1. OFFERS Key Activities Relationship Management Product recommendations Trend observation and analysis Merchandise/inventory optimization Pilot Program/product launches Dynamic Pricing Emotion based shopping Live shopping update Customer data Promo communication Store and Inventory optimization Industry reports Enterprise customization ORGANIZATIONS CUSTOMERS Value Proposition Exposure to promotions Real time promotions Time saving Convenience Monetary saving User Privacy Corporate inventory management Partner Network Key Resources Customer Segments Key Resources Smart tag companies eBook companies End user Corporations Social Networks IT Knowledge Software and Hardware developers Infrastructure Large consumer base Data centers Security Analytic algorithms Payment processor Internal financial funds Capital markets Intellectual property Data collectors (CPGs, HR, research firms, matchmakers) Promoters (retailers, CPGs) end users (individuals, enterprises) Cell phone providers Cell phone manufacturers Retailers, supermarkets Electronic stores Online downloads Application Stores Consumer referrals Cost Structure Revenue Flows Consumer acquisition Software and hardware development Payment fees HR Data storage Customer data Promo communication Store and Inventory optimization Industry reports Enterprise customization ECONOMICS

2. Education Pleasure Savings Control Greed Love Knowledge Inclusion Self- Realization Excitement Communication Convenience Friendship Opportunities Addiction Religion Portability Satisfaction Confidence Adventurous Clarity Reliance Diversity Celebration Anniversary Discrimination Customization Leisure Time Health Soul mate Remembrance Feedbacks Policing Royalties Hunger Hope Accessibility Party Customer Service Stereotyping Entertainment Family Curiosity Predictability Transportation Blogging Understanding Exclusivity Movie Fun Learning Store Recommendations Dining Efficiency Bargaining Trust Adaptation Work Freedom Travelling Wealth Socializing Brand Loyalties Purchasing Power Self-control Awareness Thief Safety Desire Saving Promotions Budgeting Frustration Health Care Value Impulse Purchasing Ownership Eating Habits Privacy Shopping Sugar Executive Assistant Coupons Radio Match Makers Documents Holidays Weight Watcher Friends Flyers Family Satellite Smartphone Taxes Money Software Money CSR TV NASA Product Life Cycle Theatre Religion Foreign Exchange Hardware Wal Mart RFID Coins Ecards Electronics Product Demo Credit cards Shopping cards Pets Toys News Identification Servers Gifts Banks Marketing Agencies FBI Law Democracy GPS OnStar Focus Group User Profiles Bible New Products Sports Politics Private Labels Data Filtering Language Traffic Social Media Candy Store Intellectual Property R&D Recipe Doctor Inventory Tracking School Loans Brands