Learn more from Social Business influencer, Mark Fidelman (CEO of Raynforest, Forbes Columnist & Author), at: http://ibm.co/1o992TN Imagine a future where you could take all the data that’s available to you about your customers, potential customers — the entire market for what you do — and unlock all the insights that data has to offer about what they want, how they feel, even what they’re likely to think and do next. With IBM, your business can predict customer needs and react in real time to changes in the market.

1. HOW TO AMPLIFY & MEASURE
MARKETING PERFORMANCE
USING THE POWER OF
BIG DATA AND ANALYTICS
ON THE MASSIVE AMOUNT OF
DATA BEING GENERATED
ON THE DIRECT IMPACT OF E-COMMERCE
INNOVATIONS AND SOCIAL MEDIA TECHNOLOGY
ON CMOs & ANALYTICS
2 BILLION
SOCIAL CONNECTIONS
AND MORE THAN
3 BILLION
EXPRESSIONS PER DAY
1
OF CMOs WILL
INCREASE
THE USE OF EXTERNAL
PARTNERSHIPS FOR
CUSTOMER AND
DATA ANALYTICS
SOCIAL COMMERCE SALES WILL
REACH
BY 2015 WITH
50% 92%
LEARN HOW MARKETING AND COMMERCE CAN USE BIG DATA AT
WWW.IBM.COM/SOCIALBUSINESS
1) 2014 IBM Social Business POV
2) Gartner Research, 2012
3) IBM Global CMO Study, 2011
3
OF WEB SALES OCCURRING THROUGH
SOCIAL MEDIA2
$30 BILLION

2. AMPLIFY & MEASURE
MARKETING PERFORMANCE
USING THE POWER OF
BIG DATA AND ANALYTICS.
MARK FIDELMAN
CEO OF RAYNFOREST,
FORBES COLUMNIST AND AUTHOR
@MARKFIDELMAN

3. Mark Fidelman
@markfidelman
In the era of social business, being able to analyze diverse
amounts of data helps you unlock stronger customer
and employee relationships, which ultimately
impacts your bottom line.

4. Mark Fidelman
@markfidelman
Simply put, by creating a more analytics-driven environment,
with personalized touch points, you can optimize
decision making, ultimately empowering people
to act with greater confidence.

5. Mark Fidelman
@markfidelman
By applying analytics to gain actionable insight
from social data, you can personalize interactions,
build relationships, and predict trends — all while
innovating faster than ever before.

6. Mark Fidelman
@markfidelman
Reimagining big data to understand and amplify marketing
performance enables you to engage with people
authentically and as individuals. That’s the kind
of differentiator consumers are looking for in
the era of social business.

7. Mark Fidelman
@markfidelman
If you can personalize your value to your customer
at every touch point, you’re further able to build
loyalty and trust, which at the end of the day
is what your business is all about.