1. Rick H. Sutherlin (Stewart)
2407 Mill Rd
Emmett, ID 83617
615.947.0020
rick@therickstewart.com
http://www.therickstewart.com
Objective:
To work in a market with fierce competition and achieve top ratings against a 25-54
competitor. I love starting out as the under dog and emerge the winner. I want to build
a team of winners and work together with sales to not only achieve ratings, but most
importantly to have the #1 billing station in town. Ratings do not mean anything unless
you're making money.
Experience:
3/2007-4/2009
(Country) WOW Country 104.3 (KAWO), Boise, ID
Director of Programming / Brand Manager
* Lead a team of talented people to be one of the top Country stations in Boise, ID. In
two books 1.6 to 5.4
* Maintain Selector database
* Manage air, promotion, & production staff
5/2000-3/2007
(Country) The NEW 101.9 The Wolf (KNTY), Sacramento, CA
(Oldies) KOOL 101.9 (KCCL), Sacramento, CA
Director of Programming / Brand Manager
* Lead a team of talented people to be the one of the top Country stations in
Sacramento, CA. Took on KNCI and fought the battle for 3 years.
* Maintain Selector database
* Manage air, promotion, & production staff
2/1998-5/2000
(All Formats) Jones Radio Network, Seattle, WA
Consultant/Sales
* New station start-ups and new formats
* Sold national Programming & Programs / Delilah & Lia / Bill Cody
* Syndicated Music Logs
8/1995-1/1998
(Country) 102.7 (KORD), Tri-Cities, WA
Director of Programming / Brand Manager
* Lead a team of talented people to be the #1 Country station in Tri-Cities
* Maintain Selector database
* Manage air, promotion, & production staff
* Public appearances & remotes
* Music Director/Production Director

2. 8/1983-8/1995
(Country) FM 98 (KNAX) / 101.1 (KRBT) Froggy Country 101.1 Fresno, CA
Director of Programming / Brand Manager
* Lead a team of talented people to be the #1 Country station in Fresno, CA
* Maintain Selector database
* Manage air, promotion, & production staff
1/1982-8/1983
(Rock) 97 Rock (WJAD), Bainbridge, GA
Part-time (weekends)
* Covered all air-shifts including afternoon drive
* Worked here at the same time as WALG (below)
* Public appearances & remotes
8/1980-8/1983
(Top 40) 1590 (WALG), Albany, GA
Part-time then 7p-12m & PSA Director
* Started out as a part-time air talent
* Then 7p-12m air talent
* Public appearances & remotes
Skills:
* Scott Studios
* Next-Gen
* Audio-Vault
* Selector
* Music Master
* Vegas
* Sound-forge
* Pro-tools
* Saw32
* Most all Windows & Apple applications
* Internet & database savvy
* Photoshop & Illustrator experience
* Video production (Vegas & Adobe Premiere Pro)
* People & Planning Manager
* Production Director
* Program Director
* Promotions Director
* Operations Manager
* Imaging Director
* Mornings, Mid-Day, Afternoon & Night Air Talent
* Telephone Sales/Marketing
Philosophy:
Management: Execute simple principles, such as, lead by example, show
enthusiasm, motivate with praise, on-going staff involvement, maintain a cohesive staff

3. by specifying clear goals, stay organized with proper time-management, and delegation.
I believe in weekly air-check sessions with my air personalities and daily meetings.
Music: Research it, play the hits, have a complete understanding of the product
(music) and then deliver it.
Marketing: As with research, all types of advertising should be used to promote the
station once a market study is complete. Station imaging is a top priority, and an on-
going and daily effort to define "stationality" is a must. Constantly focus on hot zip diary
returns over the past 6 books and you will WIN!
Morning Show: A Morning Show can make or break the radio station. My idea of a
morning show: a team of 2, 3 or more people working together and off of each other's
strengths and weaknesses. A morning show must be topical, local, informative, fun (not
to be confused with funny), friendly, have "clean character" and tons of phones! The
morning show team must be out in the public, and finally, must become well known in
the market, creating water cooler talk everyday. A morning show must have a DICK, a
DORK and a DEAR.
A Good Radio Station: Is one that understands and reflects the lifestyles of its
target audience. And then delivers it 24/7. Strong and on-going community
involvement is also the foundation of a good radio station.
Competition: I am not afraid to pit my station against another. If directly attacked, I
focus on my game plan, fine-tune it and deliver. Don't change a thing. "Consistency" is
a definite solution to winning.
Strengths:
I have gained considerable knowledge of FCC Rules and Regulations, Labor/Wage and
Hour Regulations, people management, general business practices, music applications,
formatics, sales & research techniques, and Arbitron applications. I pride myself being
a successful motivator, delegator, cheerleader, planner and activator and has 28 +
years experience with Selector and Music Master Music scheduling software. I have
experience with most Digital editing software such as Pro Tools, Vegas, Sound Forge
and Acid Pro and more. I am skilled on all Microsoft applications, including PowerPoint,
Word, Access, and Excel. Desktop publishing includes Photoshop, Illustrator and most
Adobe products. I am also very Internet savvy.
References:
Mixx Hennings (Apple)
916.628.6499
Bill Bradley (former GM)
360.561.4363
Ken Moultrie (consultant)
206.905.9449
Jim Hall (former employee)
916.847.9296

4. Isabel Gomez (friend)
916.761.1365
Dewey Boynton (KXDD Yakima)
509.949.0170
Bob Mitchell (former employer)
817.946.2108
Dave Kelly (friend & colleague)
916.285.5166
Jack Murphy (voice talent)
336.274.8042
Kip Beelman (IQ Beats)
206.352.2900
Jim Raposa (friend/employee)
770.633.7050
Mike Moore (Entercom Portland)
503.223.1441
Don Jarrett (former employee)
208.350.0736
Tarzan Dan (former employee)
208.949.7001
Robin Scott (former employee)
208.602.5480
Kevin Godwin (former employer)
208.891.3989
Dave Michaels (Stationality.com)
303.847.2767
Michael Berlin (IQ Beats)
206.406.9193
Cindee Scholfield (WOW Sales)
208.362.4595
Brent Carey (WOW colleague)
248.910.0750