration, subscription
- 13. Slide 13 The New Business Reality & Organizational Culture – Some thoughts… • Tracking alone is not enough. Action must be taken! • Often, the problem lies in stretched resources - without adding “being social” to everyday activities. • Success requires cross-functional feedback loops & teams: From silos, lack of communication, multiple handoffs… Cross-functional roles, high collaboration, results oriented…
- 14. Slide 14 B2C
- 15. Slide 15 B2B
- 16. Slide 16 Keytrends: MICE & Mobile
- 17. Slide 17 Keytrends: MICE & Mobile
- 18. Slide 18 Keytrends: Visual Content http://production.promediaadvt.com/mediaonevt/
- 19. Slide 19 Don’t Forget…
- 21. Slide 21 Please connect! LinkedIn: http://www.linkedin.com/company/iconsulthotels-fze Twitter: @iconsulthotels Facebook: https://www.facebook.com/iconsulthotels