1. HOW TO CREATE A
SUCCESSFUL
PRESENTATION

2. What is the most important ingredient
of a successful presentation?

3. X
The slides?
The speaker?
The data?

4. THE IDEA

5. But not just any idea...

6. The idea must be...

7. under
stand
able

8. memorable

9. and
effective
in changing
thought or behavior

10. understandable
memorable
effective

11. to be
SUCCESSFUL

12. But how?

13. S imple
U
C
C
E
S

14. How do you simplify your ideas?

15. Simple = core + compact

16. If you can’t explain it simply,
you don’t understand it well enough.
-Albert Einstein

17. Making a presentation is
like making a pizza.

18. There are dozens of toppings,
but you have to be selective.

19. Find the core.

20. The more compact the idea,
the easier it is to share.

21. S imple
Unexpected
C
C
E
S

22. How do you get the audience
to pay attention to your ideas
and then maintain their interest?

23. Get attention: SURPRISE
Hold attention: INTEREST

24. It’s not hard to SURPRISE your audience...

25. But it is hard to MAINTAIN THEIR INTEREST.

26. A boss makes work drudgery,
a leader makes it interesting.
-Russell H. Ewing

27. S imple
Unexpected
Concrete
C
E
S

28. How do you help people
understand and remember
your ideas?

29. Avoid abstraction.

30. Abstraction is the luxury of the expert.

31. The Velcro theory of memory
The more hooks in your idea, the better.

32. S imple
Unexpected
Concrete
C redible
E
S

33. How do you make people believe?

34. External credibility
vs.
Internal credibility

35. Authorities and antiauthorities

36. Convincing details
Accessible statistics
Testable credentials

39. Are you better off now than you were four years ago?
-Ronald Reagan

40. S imple
Unexpected
Concrete
C redible
E motional
S

41. How do you make people care?

42. If I look at the one,
I will act.
-Mother Teresa

43. The power of association

44. Form an association between
something they don’t yet care about
and
something they do care about.

45. Appeal to self-interest

46. Appeal to identity

47. S imple
Unexpected
Concrete
C redible
E motional
S tories

48. How do you get people to act?

49. Stories as simulation
(Tell people how to act)

50. Stories as inspiration
(Give people energy to act)

51. Hills
vs.
Heartbeats

53. Once you have an idea that’s worth presenting...

54. ...you can begin to work on the presentation.

55. But first things first...

56. S imple
Unexpected
Concrete
C redible
E motional
S tories