Effective copywriting focuses on the reader. This tutorial breaks down what it means to create customer centric copywriting with practical tips from a professional copywriter on how to do it. This presentation is lesson `2 of a free copywriting course. Just three tips that will definitely improve your copywriting. Sign up here: http://copywritematters.com/free-copywriting-course/ Don't forget to check out The Copy Detective blog where you can read more copywriting tips. When you subscribe you get a copy of my ultimate copywriting cheatsheet with 20 incredible copywriting tips that will transform the way you write about your business. For free. For reals. http://www.copywritematters.com.au/blog

1. How to
write copy
that
focuses on
your reader

2. This is #2 of a FREE
copywriting course.
3 tips that will improve
the way you write
Sign up here

3. Lesson2: You VS ME
How to write copy that
focuses on your reader

4. When you write marketing
collateral for your business
it’s pretty normal to start with
what you know…

6. If you want people to
engage with your
message,
Make them the star of
your story.

7. MAKE IT PERSONAL

8. I’M NOT
LIKE
EVERYONE
ELSE!

9. Use the powerful word in marketing….
YOU
TIP: use YOU twice as much as ME/WE/US

10. How to turn ME into YOU
1. Identify every sentence starting with WE/I
2. Consider how it impacts your customer
3. Rewrite the sentence so it’s about them
 Because we [do X] you can [benefit]
 We [do X] which means that …
 We [do X] so you can [benefit]
 When you need [X] we can help.

11. We help you get your tax done on
time.

12. We help you get your tax done on
time.
Turns into…
Leave your tax stress with your taxes
– on our desk.

13. Our studio only does ashtanga yoga.

14. Our studio only does ashtanga yoga.
Turns into…
Because we only do ashtanga yoga, you
know you’re learning from a specialist.

15. Our business opened in
1967.

16. Our business opened in
1967.
Turns into…
Since opening our doors
in 1967, we’ve been
delivering the kind of
quality service that keeps
our customers coming
back, decade after
decade.

17. Remember….
1. ID those WE/I statements
2. Think about the impact
3. Add how readers benefit
4. Use YOU more than WE/I

18. Want to learn more
professional
copywriting tips?
Find out about my next
Copywriting Master Class

19. /copywritematters
@copywritemattrs
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