15. 2007 IBM Institute for Business Value US, UK, Germany, Japan & Australia using 4+ hours/day 66% TV? Internet? 60% 2007 survey 2,400+ households in US, UK, Germany, Japan & Australia http://www-03.ibm.com/press/us/en/pressrelease/22206.wss
16. 2007 IBM Institute for Business Value US, UK, Germany, Japan & Australia using 4+ hours/day 66% TV? Internet? 60% Using 6+ hours/day 9% TV? Internet? 19% 2007 survey 2,400+ households in US, UK, Germany, Japan & Australia http://www-03.ibm.com/press/us/en/pressrelease/22206.wss
17. 2009 1.6 b + internet users 41% in Asia, 22% of Asians
22. 2009 bigger than porn? social network sites http://weblogs.hitwise.com/robin-goad/2009/01/social_networks_overtake_adult_websites.html
23. 2009 If Facebook were a country, it would be the 4th largest in the world
24. 2009 but Facebook isn’t a country, it doesn’t have an anthem, a language, or a real culture
25. 2009 Facebook is more a community of information than of friends; of recommendations & links
26. “Friends, not editors, shape internet habits” Friends, not editors, shape internet habits, By David Gelles , Financial Times, September 1 2009 18:11 | Last updated: September 1 2009 18:11
27. “Friends, not editors, shape internet habits” BBC 45% 54% 66% New York Times 19% 30% 32% Yahoo News 13% 13% 17% Guardian 12% 18% 23% Telegraph Media Group 11% 16% 21% MSN News 9% 13% 14% Times Online 7% 11% 15% AOL News 7% 7% 7% Friends, not editors, shape internet habits, By David Gelles , Financial Times, September 1 2009 18:11 | Last updated: September 1 2009 18:11
28. Thailand: 13.5m 21% Bangkok: biz decision-makers 80% top management 93% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 www.internetworldstats.com/stats3.htm#asia
29. Media use, hours/week, upmarket adults, Bangkok, hours/week 14 Internet (excl. email) 1.1% TV 19 Magazines Newspapers 54% 5 % of total mktgspend Thailand, 2008 18% 5 6% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
30. Media use, hours/week, upmarket adults, Bangkok, 25-34 years old, hours/week 17 Internet (excl. email) 1.1% 17 TV Newspapers Magazines 54% 4 % of total mktgspend Thailand, 2008 18% 5 6% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
31. 1.1% of marketing funds get spent on internet over 5 x more spent on cinema over 6 x more spent on outdoor almost 7 x more spent on radio over 16 x more spent on newspapers almost 50 x more spent on TV Source: GroupM – 2008 Media Outlook
46. read blogs? 70% of active internet users Write blogs? 35% …at least weekly? 21% Power to the People Social Media Tracker, Wave 2, Universal McCann, 2008, surveyed 17,000 internet users (using everyday or every-other-day, 16-54 year-olds) in 29 countries
51. 70% who read reviews share them31"Web users and web community," Rubicon Consulting, Inc. October 2008 2 Kudzu.com survey of 600 users, December 2008 3 Deloitte & Touche, September 2007
52. 62% of brand-related posts are positive < 1% are negative www.imediaconnection.com/content/13386.asp
65. “ People often ask me if we’re nearing the end of the digital revolution— if technology progress is at a point of diminishing returns… I believe the opposite is true…advances during the next 10 years will far exceed the changes of the last 30 years Bill Gates, chairman Microsoft Corporation Wall Street Journal, Jan 24, 2008 Wall Street Journal, January 24, 2008