NEW PRODUCT DEVELOPMENT

1. INTRODUCTION OF BRANDED
PARATHAS
PRESENTERS:
ADITI TANDON
ANURAG TANEJA
ANJALI PARMAR
AYUSH CHETAL
CHANDNI NAYYAR
ISHITA NAGPAL
PALVIKA CHARAN
SALONI WAHI
IBS GURGAON

2. LAZEEZ PARATHAS(FROZEN)
“YUMMY PARATHAS AT YOUR DOORSTEP”

3. • Paratha is the bread that originates from the
Northern part of the Indian subcontinent.
• Mostly found in Indian families.
• Naturally healthy and tasty
• Free of preservatives
• No saturated fats
• 100% whole wheat
FROZEN PARATHAS

4. • When awareness about the Paranthas has to be made in the market, we
will focus upon the following marketing factors:
Pricing
Distribution
Promotion
• Pricing- Initially, the prices would be low, considering a “penetration”
strategy. The price will be charged slightly lower in the market for a short
period of time i.e. Rs 55 for a packet of 4(SAME STUFFING) and Rs. 60 for a
packet of 4 (DIFFERENT STUFFING)
• Distribution- Our strategy for distribution is to be selective and serve
specific group of customers: Working people, students living in PG, elder
people, tourists, Restaurants ( serving breakfast, North Indian Food,
Snacks), Supermarkets and stores ( Easyday, BigBazaar, 24x7, Spar, etc.) as
our product conveys a message of “saving time” or states as “Ready to
Eat” . OUR MAJOR FOCUS IS DISTRIBUTING PRANTHAS FROM HOME.
• Promotion- We should try our best to create the brand awareness at an
early stage, as to increase the sales and demand for the Paranthas . The
“Ready to Eat” statement will be advertised and promoted in a way as to
attract more people who would like to enjoy Paranthas in a short span of
time or when they are in any hurry .

5. METHODOLOGY
• Surveyed around 100 outlets in the vicinity of
Gurgaon (primary data)
• Secondary data
• Each member went to different outlets:
INFOSPACE
CYBERHUB
AMBIENCE MALL
CYBERPARK
SECTOR 21,23,29 AND MANY MORE
RELIANCE FRESH, BIG BAZAAR etc.

6. OBJECTIVES
• To introduce frozen branded parathas having
the authentic Indian taste.
• To face competition from various competitors
like haldirams, superfoods, sumeru
frozen foods, Signature International Foods.
• To provide every variety of flavor in parathas.
• To increase the sales of parathas.

7. MARKET SCENARIO
• Processed foods account for $40 billion
already, with packaged food market estimated
at $20 billion.
• Consumer spend on food in India will grow
from $330 billion now to $900 billion by 2020

8. MAJOR COMPETITORS
• SUMERU PARATHAS
• KAWAN PARATHAS
• GODREJ
• VIMAL

9. SWOT ANALYSIS
• STRENGTH
• High quality parathas
• Targeted to middle and high class people
• Easy availability at confectionary shop
• Quick service
• WEAKNESS
• New in restaurant industry
• Small distribution network
• Strong competitors
• Limited experience of customer

10. • OPPORTUNITIES
• Increase the distribution network
• Increase in demand of branded prantha’s
• Market is big and attractive
• Can attract target market
• THREAT
• New in market
• Faster growing market
• A competitor has a good brand image
• Environmental factors

11. TARGETING
• MARKET TARGETING : Market targeting is basically targeting the apt
market and the groups for fulfillment of goal of the producer. It is about attracting
customers who will buy what you are selling. It is the most current method of
marketing to consumers based on research into their interests ,hobbies and needs.
• Steps involved in the same are-
 EVALUATION OF MARKET SEGMENTS
• Company’s objective and resources
• Segment structural attractiveness
• Segment size and growth
 SELECTING SEGMENTS
• The segments selected by the company for 365 days is local market and outlets.
 SELECTION OF APPROPRIATE STRATERGIES FOR TARGETING.
• The company aims at selecting the best suitable stratergy for targeting and
carrying out their operations.

12. CHALLENGES
Challenges are basically the hurdles a company or a
producer faces while introducing or starting up
something new.
1.Funding in lumping towards established
enterprises.
2.Lack of entrepreneurial diversity.
3.Competition in all aspects.
4.No innovation or lack of it or difficulty in thinking
of something different.
5.The thought of failure as a demotivating factor.

13. QUESTIONNAIRE (FROM
INDIVIDUALS)
• Total number of respondents : 40
1) Which kind of parathas do you prefer ?
a) Frozen paratha
b) Fresh paratha

14. • REASONS FOR YOUR CHOSEN TYPE OF
PARANTHA?
1)Easy availability
2)Time constraints
3)Home made
4)Price
5)Taste

16. WHAT KIND OF CUSTOMER YOU ARE?
• Loyal
• Switcher
• Split customer

17. FINDINGS
• Only 25% of the respondents buy branded frozen
parathas, so we will focus more on increasing the
market of such paratha.
• For this we will attract the customers through
attractive schemes.
• People buying branded frozen pranthas consume
because it is easily available and they don’t have time .
• Therefore we will make an image in the mind of
consumer that these paranthas are also healthy and
nutritious just like home made paranthas.
• Also we will make them easily available by free home
delivery and to nearby shops .

18. Conclusion
• We visit the restaurants, departmental store,
general store, in the area of Gurgaon ask each of
them if they want to introduce the branded
paratha into their stores even to the
departmental store so that they can kept frozen
parathas. Most of them agree to idea and some
of them want variation in their parathas because ,
most of the people prefer to choose parathas
according to their taste as they want more
variations in any food items.