When I started out as a freelance copywriter, my eagerness to help prospective clients shone brightly. My excitement was contagious and they would ask me for a quote. So I would send through a written copywriting quote. And then … nothing. This would happen again and again, and I just didn’t get it. Finally, I realised that it wasn’t my price killing my conversion rate. It was how I presented that price. This deck shares my tips on turning your quote into a proposal for investment that sells you right from the opening paragraph. #copywriting #copywriter #sales #business #tips #freelancer

1. How to write
@CopywriteMattrs
EXPLOSIVE
PROPOSALS!

2. What if I told you . . .

3. What if I told you . . .
the priceof
your copywriting
service plays a
small part in
whether or not
a customer
says
yes?

4. Don’t just send a quote.
Create a
proposal for
investment
that makes your
price secondary
to the value.

5. Use this 6-page
proposal for
investment that
sells your
services right
from the opening
paragraph.

6. The first page is the equivalent
of an introduction . . .
Greetings, objectives
and requirements
PAGE 1:

7. The first page is the equivalent
of an introduction . . .
Greetings, objectives
and requirements
your chance to create a
significant impression.
PAGE 1:

8. Warmly welcome
the reader.
Be polite
from your
opening
sentence.

9. Describe your understanding
of the project.
Show you were
listening and
that you
understand
what they
want to
achieve.

10. Outline the
objectives
and the scope.

11. Introduce yourself
and your business
with a reasonably
brief summary.
Introductions and
reminders
PAGE 2:

12. Demonstrate
your experience
and credibility.

13. Remind your
reader why they
contacted you in
the first place.

14. Your proposal
might be passed
around so this
section sells
your skills to
others as well.

15. Spell out exactly what
your service entails.
The specificsPAGE 3:

16. Spell out exactly what
your service entails.
The specifics
Customise it for the
project and client.
PAGE 3:

17. Summarise
each service1

18. 2Detail what each
service includes

19. 3 Explain the
payoff/benefit

20. 4
List your total
project price

21. Summarise
each service1
2
3
4
Detail what each
service includes
Explain the
payoff/benefit
List your total
project price

22. Online copywriting course or face-
to-face sessions.1
2
3
4
How much time the course requires.
Will it impact your workload?
What you will learn and how you can
apply to your current job.
How much the copywriting
course costs.

23. Reinforce the idea
that you’re totally
worth it.
Proof of successPAGE 4:

24. Show a proven record from
other successful projects.
Include:
testimonials from other
clients (highly recommended)
samples that show
off your work
awards you’ve
won

25. Invite them to take that
next step!
Call to actionPAGE 5:

26. Tell them
what the
next step is
so there is no
confusion.

27. Terms and conditions not only
make you look professional,
they clarify your relationship
from the get-go.
Terms and
conditions
PAGE 6:

28. Proposal
too long?

29. Proposal
too long? NO WAY.

30. Assume that
prospective
clients will
make their
decision
without
talking to
you again.

31. Make sure they
have all the
information
they need to
decide in
your favor.

32. Is it a lot of
work to create
this kind of
copywriting
proposal?

33. Is it a lot of
work to create
this kind of
copywriting
proposal?
YES.

34. Is it worth it?

35. Is it worth it?
DEFINITELY.

36. And it doesn’t
end there.

37. And it doesn’t
end there.
Make sure you
follow up!

38. Ready to
explode
your client
list with
proposals
that sell?

39. Grab this free handy checklist to
help you get started!
The
Explosive
Copywriting
Proposal
Checklist

40. Grab this free handy checklist to
help you get started!
The
Explosive
Copywriting
Proposal
Checklist
Click to get your
FREE copy!