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T : +44 (0) 8446 697 995 or (888) 631 1410 (USA) E : enquiries@rittmanmead.com W: www.rittmanmead.com
Mark Rittman, Technical Director, Rittman Mead
Author of the Oracle Press book “Oracle BI Developers Guide”
Introduction to Oracle Business Intelligence

Mark Rittman
• Mark Rittman, Co-Founder of Rittman Mead
• Oracle ACE Director, specialising in Oracle BI&DW
• 15 Years Experience with Oracle Technology
‣ Oracle BI since 1998 (Discoverer, Designer etc)
‣ OBIEE since 2007 (OBIEE 10g+)
‣ Oracle OLAP/Express since 2000
‣ OWB, ODI, Oracle RBDMS (OCP) etc
• Regular columnist for Oracle Magazine
• Author of two Oracle Press Oracle BI books
‣ Oracle Business Intelligence Developers Guide
‣ Oracle Exalytics Revealed
• Email : mark.rittman@rittmanmead.com
• Twitter : @markrittman

Regular Speaker at OOW, Blogger, Writer for Oracle Magazine
• Presenter on Oracle BI at the
last 5 Oracle Open Worlds
• Columnist for Oracle Magazine (Oracle BI)
• Writer for OTN
• Past board member for ODTUG,
chair of UKOUG BIRT SIG
• Oracle ACE Director
• Blogger for Rittman Mead blog
• Tweeting at @markrittman

About Rittman Mead
• Oracle BI and DW gold partner
• World leading specialist partner for technical excellence, solutions delivery and
innovation in Oracle BI
• Approximately 30 consultants worldwide
• All expert in Oracle BI and DW
• UK based
• Offices in US, Europe (Belgium) and India
• Skills in broad range of supporting Oracle tools:
‣ OBIEE
‣ OBIA
‣ ODIEE
‣ Essbase, Oracle OLAP
‣ GoldenGate
‣ Exadata

Rittman Mead in the Developer/User Community

“Oracle BI Developers Guide” : Oracle Press, 2012
• End-to-end development guide for OBIEE 11g (covers up to 11.1.1.6)
• From installation and architecture, through to dashboards, integration and team development
• Based on 6yrs+ of OBIEE experience, beta program participation, implementation etc
• Technical focus, step-by-step instructions along with concepts and product history
• Participation by the Oracle BI development team,
including technical editing by
Mike Durran, forward by
Balaji Yelamanchili

“Oracle BI Developers Guide” : Oracle Press, 2012
• Chapter 1 : Oracle Business Intelligence Overview and Architecture
• Chapter 2 : Installation and Upgrading of Oracle Business Intelligence
• Chapter 3 : Modeling Repositories using Relational, File and XML Data Sources
• Chapter 4 : Creating Repositories from Oracle Essbase and Other OLAP Sources
• Chapter 5 : Configuring and Maintaining the Oracle BI Server
• Chapter 6 : Creating Analyses, Dashboards, KPIs and Scorecards
• Chapter 7 : Actionable Intelligence
• Chapter 8 : Security
• Chapter 9 : Creating Published Reports
• Chapter 10 : Systems Management
• Chapter 11 : Managing Change
• Chapter 12 : Oracle Exalytics In-Memory Machine

“Oracle Exalytics Revealed”, Oracle Press (ebook), 2012
• Special-edition e-book that took the Exalytics chapter and updated for 11.1.1.6.2
• Additional content on ILOM, testing, aggregate building,11.1.1.6.2 BP1 visuals (trellis charts etc)
‣ “Nowhere will you find a more
comprehensive look at
Oracle Exalytics from start to finish
than in this book … extremely
thorough and easy to follow
… and I find this narrative
incredibly useful to explore
the product.”
‣ “The book … delivers what it
promises on its title, a thorough
review on the most important aspects
of this engineered system created
by Oracle Corporation”

What is Oracle Business Intelligence?
• Oracle BI provides a set of web-based tools for reporting and analyzing data
• Based around dashboards, built around graphs, tables, pivots etc
• Multiple server architecture that splits data access / presentation elements
• Based on Siebel Analytics technology
• Connects to multiple data sources
‣ Oracle DB & Exadata
‣ SQL Server, DB/2, Teradata
‣ Essbase, Oracle OLAP, MSAS
‣ ADF View Objects etc
• Integral part of Oracle Fusion Middleware

Some Cool Things About Oracle Business Intelligence 11g
• The Oracle BI Repository (“semantic business model”)
• Interactive dashboard analytics
• Integrating BI with business processes, rich web applications, and mobile applications

Example 1: An Enterprise-Wide Business Analytics Semantic Model
• All reporting tools within Oracle BI take their data from a shared metadata layer
• Defined as dimensional model, embeds common calculations and drill paths
• Subject-area and row-level security
• Three-layer design to provide
abstraction from underlying
complicated source systems
• Can source data from
‣ Oracle DB + other RBDMSs
‣ Oracle Essbase, OLAP
‣ Oracle ADF, web services
‣ Hadoop
‣ Oracle TimesTen
‣ etc
Simplification of the Data Model
Integration of Disparate DataSources
Addition of Business Logic and Calculations

The Enterprise Semantic Model
Demonstration

Example 2 : Rich Interactive Dashboards, No Programming Needed
• Users access information and analytics through rich, analytic role-based dashboards
• Can also publish reports to PDF, distribute, or access through MS Office

Creating dashboards and analyzing data
Demonstration

Example 3 : Integration Across Oracle Fusion Middleware
• BI content can be embedded in ADF and WebCenter applications, share common
look-and-feel, security, event handling model, tooling
• Basis of the Oracle Fusion Applications

More Information
• Thank you for attending this presentation
• More information can be found at http://www.rittmanmead.com
• Contact us at info@rittmanmead.com or mark.rittman@rittmanmead.com
• “Oracle Business Intelligence Developers Guide” and “Exalytics Revealed” out now!
• Follow-me on Twitter (@markrittman) or Facebook (facebook.com/rittmanmead)

Oracle BI Integration with Oracle Fusion Middleware
Demonstration

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