“Talent attraction” is on the lips of government leaders globally. As government leaders pour money into finding skilled workers and convincing them to uproot their lives to take on a new job in a new place, convention bureaus are finding themselves as the crossroads of influence. This session will profile benefits of CVBs partnering with economic development organizations (EDO) to woo prospective talent. Case studies will feature practical examples from U.S. destinations and outline four next steps for attendees.

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2. International Congress and Convention Association #ICCAWorld#HoustonLaunch
In Pursuit of Happiness:
How to Leverage Meetings for Talent
Attraction in 4 Steps

3. ABOUT DCI

5. Tourism Expertise
Economic Development Expertise

6. WHY TALENT? AND WHY NOW?

7. RESIDENTS
BUSINESS
TRAVELERS
LEISURE
TRAVELERS
TALENT = PEOPLE
EXECUTIVE
WORKFORCE

8. Why Talent Attraction
Marketing?
MarketingDevelopment

9. In Today’s Headlines

10. Talent Attraction: A Nascent Industry

12. How Location Impressions are Formed
51%
INTERNET RESEARCH
52%
WORD OF MOUTH
60%
FIRST-HAND
EXPERIENCE

13. Best Relocation
Tools for Gen Z
+ Millennials
80%
CITE THE CHANCE
TO VISIT

14. What Influences
Executive
Location
Perceptions?
59%
TRAVEL

15. What Influences
Meeting Planner
Perceptions?
66%
TRAVEL

16. TODAY’S VISITOR IS
TOMORROW’S TALENT

17. CONFERENCE ATTENDEES ARE
PREQUALIFIED VISITORS WHO CAN
BECOME RESIDENTS IN THE FUTURE.

18. TALENT ATTRACTION
IS THE NEXT FRONTIER
The Next Frontier

19. INDUSTRY
CLUSTERS
TALENT
BUSINESS
EVENTS
The Meetings Industry Already Plays a Role

20. International Congress and Convention Association #ICCAWorld#HoustonLaunch
How to Activate

26. Ron Newman
Senior Director of Sales at Destination Cleveland
By serving as a host location for large meetings and conventions, we are continuing to
create positive perceptions of Cleveland in the minds of visitors from around the
world.
After having a memorable experience while in Cleveland for a meeting, these
attendees are more likely to return as a leisure visitor or potentially consider
Cleveland as a place to live, work or invest – helping Destination Cleveland to harness
the power of the visitor.

27. CONFERENCE ATTENDEES ARE
PREQUALIFIED VISITORS WHO CAN
BECOME RESIDENTS IN THE FUTURE.

34. We went through all the strengths of the region and
realized that right at our doorstep we had agriculture
and technology. That was a big ah-hah moment for us.
Mayor Joe Gunter
Salinas, California

43. #ICCAWorld#HoustonLaunchInternational Congress and Convention Association
What Can a Similar Initiative
Look Like in Your Community?

44. International Congress and Convention Association #ICCAWorld#HoustonLaunch
Thank you!