1. Start Like a Start Up
India Fund II
Presented by a guy who hasn’t done it any other way…
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2. Most offline entities look @ the Internet as an extension of
current business
VS
Starting a new Business
IRE 2013 Start As A Start Up 2

3. Every new POS thus far has required the same base level
strategy
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4. Now consider, not a new POS, but a new Industry…
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5. Let’s say you sell Garments today…
Tomorrow you want to sell Rocket Ships
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6. To NASA!
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7. Would you use the same:
Governing principles?
Strategy?
Employees?
Metrics?
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8. In fact, Before you start you might even do some research….
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9. The Internet is like a Rocket Ship Company! A different world
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10. Even kids can do this!
26 years old - $6 24 years old - $1 billion 25 years old – 3.5
billion billion
Finance / Strategy Product / Technology Business Development
Mumbai Bengaluru Delhi
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11. But wait Sid! Is the Internet really that different?
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12. Well, Let’s take a look…
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13. Starting an Online Site:
1. Quick and Easy
2. It’s Cheap
3. Not manpower intensive
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14. What does this mean:
1. You don’t need expensive technology
2. You don’t need massive infra
3. You don’t need to many people
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15. But wait Sid! What do we need to start?
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16. 1. 24 hour Sales Cycle
2. National / International Reach
3. Collect Data not normally available
4. Look bigger than you actually are
5. Customers can promote your product so easily
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17. 1. All about crunching numbers
2. First you need to know what to collect (Good luck!)
3. Analyze
4. Act
5. Adapt
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18. Digital trail
track online activity
Time spent on site
Page views
Deal response
Which products purchased / which not
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19. Leveraging Analytics
What conditions lead to more sales and what actions do you
need to take to make that happen?
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20. Adapting
Getting away from “doing things the way they were done”
Based on data you are collecting now!
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21. 1. Less Customer Contact
2. Customer has no touch / no feel
3. Trust issues
4. Less impulse buying
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22. So, as a running business, how do you plan your online strategy?
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23. Think about like starting a new business all together….
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24. 1. Study the marketplace / the industry
2. Hire the right people, not delegate to convenient people
3. Keep an eye on the finances
4. Test your ideas constantly
5. Be hyper critical
6. Stay focused
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25. But most importantly, realize that it’s very difficult to run a
business
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26. So, can you imagine running two businesses at the same time?
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