Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities. This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution? In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all. The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.

1. Evolution or Revolution
Transforming tomorrow from climate
emergency to shared prosperity
Moderated by
Guy Bigwood, Managing Director

2. Tania Baumann
Chief Operating Officer, World
Energy Council
David Fiss
Director, Business Development,
Partnerships & Event Strategy,
Sustainable Brands
Nalan Emre
COO, IMEX Group
Petra Stusek
Managing Director , Ljubljana
Tourist Board
Guy Bigwood
Managing Director: Global
Destinations Sustainability Index

3. World Energy Council
Tania Baumann, Chief Operating Officer
Grand Transition

4. What are the systemic drivers of the Grand Transition?
4

5. 5
Pre-determined
factors
Critical
uncertaintiesThree plausible pathways to 2040

6. 6
• What is the impact of thriving digital and market solutions
on events industry? eg Connected cities, major advances
in mobility, digital innovation (AI. VR?)
• What will organisers as consumers demand? What
should they demand from destinations, venues,
suppliers? What will your delegates and sponsors
demand?
• What role will local, national and global policies have on
events? What to expect about policies on environmental
impacts of events – eg carbon, resources, water,
pollution?
• Economic role of MICE to a destination vs carbon?
• What impact on supply of new and upgraded venues?
• Role of cities in stepping up: urban resilience and climate
adaptation
• Global cooperation drops and economic growth slows →
global risks accelerate: global warming, environmental
immigration, low trust
• Reduction in viable destinations? Highly varied standards
and expectations between delegates, sponsors, cities
and countries?

7. www.worldenergy.org | @WECouncil
Thank you!
Tania Baumann
baumann@worldenergy.org

8. Sustainable Brands
The preeminent global
collaboration, learning, and
communication platform
accelerating brand
transformation for good.
The Bridge to Better Brands

9. The Bridge to Better Brands

10. The Bridge to Better Brands
What is the
Social License to Operate?
The social license to operate (SLO), or simply social license,
refers to the ongoing acceptance of a company or industry's
standard business practices and operating procedures by its
employees, stakeholders, and the general public. The concept of
social license is closely related to the concept of sustainability and
the triple bottom line.
https://www.investopedia.com/terms/s/social-license-slo.aspiple bottom line.

11. The Bridge to Better Brands

12. The Bridge to Better Brands

13. The Bridge to Better Brands

14. The Bridge to Better Brands

15. The Bridge to Better Brands

16. The Bridge to Better Brands

17. The Bridge to Better Brands

18. The Bridge to Better Brands

19. The Bridge to Better Brands

22. The Bridge to Better Brands
friendly change.
"Switching to larger-size
amenities across more than
5,600 hotels around the world is
a big step in the right direction
and will allow us to significantly
reduce our waste footprint and
environmental impact as we
make the change," CEO Keith
Barr
“I think the customer is actually out in front
of government,” Keith Barr, CEO of
InterContinental Hotels Group, told
delegates on Tuesday at the World Travel
and Tourism Council’s Global Summit in
Seville, Spain. (April 2019)
https://skift.com/2019/04/03/consumers-lead-the-sustainability-debate-
says-intercontinental-ceo/

23. The Bridge to Better Brands

24. The Bridge to Better Brands

25. The Bridge to Better Brands

26. The Bridge to Better Brands

27. The Bridge to Better Brands

28. The Bridge to Better Brands

29. SUPPORT WOMEN &
GIRLS
#BrandsforGood
9 BEHAVIORS WE WANT TO SHIFT
REDUCE FOOD WASTE
& WATER
Plan meals ahead, prepare smarter
portions, use what you have in the
fridge and compost.
EAT MORE PLANTS
Moderate meat consumption and
consume products that supports
regenerative agriculture.
GO RENEWABLE
Switch to renewable energy sources
at home, ride public transportation
and purchase products using
renewable energy.
Support causes and products that
educate girls, aid better family
planning and support women-owned
business.
GO CIRCULAR
Choose products made with recycled
content and recycle, rent, share and
buy used over new products
whenever possible.
GO SIMPLE
Buy products with simple, clean
ingredients that are healthier for you
and protect habitats and biodiversity.
EXPAND EQUITY &
OPPORTUNITY
Buy fair trade as well as brands
supporting inclusive and equitable
products, policies and causes.
GO DURABLE
Buy better, buy less. Reduce
single-use items and purchase
durable, reusable products instead
of disposable ones.
SHOW UP
Vote at the ballot box and with your
wallet, make your voice heard and
volunteer in your community.
Preserve Resources for Life Foster Resilient SocietiesReserve/Stop/Mitigate Climate Change

30. IMEX America
Driving Change

35. IMEX in Frankfurt & IMEX America are powered by renewable
energy

39. IMEX Green Squad

42. Evolution or Revolution?
Transforming tomorrow. Actually today. In Ljubljana, Slovenia
ICCA. 29. 10. 2019.
PETRA STUŠEK, CEO Ljubljana Tourism

43. Regeneration.
Before Today

44. Before
Today

47. Moustache Tour

48. TržnicaGreen Supply Chains

49. Gourmet Ljubljana

50. Smart waste management

52. 52

53. SUPPORT WOMEN &
GIRLS
#BrandsforGood
Discuss these behaviours. What’s your success trying to change them
Are we missing any that need to change?
REDUCE FOOD WASTE
& WATER
Plan meals ahead, prepare smarter
portions, use what you have in the
fridge and compost.
EAT MORE PLANTS
Moderate meat consumption and
consume products that supports
regenerative agriculture.
GO RENEWABLE
Switch to renewable energy sources
at home, ride public transportation
and purchase products using
renewable energy.
Support causes and products that
educate girls, aid better family
planning and support women-owned
business.
GO CIRCULAR
Choose products made with recycled
content and recycle, rent, share and
buy used over new products
whenever possible.
GO SIMPLE
Buy products with simple, clean
ingredients that are healthier for you
and protect habitats and biodiversity.
EXPAND EQUITY &
OPPORTUNITY
Buy fair trade as well as brands
supporting inclusive and equitable
products, policies and causes.
GO DURABLE
Buy better, buy less. Reduce
single-use items and purchase
durable, reusable products instead
of disposable ones.
SHOW UP
Vote at the ballot box and with your
wallet, make your voice heard and
volunteer in your community.
Preserve Resources for Life Foster Resilient SocietiesReserve/Stop/Mitigate Climate Change

54. SUPPORT WOMEN &
GIRLS
#BrandsforGood
How do we accelerate the change of the “systems” that support these behaviour within the events
industry?
REDUCE FOOD WASTE
& WATER
Plan meals ahead, prepare smarter
portions, use what you have in the
fridge and compost.
EAT MORE PLANTS
Moderate meat consumption and
consume products that supports
regenerative agriculture.
GO RENEWABLE
Switch to renewable energy sources
at home, ride public transportation
and purchase products using
renewable energy.
Support causes and products that
educate girls, aid better family
planning and support women-owned
business.
GO CIRCULAR
Choose products made with recycled
content and recycle, rent, share and
buy used over new products
whenever possible.
GO SIMPLE
Buy products with simple, clean
ingredients that are healthier for you
and protect habitats and biodiversity.
EXPAND EQUITY &
OPPORTUNITY
Buy fair trade as well as brands
supporting inclusive and equitable
products, policies and causes.
GO DURABLE
Buy better, buy less. Reduce
single-use items and purchase
durable, reusable products instead
of disposable ones.
SHOW UP
Vote at the ballot box and with your
wallet, make your voice heard and
volunteer in your community.
Preserve Resources for Life Foster Resilient SocietiesReserve/Stop/Mitigate Climate Change

56. ENGAGE ENABLEINSPIRE
What is the GDS-Index Our Purpose
destinations to become more sustainable places
to visit, meet in and thrive in.
A destination level movement that benchmarks and improves
the sustainability strategy and performance of destinations.
It was founded by:

57. +58 global destinations. Goal is to have 300 by 2023
We are the leading community of event destinations
committed to sustainability

58. How do we engage, inspire and enable sustainability?
Through Extreme Collaboration
Stakeholder Engagement
Benchmarking
Performance
Co-Creating
Strategy
Accelerating
Innovation
Training And
Coaching
Improving
Communication
Strategy
Impact
Measurement
And Reporting