17. Resources Used to Research Before Making
a Purchase
% of Indian Online Researchers
In-Store
Friends & Family
TV
Newspaper
Magazine
Outdoor Advertising
Online Compared to the US only 9% of
Population Is Online in India
Radio
0% 20% 40% 60% 80% 100%
Source: Asia Pacific Technographics Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan,
South Korea)
18. …and it changed peoples mind
% of Indian Online Researchers
No, I didn't change my mind
I didn't have a brand in mind
Yes, I changed my mind
Don't remember
0% 10% 20% 30% 40% 50% 60%
Source: Asia Pacific Technographics Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan,
South Korea)
19. Content on Company Sites considered a trust
worthy source
Recommendation from Friends/Family
Consumer Written Reviews
Prefessionally Written Reviews
Information on Company Website
Newspaper Ads
TV Ads
Ads on Websites
Text Msg From Company/Brands
Ads on Radio
0% 20% 40% 60% 80% 100%
Do not trust Middle Trust
Source: Asia Pacific Technographics Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan,
South Korea)