The GKIM Way

Delivering Quality,
On Time and On
Budget

040302
EFFECTIVE
DIGITAL
SOLUTIONS
HIGH
QUALITY, ON
TIME AND ON
BUDGET
THE GKIM
WAY
CREDENTIALS
01 05
TEAM

EFFECTIVE
DIGITAL
SOLUTIONS
GKIM is a full service digital agency
with a soup to nuts offering in apps,
websites, games and digital solutions
for marketers and entrepreneurs.
GKIM’s customers achieve high quality
and cost effective solutions delivered on
time from their outsourced digital
production partner.
GKIM achieves success through
balancing project budget, schedules
and quality.
Digital Strategy
Lean Startup Methodologies
Product Management
Digital Design
Creative Direction
UX Design
Digital Technology
Web, mobile and
Virtual Reality
Digital Marketing
Marketing Solutions
Viral Distribution
01

02
HIGH QUALITY,
LOW COST &
ON TIME
Balancing project cost,
schedule and quality
All software projects can be measured by
their cost, schedule and quality.
Getting just one of these foundations of the
software project wrong can be a disaster. If
two go bad, the project can be a complete
failure.
Unfortunately, software production is littered
with high failure rates whether from
ineffective quality, stretched budgets or
damaging delays.
GKIM seeks to get this balance right –
assuring project success.

Lessons from
Prestigious Portfolio
GKIM’s extensive experience with a rich portfolio of
demanding customers shows that different sectors have
differing approaches on quality, cost and schedule.
GKIM has acquired the management capabilities and
processes to solve these parallel challenges.
These skills are brought to bear on all our customers’
projects – and outlined in The GKIM Way.

03
Deliver Quality
Quality is our watchword throughout the
software development lifecycle from design
to deployment. Quality issues addressed
early are much faster and cheaper to solve.
Delivering on Time
Projects are professionally managed by
experienced practitioners with a ready talent
pool of expert developers and test analysts.
The GKIM Way brings a quality approach to the management of project schedules,
project budgets and quality assurance. The GKIM Way benefits all of our customers.
Delivering on Budget
Project budgets are estimated in depth. Billing
is transparent, frequent and detailed. Costs are
kept low.03
THE GKIM
WAY

The GKIM Way
Software Tools
The GKIM Way

1. Quality
around the
Software
Development
Lifecycle
The GKIM Way

Delivering Quality Design
Requirements Analysis and Design is by far the most important aspect of a software project – and often
undervalued, with a rush to code that inevitably costs more in the long term. GKIM works actively to ensure that
project requirements and detailed design are well considered before commencing work.
Once the project and its goals are clear there are
several dimensions of product design to be
independently considered by GKIM experts in
various disciplines:
• Award winning creative direction
• Compelling and intuitive CX, UX and GUI design
• Powerful and cost effective technology
architecture
The product that we design must fulfill many
criteria in order to be successful, whether for a
marketer, entrepreneur – indeed any business.
• Originality – to stand out from the crowd
• Capability – to deliver on the promise
• Usability – to be genuinely useful
• Marketable – integrated into the wider digital
ecosystem so as to bring organic and referred
traffic
Product Requirements Design Expertise
Quality Design
The GKIM Way

Delivering Quality Technology
Businesses these days have many technology choices for their applications.
GKIM helps customers make these decisions on the basis of capability, future
extensibility and costs.
Mobile technology choices mainly center around
cross platform development options, allowing
Apple and Android apps to be built at the same
time.
GKIM can advise on the best choice for each
project.
Internet technology options mainly center around the choice of “stack”.
We offer Commercial Off The Shelf (COTS) or open source platforms for
content management (CMS), eCommerce, customer relationship
management (CRM) and other well established capabilities.
GKIM can lead
customers through
the jungle of open
source platforms
available.
We recommends a
stack of some of the
latest, most effective
technologies.
GKIM brings
technical expertise
in off the shelf
technologies.
We bring
commercial
discipline to chose
the most cost
effective options
from vendors.
MOBILE TECHNOLOGY CHOICE INTERNET TECHNOLOGY CHOICE
Quality Technology
ProprietaryOpen Source
The GKIM Way

Mobile apps exist in a rich ecosystem of technology
components, 3rd party services and marketing systems.
GKIM strives to bring the architecture to each of our
mobile solutions ensuring optimal capability, user
experience and distribution in an omni-channel
environment.
Cost and schedule can be reduced by eliminating non
essential capabilities from MVP. Scope and capabilities
can be expanded over time as time and budget allow.
.
Delivering Quality Mobile Apps Quality Technology
Architecture
OS Specific presentation layer
OS Specific
OS Agnostic
Cloud technologies
The GKIM Way

Delivering Quality Mobile Apps Quality Technology
There are several choices to mobile application
technology with each application being considered on
its own merits and requirements.
Technology choices are outlined in a GKIM whitepaper
– each one impacting on cost, quality and time to
market.
Industry offers a wide range of support tools for
prototype design, analytics, performance testing &
security checking of mobile apps.
GKIM strives to stay on top of best practice and to
bring the best of quality assurance to all our projects.
Mobile App Technology Options
The GKIM Way

GKIM has experience with many
internet stacks.
For cost effective and rapid
development of websites we
recommend LAMP and LEMP stacks.
Our advanced business solutions use
node.js, angular.js as backed by
Google or react.js as backed by
Facebook.
To offer reliability and support for the
high transaction volume of our mobile
apps we use NoSQL and realtime
databases such as Firebase and
RethinkDB.
Choice of Technology Stacks
Choice of
Technology Platforms
Open source platforms that GKIM
recommends are Laravel (PHP
framework), Wordpress (CMS),
Insightly (CRM) and Magento
(eCommerce).
Proprietary technologies and partners
that GKIM has qualified experience
with include SAP, Microsoft and Adobe.
Delivering Quality Internet Solutions Quality Technology
Cyber Security
Security is a concern for all our
customers and becomes critical
for government and banking
sectors.
Contrary to popular belief, open
source and security are not
mutually exclusive. GKIM has
a security conscious culture
constantly and seeks best
practice and regular audits from
security specialists, as well as
building security into the SDLC
as standard..
The GKIM Way

Assuring Software Quality
Government and Financial Services, Banking & Insurance (FSBI) customers insist
that the quality of their applications is assured.
GKIM places significant emphasis on quality by having distinct Software Quality
Assurance (SQA or QA in short) and Software Testing, the equivalent of Quality
Control (QC).
QA applies throughout the Software Development Lifecycle (SDLC) to verify all
project artifacts from Requirements phase, all the way till project “go-live”. QA
ensures that issues, not just defects, are discovered early, where they are
much easier and cheaper to fix, avoid costly reworks, reduce project risks, and
achieve tangible savings in time and money.
Software Testing, or QC, ensures a good test coverage where all the
requirements are fully validated, and passes the tests that ran through the
system. Such tests can be either manual and/or automated.
Proper planning for QA and QC ensures that the most appropriate approach is
taken based on the needs of the project. Quality Plan defines all the quality goals,
and governs how, what, who, when the artifacts are to be verified. Test Plan dictates
the approach to design, execute, setup, and report on the tests.
Collectively, QA and QC, helps to keep project on track – budget, schedule, scope,
and costs – and ultimately renders confidence to customers during project sign-off.
We believe strongly that Quality should be delivered cost-effectively to all
customers.
GKIM has a significant Joint Venture partnership with riverQ, a
highly qualified quality expert with experience in government and
FSBI sector, and award-winning mega IT project. This partnership
brings the auditable QA that blue chip customers require as a
precondition. The quality lessons and culture that permeate from
this partnership support the quality of all of GKIM projects.
The GKIM Way

LISA NEO LAY SIE
Lisa Neo is GKIM’s consultant director of quality. She is experienced in
driving project quality and ensuring adherence to budget, scope and
schedule. Her focus has been enterprise-level, mission critical systems for
governments, financial and banking institutions.
To all of GKIM’s projects she can bring quality processes and culture, giving
our customers the same confidence in quality as some of the world’s most
prestigious financial services and banking organizations, and one of the most
wired national governments.
The GKIM Way

2. Delivering
on Time
The GKIM Way

Marketers demand timely delivery of high quality creative as they work to engage with consumers. Projects must be delivered
according to integrated media schedules. Entrepreneurs’ time to market can be essential to their competitive advantage.
To answer question of when, we need to answer the what and the how.
Delivering to Schedule
GKIM profits from the successful
completion of projects, not for letting them
drag. It is in our interest not to waste
dollars on unnecessary features or
inefficient production strategies - as long
as quality is not compromised and
maximum distribution is achieved.
We encourage our customers to explore
actual product needs, the MVP approach
and identification of unique, essential and
distinct features. If together we can focus
on the relevant KPI’s then Pareto’s eternal
question is profitably answered.
GKIM brings an understanding of product
technology, digital marketing and how
consumers experience apps to this
collaborative design exercise.
How
GKIM can focus efforts to ensure timely
delivery. We are no strangers to “crunch
time”.
Our approach to scheduling delivery begins
with tight project management: planning,
monitoring and control. Our lead
developers are chosen for their relevant
skills and experience – and are taught to
lead with schedules firmly in mind.
Effective teamwork and quick problem
solving is assured by GKIM’s collaboration
culture.
GKIM has ready access to an expansive
resource pool of quality talent, allowing
parallel efforts and a “factory” approach
when required.
What
Failure
to plan,
is plan
to fail
The GKIM Way

3. Delivering
to Budget
The GKIM Way

Entrepreneurs are amongst the most cost sensitive of all our customers. Return On Investment is an
essential measure for all projects as investors, customers and other stakeholders demand value for money.
GKIM ensures lowest possible cost to customers with our Agile Business model and by keeping our base
costs as low as practical without cutting corners on quality or dragging projects out.
Delivering to Budget
Agile Billing
GKIM maintains detailed records of every hour spent,
tracks these hours according to original scope of
work and shares a detailed analysis of effort.
Customers can see exactly where money is being
spent, and the assurance that every dollar is wisely
spent and that no time is wasted.
Agile billing is transparent and encourages
collaboration and feedback on product evolution.
Low Cost
Environment
GKIM operates in a
relatively low cost
environment and can
maintain low overheads
without cutting corners on
quality or performance.
The GKIM Way

As the world moves to digital,
startups bring creative
destruction and challenges,
including security, to the worlds
of business, media and
governance.
GKIM’s experience allows us to
cross pollinate new projects
with lessons from our portfolio.
We bring creative marketing
solutions, an agile approach to
product development and the
ability to assure quality, to all of
our projects.
These are demonstrated with
particular attention to relevant
examples from our portfolio.
Technology Expertise
A big international agency with
1000’s of developers on staff calls
us every month or so with
technology challenges – in
augmented reality, mobile device
capability or HTML5 software
challenges.
Such a call led us to providing the
key technology for the world's first
sunlight activated social media
message. VIDEO
04
CREDENTIALS

Marketers &
Entertainers
GKIM has been honored to work
on games and marketing
campaigns for many big brands
and with some of the world’s
biggest agencies.
They come to us for our
reputation of innovation in such
as Augmented Reality and the
ability to deliver a little more than
their in-house teams.
Creative agencies without their
own in-house teams can trust
GKIM to understand their digital
production needs, realize their
creative vision and support them
with our deep understanding of
marketing in the digital world.
SELECT
BRANDS AND AGENCIE
GKIM supplied four high quality games plus all supporting
apps, social activities and on the ground digital support for a
spectacular 6m screen in shopping bag experience for several
major cities.
Rakuten
Customer: Ash Durrant, Senior Project Manager,
Home Town London
From sketches and phone calls, GKIM managed to figure
out what the client wanted, delivered it with aplomb and
even helped manage remote installation to our machines
on the show floor.
Grolsh
Customer: Neil Dickenson, CEO ArcStream,
London
GKIM delivered responsive website for BMW to very tight
schedule and provided Rolls Royce with innovative
technology that the in-house team could not provide.
BMW / Rolls Royce
Customer: Birger Linke, Creative Director, Interzone China

BIG BRANDS VIDEO CASE
High quality 2D App with 3D graphics, built for Nestle Europe and subsequently taken on by multiple
markets
Nestle, Europe
Well reviewed HTML5 solution operating on all mobile browsers, all major smartphones in China and integrated
with WeChat
H&M, China
Amazing games for a 6m TV screen!Rakuten, UK
Augmented Reality solution featured in exhibitions and bars around UKGrolsch, UK
Very successful sales tool with market education and national contextualization of insurance coverage and practical
explanation of premium costs
AIA, Singapore

AUGMENTED REALITY
Thanks to such as Occulus Rift and Pokemon Go, Virtual Reality and Augmented Reality are enjoying a new
wave of interest amongst marketers and entrepreneurs.
GKIM has over ten years continuous experience in VR and AR. This has been seeded by our founder’s early
career in hit video games for Sony and Nintendo and the access to image processing patents eventually bought
out by Google for Google Goggles.
GKIM is regularly requested to advise on AR, VR and 360 degree video projects. A select few project are
presented here. If you have a great idea in AR or feel that AR could be the vehicle for your brand, get in touch
with ian@gkim.digital.
Virtual Reality Playback of 360 video
according to user control, independent
of recording timeline, allows the guest
to travel around the store in high photo
quality virtual reality.
VIDEO
This very popular Augmented Reality
game featured in exhibitions and bars
around the UK.
360 Video demo with enhanced computer
graphics and sound track produced for P&G.
VIDEO VIDEO

APP EXPERIENCE
CYCLE
For projects GKIM has design responsibility, we
customize a McKinsey derived methodology to help
pattern communication messages, technology and
interactivity around the app experience cycle.
Effective application of this methodology ensures
conversion from awareness to activation, high
onboarding ratios, positive value exchange with
customers and repeat consumers who become
advocates for the brand.

A UK agency, impressed with our efficient delivery of
software, asked us to provide the electronic and hardware
component of their solution. Two years on we are now
their “go to guys” for all of their quick turnaround,
innovative and thoroughly tested point of sale (POS)
solutions.
Point of Sale Solutions
Augmented Reality
Game for Grolsch
On stage elements
for StubHub
segment of USA TV
show
Competitive cycling
game for Tobago
Tourism Board
Motion triggered water
bubble generator
People dress up as a
Cadbury’s branded
Kangaroo!
Viewers face was
superimposed into a
personalized video to bring
them into their own
horror story.
Set of games, websites and
POS social support for 6m
TV set in a paper bag.

COMPELLINGLY ADDICTIVE UX
GKIM presents their recipe for uniquely compellingly experiences that can form the base UX for interactive branded experiences
or games:
That’s me in the TV!3D Painting

INTERACTIVE TV BRANDS
Delivered complete voting solution, including coordinating with telcos
for volume management and with Earnst & Young on the audit.
Various roles in different series including arranging significant % of
overall sponsorship package, delivering and managing IVRS and SMS
voting, supporting PR activities on the vote, appearing on stage to
deliver the envelope, appointing auditor, being the auditor and live
onscreen voting graphics.
Asian Idol
Designing and auditing algorithm to balance voting across
heterogeneous national populations.
Goals
A fully automated, interactive, live, video jukebox allowing audience to
vote for and see the top saves and goals from the weeks’ action.
This was the first time ESPN had allowed a third party to install their
computers into the studio and take over the airwaves in this fashion.
Singapore Idol
Vietnam Idol

We have developed a truly original 3D
painting and animation experience for
kids. This has received great press and
fantastic interest from publishers. The
technology is unique and a patent is on
the horizon.
3D painting is highly compelling, offering
hours of original engagement. The user
experience that we build around 3D
painting opens a window to a new
platform of user engagement.
3D PAINTING

GKIM has worked closely with ambitious
startups around the world.
We offer partnerships, including equity
relationships on new product
development.
GKIM’s entrepreneur customers fly from all over the world to spend quality time with us
here in Ho Chi Minh City or Singapore to build relationships, engage deeply on their
vision, ensure good communication and common ownership of a successful strategy.
We operates lean startup methods, the
agile approach to software & business
development and stress the importance
of MVP’s in product management.
Much of our work has come from
inheriting poor quality product design and
technology that have caused our
entrepreneurs to run into problems with
other developers.
Entrepreneur
s

SELECT ENTREPRENEURS
The revolutionary aspects to "The Drip Drops Color the World"
3D painting app has compelled us to apply for a joint patent that
brings real commercial value to our intellectual property. The
entire 3D painting experience has brought us top level notoriety
at CES 2013, Toy Fair 2013 and multiple TV shows in both the
US and China so far his year" 2013 "Seal of Approval”, National
Parenting Council.
Drip Drops
Ray Kelly, COO
GKIM built our entire digital operation, a beautiful website
and a very sophisticated backend to support my business
strategy. They allowed me to work as a product manager,
discussing ideas regularly with the development team to
make things happen faster and tackle challenges
immediately."
Asia Sponsorship News
Ben Flint, CEO
I commissioned GKIM to build my app and found that they
contributed so much more to its vision, creative direction and
feature set.
Broodcast
Claudio Periera, CEO
GKIM is our long term partner. Our success is because of
the creativity, technical ability, hard work and sincerity of the
entire team.
Group Browsing
John H Page, CEO
From whiteboard brainstorming to powerpoints shared back
and forth, the team are able to realize my vision and support
me along the way to a highly capable and creative solution
for all of our stakeholders.
Huang Yao Studios
Stuart Wasson, CEO

Gervor
Gervor has been a long associate of GKIM and now leads up their digital marketing bureau.
He cut his teeth with social, SEO and SEM for major brands and working closely with many marketing agencies
that he has helped appoint.
Content Generation & Management
- Articles creation – GIFS, blogs, Image sourcing,
videos)
- Response management/Crisis Management
- Social Media Workshop, Playbook
- Social Listening & Monitoring
Advertising
- Facebook
- LinkedIn
- Google Ads
- Outbrain
- Yahoo
Google Analytics Certified
Adobe Analytics Implementation Certified
Increased 23% sales revenue through social
media advertising
Increased 500% website traffic and 50%
business leads through content creation
In social media and website.
Content Engagement increased by 200%
on Facebook

ENTREPRENEUR CASE STUDIES
HiTech Prototype3D Racing Game to help build
Drip Drops brand
Suite of solutions for various
stakeholders in the fine art
industry for China's most prolific
20th century artist.
An e-business suite for a multi
billion dollar industry., the latest
component of which is a
powerful mobile marketplace.
Patentable, award winning 3D
Painting technology won plaudits
and CES and NY Toy Fair and on
US TV
Remote consultations and billing
for doctors.
Online furniture design and
ordering.
One of the fastest Android
keyboards
VIDEOVIDEO VIDEO
VIDEO VIDEO VIDEO VIDEO

GKIM has regularly been
commissioned by different
boards of Singapore
Government, one of the most
digitized countries in the
world.
For a Vietnam government
news organisation, we
brought home Vietnam’s first
major gold award.
GKIM is the reason why sharOn lite is successful. I have the
utmost respect for the team, their dedication and tenacity.
Salman Sultan, Project Manager
After a long search, we found a partner we could trust with
our mobile strategy development and implementation. GKIM
delivered great creative ideas and a robust solution.
Ms Thang, Head of Sales
GKIM went above and beyond the scope of their contract to
make sure that this project was launched successfully.
Alan Gunalan, Application Services Manager,
ACRA
Government
Organizations

VIETNAM
For Thanh Nien, Vietnam’s largest
state newspaper group, we designed,
developed and help market their
newsreader app. This beat regional
competition from Japanese, Korean &
Singapore’s Straits Times to win an
international gold award.
VIDEO HERE

SINGAPORE
Singapore has one of the world’s most advanced e-governments. We have been commissioned several times to work
closely in the development of strategically relevant applications. This requires extreme diligence in design, user testing
and SLA’s.
Digital Asset Management
platform and many apps for
STB and other tourism
customers.
Management of water
infrastructure
NFC indexing and mobile
checkout
Range of mobile apps for business
owners to manage their business
entities and relationship with ACRA
VIDEO VIDEO

GKIM TEAM IAN MORRISON, CEO
Ian is a serial entrepreneur, the lead
developer behind several award winning
digital solutions and is known for his passion
for innovative software experiences.
Ian authored the world famous racing game
OutRun in his early 20’s then moved to USA
to set up a game development company in
Los Angeles at 25. After his MBA Ian
started an exciting and varied career as CIO
to various digital and new media production
companies across SE Asia.
Ian takes an active role as Lead Consultant
in all our projects.
05

What is your budget? What are your KPI’s? When do you need them delivered?
Give GKIM a
pingEmail: hello@gkim.digital
Skype: descendantOfSmith
www.gkim.digital

The GKIM Way

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