2. About Us
Green Organic Clothing has been established with a vision to bring a green change by persuading people
to make the right choices. Our eco-friendly apparel brand “I Am Greeny” provides green apparel choices
to the Corporate, Hospitality, Education & Health sectors for a better, healthier and sustainable future.
Vision
• To establish “I Am Greeny” as the most reputed and trusted eco-friendly apparel brand in non-
retail segment catering to corporate, education, hospitality & health sectors.
Mission
• To provide eco-friendly apparels to our esteemed clients, meeting their clothing requirements and
giving them a healthy product.
• To redefine the eco-friendly apparel spectrum by providing best quality to our clients as well as
apprising them of the measurable contribution towards environment conservation.
• To influence approximately 5,00,000 lives to use eco-friendly clothing in the coming 5 years of
operation.
3. The Conventional CURSE!!
Cotton is the world’s most used fabric for clothes.
The sad truth is that our planet Earth is paying a very high price for the cotton that we use!!
4. Truth About Conventional Cotton Farming
Environmental & Health Hazards
• 7% & 16% respectively of the total pesticides and insecticides consumption in the
world is used in conventional cotton farming, even though it covers just 2.5% of the total
agricultural land area. In developing countries, cotton is thought to account for 50% of
total pesticide use.
• Each kilogram of raw cotton produced requires 11,000 liters of water on average, which
gets contaminated with the toxic pesticides & insecticides used in the cotton farming
polluting freshwater lakes and rivers, threatening ecosystems, wildlife and water
availability for other human needs.
• 83% of manufactured nitrogen fertilizers used in conventional cotton farming end up in
the environment, releasing huge amounts of Nitrous Oxide (“laughing gas”), a
greenhouse gas that is 300 times more destructive than Carbon dioxide in terms of global
warming.
• Out of total 100 million cotton farmers producing cotton in 80 countries, up to 77
million of them worldwide suffer from pesticide poisoning each year, often resulting in
deaths and miscarriages.
6. Truth About Conventional Cotton Farming
• The excessive use of chemical fertilizers and pesticides in conventional cotton farming
causes soil degradation, reducing its nutrient and water retention capacity. It leads to the
decline in cotton productivity forcing the farmers to increase the usage of various
Socio-Economic Hazards
chemicals to ensure the optimum cotton production. To pay for the increasing costs of
farm input, small farmers are obliged to borrow from banks or cotton buyers driving
more and more farmers into debt.
• Many small farmers fall ill or die due to a lack of adequate equipment's and knowledge
about handling of pesticides. Medical costs and inability to work becomes a severe
economic burden on them & their families.
• Conventional cotton farming is forcing more and more farmers and their families into
hunger as the farming approach involves the production of just one crop. If the crop
fails, farmers are left with nothing to fall back on forcing them to buy all their
food, making them vulnerable to price spikes and food shortages.
• India's once prestigious conventional cotton production belt is now referred to as the
"suicide belt" due to farmers being unable to accept growing debts. Since 2003, the
suicide rate has averaged one every 8 hours in Vidarbha, India.
8. Reality Of Conventional Dyeing
• Conventional dyeing processes are extremely polluting, so much so that the manufacture and use of
synthetic dyes are two of the world‟s most polluting industries.
• The dyeing process generally involves a range of toxic chemicals such as dioxins, which are
carcinogenic and possibly disrupt hormones; toxic heavy metals such as chrome, cobalt, copper and
zinc which are known carcinogens; and formaldehyde, a suspected carcinogen.
• On average, each kilo of finished fabric needs between 80 and 100 litres to dye it. A t-shirt weighs
around 200 grams, meaning each one pollutes 16-20 litres of water.
• Every year the global textile industry discharges 40,000 - 50,000 tons of dye resulting in
approximately 20% of freshwater pollution.
• In India, 450,000 children die annually from diseases contracted by drinking contaminated water
whereas half of the world's hospital beds are occupied by patients suffering from waterborne diseases.
9. Tons of toxic dyes are being dumped into our rivers
everyday!!
10. The Organic HOPE!!
Choosing organic delivers proven benefits for people and the environment.
When it comes to making sustainability claims you can trust, nothing beats organic apparels.
11. Benefits Of Organic Cotton Farming
• It uses organic fertilizers and pesticides and strictly limits use of synthetic
fertilizers, pesticides, plant growth hormones, livestock antibiotics, food
Organic Cotton Farming
additives, genetically modified organisms and nano-materials.
• It uses less water, preserving a scarce and precious resource for the future. 80% of
organic production is rain fed rather than irrigated, so organic cotton preserves important
groundwater stores. By eliminating the use of synthetic pesticides and fertilizers, the
water pollution impact of organic cotton production has been shown to be 98% less than
conventional cotton production.
• It relies on techniques such as crop rotation, green manure, compost and biological pest
control that sustain the fertility of soil increasing its water retention capacity making it
more resilient in floods and drought.
• It combats climate change. By eliminating the use of synthetic fertilizers, pesticides and
nitrogen inputs, organic cotton farming produces up to 94% less greenhouse gas
emissions. Organic practices turn soils into a carbon „sink‟, removing CO2 from the
atmosphere protecting the fragile ecosystem.
12. Benefits Of Organic Cotton Farming
• It improves food security for farmers and their families as they grow a diversity of crops
to maintain the fertility of the soil. It provides the source of food enabling farmers to feed
Organic Cotton Farming
themselves all year round as well as an extra source of income.
• By removing toxic insecticides & pesticides from cotton farming, organic cotton
empowers millions of farmers to be economically strong by reducing the input farms cost
and increasing the revenue sources helping them to pay off their debts.
• It has immensely helped the farmers to get rid of the grave threats from the hazardous
fertilizers and pesticides ensuring the health and safety of their families.
13. Organic Cotton : It is not just a fabric but a blessing for
the people and the environment
14. Benefits Of Bamboo Farming
• Bamboo farming does not require any use of pesticides and insecticides. It also requires
very little water and can survive drought conditions as well as flooding, making it one of
the most environmentally responsible and sustainable farming.
• Bamboo plantations are large factories of photosynthesis which reduces greenhouse
Bamboo Farming
gases. A bamboo plant absorbs about 5 times the amount of carbon dioxide and produces
about 35% more oxygen than an equivalent tree.
• Bamboo farming reclaims land because of its rapid growth and root structure. It
replenishes the land destroyed by overgrazing and cleans the soil from toxins.
• Bamboo is one of the fastest growing plants in the world, making it a high yield
renewable resource and is capable of complete regeneration without need to replant it.
• Bamboo farming is one of the most economically sustainable farming with minimal
input costs requiring no synthetic fertilizers and re-harvesting. It also ensures the health
of the land as well as their families from the ill effects of toxic pesticides.
16. Benefits Of Eco-Friendly Dyeing
• It is an ancient method of Indian Heritage dating back approximately 4000 years when
there were no synthetic and toxic chemicals to dye the fabrics.
Herbal Dyeing
• Herbal dyeing extracts natural colors from medicinally rich herbs, plants, flowers, fruits,
stems, barks and minerals making the whole production cycle devoid of any chemical use
with almost no carbon footprint.
• Herbal dyes are not only biodegradable, but also have medicinal properties like anti-
bacterial, anti-inflammatory and anti-allergic which are beneficial for the skin of the
person using it.
• It ensures that the discharge is devoid of any toxic chemicals and heavy metals
protecting the precious water sources.
17. Benefits Of Eco-Friendly Dyeing
Herbal Dyeing
• GOTS approved dyeing prohibits amine releasing azo dyes that are carcinogenic in
nature. 22 such amines have been banned. The dyes which are classified as allergenic and
GOTS Approved Dyeing
the ones containing heavy metals are strictly prohibited. The quantity of the usage of
other toxic chemicals involved in the dyeing has also been restricted.
• It ensures that the discharge from the dyeing units meet strict biodegradability
and toxicity requirements.
• It ensures that all dyeing units have waste water treatment plants to process the
discharge removing toxic chemicals and heavy metals protecting local ecosystems and
water supplies.
19. So what do we choose?!
Will we just be the audience of this destruction...or will we
step up and take measures...?!
The destruction is catastrophic, but there is always HOPE
and it lies in our hands...
Let us encourage a positive impact through our actions
on the environment & the society!!
Let us join hands and become the catalyst to bring the
change...
The change to be environmentally responsible begins with
you & us!!
20. Be a part of a
GREEN CHANGE
by making a right choice!!
21. Be the CATALYST!! Bring the CHANGE!!
Your decision to make a green
choice would reflect the ethics,
principles and vision of the
organization for a greener
tomorrow.
It is one of the best ways to deliver
corporate social responsibility.
It falls in line with the environmental
management guidelines of ISO 14000.
22. Be the CATALYST!! Bring the CHANGE!!
It is the most efficient medium to
instill a sense of responsibility
among each and every employee
associated with the organization
towards the environment.
Make yourselves and your
employees, “The Custodian of the
Environment”.
Your employees deserve the best and the
choice of ORGANIC for apparels comes
second to none.
23. Corporate Sector Product Range
Composition : 100% Organic Cotton,
50% Organic Cotton + 50% Bamboo
Dyeing : Herbal/GOTS Permitted
GSM : 160 – 200 (T-shirts),
280 – 320 (Sweat Shirts)
Size : XS, S, M, L, XL, XXL
Available for Men & Women
24. Corporate Sector Product Range
Composition : 100% Organic Cotton
Dyeing : GOTS Permitted
Size : XS, S, M, L, XL, XXL
Available for Men & Women
25. Gifting Range
Hand-Made Paper Boxes
The gift boxes are made by individuals with special needs from Mata Bhagwanti Chadha Niketan.
Choosing this option directly contributes in empowering these individuals with different ability and
making them financially self-sustained. It is a conscious effort to bring these individuals with
special needs in main stream.
Hand-Made Bamboo Baskets
The baskets are made by the handicrafts artisans of India. These artisans are integral part of our
cultural heritage, which is rapidly disappearing due to lack of support & promotion. Choosing this
option for packaging is an effort to help and promote these fast vanishing handicrafts artisans.
29. Gifting Range – Eco I
5 Hand Towel + 2 Face Towel
3 Hand Towel + 2 Face Towel + 1 Socks
2 Hand Towel + 1 Face Towel + 1 Hair Wrap + 1 Socks (Customized for female
employees in particular)
Packaging Option
Composition : 50% Organic Cotton + 50% Bamboo
Hand Made Paper Boxes
100% Organic Cotton
Hand Made Bamboo Baskets
Dyeing : Herbal/GOTS Permitted
35. Gifting Range – Eco III
5 Hand Towel + 2 Face Towel + 1 Bath towel
2 Hand Towel + 2 Face Towel + 1 Single Bed Sheet + 1 Pillow Cover
2 Hand Towel + 2 Face Towel + 1 Bath towel + 1 Hair Wrap (Customized for female
employees in particular)
Packaging Option
Composition : 50% Organic Cotton + 50% Bamboo
Hand Made Paper Boxes
100% Organic Cotton
Hand Made Bamboo Baskets
Dyeing : Herbal/GOTS Permitted
38. Gifting Range – Eco IV
1 Face Towel + 1 Bath Towel + 1 Single Bed Sheet + 1 Pillow cover
2 Hand Towel + 1 Face Towel + 1 Bath Robe
5 Hand Towel + 3 Face Towel + 1 Bath towel + 1 Hair Wrap
(Customized for female employees in particular)
Packaging Option
Composition : 50% Organic Cotton + 50% Bamboo
Hand Made Paper Boxes
100% Organic Cotton
Hand Made Bamboo Baskets
Dyeing : Herbal/GOTS Permitted
39. Make a difference in your
guests’ lives. Give them a true
GREEN EXPERIENCE !!
40. Be the CATALYST!! Bring the CHANGE!!
Your decision to give your guests a
green experience would reflect the
intent of your efforts to make our
planet a better place to live.
It gives your guests an ultimate
refreshing experience in addition
to being one of the best ways to
deliver your corporate social
responsibility.
It falls in line with the environmental
management guidelines of ISO 14000.
41. Be the CATALYST!! Bring the CHANGE!!
It is not just giving your guests a
green experience but providing
them the most healthy and
hygienic clothing products to use
during their time of stay.
Your Guests’ Appreciation is the
biggest Appreciation!!
Your guests deserve the best and the choice
of ORGANIC for apparels comes second to
none.
42. Hospitality Sector Product Range
Bath Range
Premium Bath Towel/Sheet
Composition : (50% Bamboo + 50% Organic Cotton)
Size : 70 X 140 cms(Towels)/90 X 160 cms(Sheets)
GSM : 500
Dyeing : GOTS Permitted
Classic Bath Towel/Sheet
Composition : (100% Organic Cotton)
Size : 70 X 140 cms(Towels)/90 X 160 cms(Sheets)
GSM : 500
Dyeing : Herbal/GOTS Permitted
43. Hospitality Sector Product Range
Bath Range
Premium Face Towel
Composition : (50% Bamboo + 50% Organic Cotton)
Size : 40 X 60 cms
GSM : 400
Dyeing : GOTS Permitted
Classic Face Towel
Composition : (100% Organic Cotton)
Size : 40 X 60 cms
GSM : 400
Dyeing : Herbal/GOTS Permitted
44. Hospitality Sector Product Range
Bath Range
Premium Hand Towel
Composition : (50% Bamboo + 50% Organic Cotton)
Size : 30 X 30 cms
GSM : 400
Dyeing : GOTS Permitted
Classic Hand Towel
Composition : (100% Organic Cotton)
Size : 30 X 30 cms
GSM : 400
Dyeing : Herbal/GOTS Permitted
45. Hospitality Sector Product Range
Bath Range
Premium Bath Robe
Composition : (50% Bamboo + 50% Organic Cotton)
Size : S, M, L
GSM : 400
Dyeing : GOTS Permitted
Classic Bath Robe
Composition : (100% Organic Cotton)
Size : S, M, L
GSM : 400
Dyeing : Herbal/GOTS Permitted
46. Hospitality Sector Product Range
Bath Range
Premium Bath Towel/Sheet
Composition : (50% Bamboo + 50% Organic Cotton)
Size : 70 X 140 cms(Towels)/90 X 160 cms(Sheets)
GSM : 700
Dyeing : GOTS Permitted
Classic Bath Towel/Sheet
Composition : (100% Organic Cotton)
Size : 70 X 140 cms(Towels)/90 X 160 cms(Sheets)
GSM : 700
Dyeing : Herbal/GOTS Permitted
47. Hospitality Sector Product Range
Bed Linen Range
Premium Bed Sheet/Fitted Sheet
Composition : 100% Organic Cotton
Size : 150 X 225 cms (Single Bed)
225 X 270 cms (Double Bed)
Pillow Cover
Composition : 100% Organic Cotton
Size : 50 X 75 cms
Weaving : Machine Woven
Thread Count : 200 TC & above
Texture : Satin/Non-Satin
Dyeing : Herbal/GOTS Permitted
Weaving : Hand Spun – Hand Woven
Thread Count : 48(EPI), 48(PPI)
Texture : Non-Satin
Dyeing : GOTS Permitted
48. Hospitality Sector Product Range
Bed Linen Range
Comforter (Dohar)
Composition : 100% Organic Cotton
Size : 150 X 225 cms (Single Bed)
225 X 270 cms (Double Bed)
GSM : 800
Comforter With Organic Cotton Filling
(Jaipuri Rajai)
Composition : 100% Organic Cotton
Size : 150 X 225 cms (Single Bed)
225 X 270 cms (Double Bed)
GSM : 1200
Weaving : Machine Woven
Thread Count : 200 TC
Texture : Satin
Dyeing : GOTS Permitted
49. Hospitality Sector Product Range
Accessories Range
Table Cloth & Napkin
Composition : 100% Organic Cotton
Size : 150 X 230 cms (Table Cloth)
35 X 35 cms (Cushion Cover)
Thread Count : 52 (EPI), 44 (PPI)
Weaving : Hand Spun - Hand Woven
Dyeing : GOTS Permitted
50. Hospitality Sector Product Range
Accessories Range
Bed Runner & Cushion Cover
Composition : 100% Organic Cotton
Size : 40 X 210 cms (Bed Runner)
60 X 60 cms (Cushion Cover)
Table Runner & Table Mat
Composition : 100% Organic Cotton
Size : 150 X 35 cms (Table Runner)
38 X 38 cms (Table Mat)
Weaving : Hand Spun - Hand Woven
Dyeing : GOTS Permitted
Thread Count : It is a type of weave craft having
no identified thread counts as sliver is used
51. Benefits Of The Product Range
Benefits Of 100% Organic Benefits Of Bamboo Blended
Cotton Products Products
•100% Eco-Friendly •Anti Bacterial
• Anti Allergenic • Anti Fungal
• Naturally Soft Feel • Anti Allergenic
• More Breathable • UV Protection
• Minimal Shrinkage • More Breathable
• 3 Times More Absorbent
• Naturally Soft Feel
• Thermal Regulating (Upto 3 Degrees)
52. Our Advantage
Full Customized Product
• Designing
• Printing/Embroidery (using organic materials)
Competitive Price
• We offer a very competitive price range on all our clothing products in comparison to
conventional cotton products
53. Our Advantage
On Time Delivery
• Delivery of the product within agreed timelines
• Products delivered at your doorstep
Assured Quality
• We conduct a wide range of quality control checks at every stage to ensure impeccable
quality to all our clients.
• We strictly adhere to Global Organic Textile Standard (GOTS Certified) & Textile
Exchange(OE Certified) to ensure the organic status of our products.
54. Client Benefits Package
Tree Plantation Campaign
• Tree plantation in critical tiger reserves of India collaborating
with the respective forest departments of the states under
client‟s flagship.
Awareness & Sensitization
• We will provide the clients with apt communication collaterals
which can be showcased appropriately within the premises in
the form of standees, banners, posters & emails to create a
sense of goodness about client‟s initiative & responsibility
towards the environment among the employees using the
green clothing products.
55. Client Benefits Package
Logo Advantage
• The “I Am Greeny” logo placed on the product would signify
it being green and distinguish it from others. It would create a
curiosity among the onlookers which would lead to generation
of conversation about the Client‟s initiative.
Social Media Activations
• Online buzz & social media promotions of Client‟s initiative
through Facebook & Twitter campaigns.
56. Certifications
Global Organic Textile Standard (GOTS)
The Global Organic Textile Standard (GOTS) is the worldwide leading
textile processing standard for organic fibers, including ecological and
social criteria, backed up by independent certification of the entire textile
supply chain.
The aim of the standard is to define world-wide recognized requirements
that ensure organic status of textiles, from harvesting of the raw materials,
through environmentally and socially responsible manufacturing up to
labeling in order to provide a credible assurance to the end consumer.
The standard covers the processing, manufacturing, packaging, labeling,
trading and distribution of all textiles made from at least 70% certified
organic natural fibres.
57. Certifications
Textile Exchange (OE)
The Textile Exchange, formerly known as The Organic Exchange, is a non-
profit business organization focused on facilitating the growth of a global
organic cotton industry.
The reason OE Standards have been developed is that there has been an
increase in consumer awareness concerning the production circumstances
in the cotton industry. Textile Exchange offers certification programs such
as The Organic Exchange (OE) Blended Standard and the OE100 Standard.
To obtain an Organic Exchange certificate an organization has to meet the
requirements of the Organic Exchange Standards.
58. Other Operation Sectors
Education Sector Health Sector
Shirts/T-Shirts/Sweatshirts Towel Range
Winter Wear Bed Linen Range
Trousers/Shorts/Skirts/Lady Lab Coats/Surgical Gowns/Patient Dress/Nurse
Suit/Socks/Handkerchief/Other miscellaneous Uniform
uniform requirements
60. References
•Briefing paper of campaign encouraging brands and consumers to „cotton-on‟ to organic textiles
•http://www.life-battle.bologna.enea.it/files/pubblicazioni_varie/your_better_thinking_dye_report.pdf
•http://www.colorzen.com/water-pollution/
•Global Organic Textile Standard (GOTS) Version 3.0
•United Nations Food and Agriculture Organisation (2005) FAOSTAT (http://faostat.org)
•International Cotton Advisory Committee (2008) An interpretative study on: Pesticide use in cotton in
Australia, Brazil, India, Turkey and the USA. The Expert Panel on Social, Environmental and
Economic Performance of Cotton Production (SEEP)
(http://icac.org/seep/documents/reports/2010_interpretative_summary.pdf)
•Caldas, T (1997) Organic cotton: not just a matter of fibre. IATP Organic Cotton Monitor 3:3.
•EJF (2007) The Deadly Chemicals in Cotton. Environmental Justice Foundation in collaboration with
Pesticide Action Network UK. (http://www.ejfoundation.org/pdf/the_deadly_chemicals_in_cotton.pdf)
61. References
•EJF (2007) The Deadly Chemicals in Cotton.
•Raybin, A (2009) Water pollution and textiles industry. Airdye blog, 30 September. Available at:
http://blog.airdye.com/goodforbusiness/2009/09/30/water-pollution-andthe-textile-industry/
•Chapagan, A, K., Hoekstra, A, Y., Savenije, H, H, G and Gautam, R. (2005) The water footprint of
cotton consumption. Value of Water, Research Report Series No.18
•Soth, J (1999) The impact of cotton on freshwater resources and ecosystems: A preliminary synthesis.
C. Grasser and R. Salemo, eds. World Wildlife Fund.
(http://awsassets.panda.org/downloads/impact_long.pdf)
•Torres, E, Z., Zeng, Z., Hoekstra, A, Y. (2011) Grey water footprint as an indicator of levels of water
pollution in the production of organic vs conventional cotton in India. A study in collaboration with
C&A, Water Footprint Network and Cotton Connect. Unpublished
•Erisman, J, W., Sutton, M, A., Galloway, J., Klimont, Z., Winiwarter, W. (2008) How a century of
ammonia synthesis changed the world. Nature Geoscience, 1, pp. 636-639.
62. References
•Soth, J. (2009) Organic cotton and climate change. Helvetas presentation to World Congress on
Organic Cotton, Switzerland, September 2009. (http://www.organicandfair.
org/oftcc/Events/Documentation/WCOC.php)
•The Carbon Trust (2011) International Carbon Flows - Clothing
•Pollheimer, D, L (2006) Switcher Climate Project: CO2 –neutral T-Shirt. Report Preliminary Study
(Draft Version) ECOS.
•Soth, J (2009) Organic cotton and climate change.
•Williamson, S (2003) The Dependency Syndrome: Pesticide use by African smallholders. PAN UK:
London.