Thebestof Jan Feb 2009
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The document appears to be a compilation of marketing and advertising campaigns from January to February 2009. It describes various campaigns including viral videos to promote movies, interactive posters, guerrilla marketing stunts, co-marketing partnerships, and digital/viral ads. Many of the campaigns leveraged online video platforms like YouTube or interactive websites to engage consumers.
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Thebestof Jan Feb 2009
- 1. The Best of January – February 2009
- 2. Ambient
- 3. A really absorbent sponge
- 5. A test drive for the new Mini, which involves all spectators in the cinema
- 8. Millions of people live in tiny spaces
- 10. Homeless Hologram against the indifference of the people
- 13. New rimmel nail polish "quick dry“.
- 15. A campaign to promote safe investments
- 17. Campaign to help the London homeless
- 19. To stimulate women to do prevention cancer test more often.
- 21. WinZip can compress everything
- 23. To make people aware about the problem of organs transplant
- 25. Poster - Print
- 26. “ Noisy" poster for a sound effects agency
- 27. To see the effect: http://www.youtube.com/watch?v=z57MHimKQC4&eurl
- 28. Campaign against the use of animals such as laboratory guinea pigs for cosmetics
- 30. Poster sound: Prepare your earphones.
- 31. To launch the new TV series focusing on "secrets" were created interactive poster: inserting the headphones into the appropriate spaces, you can hear the secrets of the characters portrayed.
- 32. Lenticular printing to promote the speed of the new LG pc
- 33. The loading bar fills up immediately due to the lenticular effect
- 34. To launch a consultancy service for company organization
- 36. An air conditioning new brand launch
- 37. The front packer Acs York is located in the most windy.
- 38. Intersport stimulates you to run faster
- 39. When you pass close to the panel, a flash immortalises its silhouette on the same panel http://www.youtube.com/watch?v=naBcNf53UM4&eurl
- 40. A business card for a Yoga Center
- 43. To contrast the main sponsor (Heineken) in a festival, the beer "Shiner" gives refrigerate cover branded with its brand
- 45. Campaign to promote use of condoms against AIDS.
- 47. Guerrilla against the death penalty by Amnesty International
- 49. Sado-masochistic magazine that leaves its mark
- 51. Co-Marketing
- 52. Colgate reminds children to wash your teeth after eating sweets
- 54. Direct Marketing
- 55. Delicate gloves as a protective cream
- 57. Digital
- 58. The new Skoda Octavia allows you to interact with a real machine directly from the web.
- 59. http://www.octaviarc.nl/ You can intercact with a Skoda parked utilized the web-site: turn on the engine, playing horn, turn lights, arrows, wiper ... And see the reaction of the people
- 60. A banner recognizing the IP and hence changes
- 61. The banner can recognize the IP and hence the origin of people who see it. T hen propose the clothing those most appropriate to weather conditions of those are on-line
- 62. Campaign on prevention of skin cancer
- 63. Viral video that invites users to visit the website: www.computertan.com, where you can get the lamps through the screen of your computer. To see the video: http://www.youtube.com/watch?v=1Al0-ZMYzrA&eurl
- 64. Site that first simulates a tanning lamp, then shows the consequences on the skin Site: http://computertan.com/
- 65. YouTube game to promote the film: Babylon
- 66. For the exit of Babylon movie in Italian cinemas, was created a game utilized YouTube. After seeing the first video, users can interact with the video by choosing the following story. If the choice is correct, you can go to the next episode, otherwise you must repeat the choice. The story evolves in 5 mini episodes. To see the video: http://www.youtube.com/watch?v=kc1HkxWChoM&eurl
- 67. Who is willing to sacrifice 10 Facebook friends to get a free sandwich from Burger King?
- 70. Facebook application created by Axe to launch the new "Dark Temptation"
- 71. The application allows users to chocolatize yourself
- 72. Make a Break, go to the KitKat site
- 74. Smart: big fun in small space!
- 75. To see the video: http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
- 77. Viral
- 78. Viral Ray-ban from 500,000 visits in one week
- 81. Durex viral, more than 2,000,000 visits in 2 weeks
- 82. To see the video: http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
- 83. To see the video: http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
- 84. Heineken, in 1 months, realizes 4,500,000 visits with his viral
- 85. To see the video: http://www.youtube.com/watch?v=S1ZZreXEqSY
- 86. To see the video: http://www.youtube.com/watch?v=S1ZZreXEqSY
- 87. Loewe TV to underline the high quality audio