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The Learning Management System:
        Adapt or Disappear
               Dr. Iain Doherty
Director eLearning Pedagogical Support Unit
Centre for the Enhancement of Teaching and
                   Learning
             22nd November 2012
Overview

•   Professor Graham Bilbowe’s eLearning Seminar.
•   What Are Our Learners Like?
•   Pedagogies and Technologies.
•   Connectivism As An Alternative Learning Theory.
•   Will Universities Change The Way They Do Things?
•   Closing Remarks.
eLearning Seminar

• Professor Bilbow presented a picture of today’s
  learners as device enabled.
• He also presented a picture of todays’ learners as
  digital residents / digital visitors.
• Teaching quality in higher education was questioned.
• Finally, Professor Bilbow asked whether Universities
  are well placed to respond to device enabled digital
  residents and visitors (White, Connaway, Lanclos, Le
  Cornu, & Hood, 2012).

                          3
eLearning Seminar

• Drawing on Professor Bilbowe’s presentation I am
  going to ask two questions:
  – Will the pedagogies that we are employing suffice to
    meet the learning needs of today’s generation?
  – Is the LMS an appropriate tool to meet the needs of
    device enabled connected learners?




                            4
What Are Our Learners Like?

“Web 2.0, the Social Web, has had a profound effect on
 behaviours, particularly those of young people whose
 medium and metier it is. They inhabit it with ease and it
    has led them to a strong sense of communities of
     interest linked in their own web spaces, and to a
disposition to share and participate. It has also led them
to impatience – a preference for quick answers – and to
     a casual approach to evaluating information and
attributing it and also to copyright and legal constraints”
                        (CLEX, 2009).
                             5
What Are Our Learners Like?

“The world they encounter in higher education has been
      constructed on a wholly different set of norms.
  Characterised broadly, it is hierarchical, substantially
 introvert, guarded, careful, precise and measured. The
  two worlds are currently co-existing, with present-day
 students effectively occupying a position on the cusp of
  change. They aren’t demanding different approaches;
     rather they are making such adaptations as are
        necessary for the time it takes to gain their
               qualifications” (CLEX, 2009).
                            6
What Are Our Learners Like?

• This research was conducted in the UK so there is an
  obvious question whether HK students are similar.
• The Survey on Mobile Library Services in Hong Kong
  and Singapore Academic Libraries (Ang et al., 2012)
  would suggest that HK students are device enabled,
  mobile, connected and looking for online learning
  opportunities.




                          7
What Are Our Learners Like?

• Total of 505 completed responses from students
  were received:
  – responses from CUHK, CityU, NTU and HKU were
    17.3%, 35.4%, 11.5% and 35.8% respectively.
  – The proportion of female and male respondents was
    50.5% and 49.5% respectively.
  – 49.1% respondents were undergraduate students,
    while 18% respondents were post‐graduate students.



                          8
What Are Our Learners Like?




                    9
What Are Our Learners Like?




                    10
What Are Our Learners Like?




                    11
What Are Our Learners Like?




                    12
What Are Our Learners Like?




                    13
What Are Our Learners Like?




                    14
What Are Our Learners Like?

• So let’s say that we have device enabled, mobile
  learners who are already connected and connecting
  in multiple ways.
• Let’s also say that the same learners have expressed
  a desire for greater opportunities for mobile access to
  library resources / mobile learning opportunities.
• The question then becomes one of how universities
  will respond in terms of teaching approaches &
  technologies.

                           15
LMS: The Wrong Place to Start Learning?

• Siemens (Siemens, 2004)says no to the LMS as the
  answer to eLearning:
  1. They are structured and dictate the nature of the
     interactions (student-teacher, student-student,
     student-content);
  2. The platforms have a poor interface and are
     confusing to teachers and students;
  3. Feature poor until recently and even now the systems
     are locked down;
  4. Cannot offer diversity of tools needed to teach.
                           16
1. Interactions

• Education operates in terms of three learning
  theories:
   – Behaviorism (drill and practice)
   – Cognitivism (mental structures)
   – Constructivism (making meaning)
• Technologies have been integrated into teaching on
  the basis of these three learning theories (Mergel
  1998).
1. Interactions

• Sage on the Stage or teacher as source of
  knowledge (King, 1993)
   – Aligns with Behaviorism and Cognitivism
• Guide on the Side or teacher as facilitator (King,
  1993)
   – Aligns with Cognitivism & Constructivism and its
     variants
• Meddler in the Middle described as a “usefully
  ignorant co-worker” (McWilliam 2008)
   – Aligns with the central tenants of Connectivism
                             18
2. Poor Interface Design / Usability

• This point is minimally arguable.
• Some users find the interface confusing and
  encounter usability issues.
• Many users do not find the interface confusing or
  encounter usability issues.
• Overall the point is not telling or decisive as an
  argument against the centrality of the LMS.



                           19
3. Features and Affordances of Moodle

• Siemens says (2004) that an LMS needs to offer:
  – A place for learner expression (blog/portfolio);
  – A place for content interaction;
  – A place to connect with other learners;
  – A place to connect the thoughts of other learners in a
    personal, meaningful way - i.e. using RSS and then
    brought back into the "learner expression tool“;
  – A place to dialogue with the instructor (email, VoIP,
    etc.)

                            20
3. Features and Affordances of Moodle

  – A place to dialogue with gurus (apprentice) - the heart
    of online communities is the mess of varying skills and
    expertise. Gurus are people currently in industry or
    established practitioners of the organizing theme of the
    community.
  – A place for learning artifacts of those who've gone
    before - i.e. content management capabilities
    accessible and managed by the learner. Tools like
    Furl, del.icio.us are examples of personal knowledge
    management (PKM) tools.

                            21
4. Diversity of tools needed to teach

  – Be modularized so additional functionality and tools
    can be added based on what learners want or need.
    This means a bricolage of course tools - based on
    open standards - allow for incorporation of new
    approaches as needed.




                            22
LMS: The Right Place To Start Learning?

• This answer pretty much depends on one’s
  understanding of what it means to learn.
• Siemens argues that Behaviorism, Cognitivism and
  Constructivism no longer suffice as learning theories.
• He rests his argument on the fact that knowledge has
  increased exponentially and we now source, retrieve,
  process, produce and transmit knowledge in entirely
  new ways.


                           23
Connectivism

     “Understanding knowledge in a particular era is
 important in ensuring that we have aligned our spaces
and structures with the nature of knowledge” (Siemens,
                         2006).
• For Siemens teaching spaces and structures are not
  aligned with the nature of knowledge?
Connectivism

 “The rapid development of information . . . requires a
  model that sees learning less as a product (filling a
   learner with knowledge) and more of a process of
continually staying current and connected (learning as a
   process of exploration, dialogue, and interaction)”
                    (Siemens, 2006).




                           25
Connectivism

  “Connecting with people and content is a constant,
   ongoing, daily activity . . . Learning is a continual,
  network-forming process . . . As we encounter new
resources (knowledge, people, and technology nodes),
  we may choose to actively connect and create our
     personal learning network” (Siemens, 2006).
Connectivism

• We want to see,
    “ . . . A shift away from the model in which students
    consume information through independent channels
     such as the library, a text book or an LMS, moving
   instead to a model where students draw connections
 from a growing matrix of resources that they select and
                      organize” (Mot, 2010)




                            27
Nielsen Report (2011)




                        28
Nielsen Report (2011)




                        29
Nielsen Report (2011)




                        30
The Middle Ground

• This is not an either or situation i.e. the LMS or
  something else.
• A personal learning environment provides a balance
  to LMS centric eLearning.
• PLE can be represented visually (Diagram used
  under Creative Commons Attribute Share Alike
  http://edtechpost.wikispaces.com/PLE+Diagrams#ch
  atti)


                         31
32
PLE Representations

• A Personal Learning Environment can be
  represented in a number of different ways:
   – Tool oriented e.g. LMS, Web, Social Media
   – User action oriented e.g. gather information, store
     information, analyze information, create knowledge
   – People oriented e.g. untrusted sources, trusted
     sources, close associates, business colleagues
• No matter which way it is represented connectivity is
  key
  http://edtechpost.wikispaces.com/PLE+Diagrams#
                             33
Learning Theories Still Important

• Learning theories are “conceptual frameworks that
  describe how information is absorbed, processed,
  and retained during learning” so Connectivism
  [arguably] is not a learning theory.
• Practically important because we still need to know
  how to go about teaching / designing learning
  activities that will lead to students achieving the
  intended learning outcomes.
• Equally there is something to what Siemens says.

                           34
Achieving an LMS / PLE Rapprochement

• We asked two questions at the start of
  this presentation.
   – Do we need a new pedagogical
     approach?
      • We need to re-think what we are doing.
   – Will the LMS suffice for technology
     enabled learning?
      • Not fully if we want to prepare learners
        to take their place in the world.


                               35
References

• Ang, S., Chia, Y. B., Chan, I., Leung, K., Li, K., & Ku,
  K. M. (2012). The Survey on Mobile Library Services
  in Hong Kong and Singapore Academic Libraries (pp.
  1–53). Hong Kong, China. Retrieved from
  http://hdl.handle.net/10722/152520
• Campbell, G. (2009b). Engagement Streams As
  Course Portals. Retrieved September 19, 2012, from
  http://www.gardnercampbell.net/blog1/?p=746


                            36
References

• Committee of Inquiry into the Changing Learner
  Experience (CLEX). (2009). Higher Education in a
  Web 2.0 World. (570), 1-52. Retrieved from
  http://clex.org.uk/CLEX_Report_v1-final.pdf
• Campbell, G. (2009). A Personal Cyber
  Infrastructure. Educause Review, 44(5), 58–59.
  Retrieved from
  http://www.educause.edu/ero/article/personal-
  cyberinfrastructure

                          37
References

• Educause Learning Initiative (ELI). (2009). Seven
  Things You Should Know About Personal Learning
  Environments. Educause Learning Initiative.
  Retrieved September 19, 2012, from
  http://www.educause.edu/library/resources/7-things-
  you-should-know-about-personal-learning-
  environments




                          38
References

• King, A. (1993). From Sage on the Stage to Guide on
  the Side. College Teaching, 41(1), 30–35. Retrieved
  from http://www.jstor.org/stable/27558571
• Kuh, G.D. (2001). Assessing What Really Matters to
  Student Learning: Inside the National Survey of
  Student Engagement. Change 33(3), 10-17, 66.
References

• White, D., Connaway, L. S., Lanclos, D., Le Cornu,
  A., & Hood, R. (2012). Digital Visitors and Residents
  Progress Report (pp. 1–40). Retrieved from
  http://www.jisc.ac.uk/media/documents/projects/visito
  rsandresidentsinterim report.pdf
• McWilliam, E. (2008). Unlearning How To Teach.
  Innovations in Education and Teaching International,
  45(3), 263–269. doi:10.1080/14703290802176147


                           40
References

• Mergel, B. (1998). Instructional Design and Learning
  Theory. Retrieved from
  http://www.usask.ca/education/coursework/802paper
  s/mergel/brenda.htm
• Mott, J. (2010). Envisioning the Post-LMS Era : The
  Open Learning Network. Educause Quarterly, 33(1),
  1–8. Retrieved from
  http://www.educause.edu/ero/article/envisioning-post-
  lms-era-open-learning-network

                          41
References

• The Nielsen Company. (2011). Hong Kong Digital
  Behaviour Insights Report. Hong Kong. Retrieved
  from
  http://hk.nielsen.com/documents/HKDigitalBehaviorIn
  sightsReport-FINAL.pdf




                          42
References

• Oblinger, D. G., & Oblinger, J. L. (2005). Educating
  the Net Generation. (D. G. Oblinger & J. L. Oblinger,
  Eds.)Educating the Net Generation (p. 264). Boulder,
  CO: Educause. Retrieved from
  http://www.educause.edu/educatingthenetgen/5989
• Oliver, M. (2006). New Pedagogies for E-Learning.
  Alt-J Research in Learning Technology, 14(2), 133–
  134. Retrieved from
  http://www.researchinlearningtechnology.net/index.ph
  p/rlt/issue/view/914
References

• Siemens, George. (2005). Connectivism: A Learning
  Theory for the Digital Age. Retrieved from
  http://www.elearnspace.org/Articles/connectivism.htm
• Siemens, G. (2006). Knowing Knowledge. Retrieved
  from
  http://www.elearnspace.org/KnowingKnowledge_Low
  Res.pdf
References

• Siemens, S. (2004). Learning Management
  Systems : The Wrong Place to Start Learning.
  elearningspace. Retrieved September 17, 2012, from
  http://www.elearnspace.org/Articles/lms.htm
• Trowler, V. (2010). Student Engagement Literature
  Review (pp. 1–74). York, United Kingdom. Retrieved
  from
  http://www.heacademy.ac.uk/assets/documents/stud
  entengagement/StudentEngagementLiteratureRevie
  w.pdf
Contact

•   Email: idoherty@hku.hk
•   Web: http://www.iaindoherty.com
•   Linkedin: http://hk.linkedin.com/in/iaindoherty
•   SlideShare: http://www.slideshare.net/iaindoherty




                            46

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The Learning Management System: Adapt or Disappear

  • 1. The Learning Management System: Adapt or Disappear Dr. Iain Doherty Director eLearning Pedagogical Support Unit Centre for the Enhancement of Teaching and Learning 22nd November 2012
  • 2. Overview • Professor Graham Bilbowe’s eLearning Seminar. • What Are Our Learners Like? • Pedagogies and Technologies. • Connectivism As An Alternative Learning Theory. • Will Universities Change The Way They Do Things? • Closing Remarks.
  • 3. eLearning Seminar • Professor Bilbow presented a picture of today’s learners as device enabled. • He also presented a picture of todays’ learners as digital residents / digital visitors. • Teaching quality in higher education was questioned. • Finally, Professor Bilbow asked whether Universities are well placed to respond to device enabled digital residents and visitors (White, Connaway, Lanclos, Le Cornu, & Hood, 2012). 3
  • 4. eLearning Seminar • Drawing on Professor Bilbowe’s presentation I am going to ask two questions: – Will the pedagogies that we are employing suffice to meet the learning needs of today’s generation? – Is the LMS an appropriate tool to meet the needs of device enabled connected learners? 4
  • 5. What Are Our Learners Like? “Web 2.0, the Social Web, has had a profound effect on behaviours, particularly those of young people whose medium and metier it is. They inhabit it with ease and it has led them to a strong sense of communities of interest linked in their own web spaces, and to a disposition to share and participate. It has also led them to impatience – a preference for quick answers – and to a casual approach to evaluating information and attributing it and also to copyright and legal constraints” (CLEX, 2009). 5
  • 6. What Are Our Learners Like? “The world they encounter in higher education has been constructed on a wholly different set of norms. Characterised broadly, it is hierarchical, substantially introvert, guarded, careful, precise and measured. The two worlds are currently co-existing, with present-day students effectively occupying a position on the cusp of change. They aren’t demanding different approaches; rather they are making such adaptations as are necessary for the time it takes to gain their qualifications” (CLEX, 2009). 6
  • 7. What Are Our Learners Like? • This research was conducted in the UK so there is an obvious question whether HK students are similar. • The Survey on Mobile Library Services in Hong Kong and Singapore Academic Libraries (Ang et al., 2012) would suggest that HK students are device enabled, mobile, connected and looking for online learning opportunities. 7
  • 8. What Are Our Learners Like? • Total of 505 completed responses from students were received: – responses from CUHK, CityU, NTU and HKU were 17.3%, 35.4%, 11.5% and 35.8% respectively. – The proportion of female and male respondents was 50.5% and 49.5% respectively. – 49.1% respondents were undergraduate students, while 18% respondents were post‐graduate students. 8
  • 9. What Are Our Learners Like? 9
  • 10. What Are Our Learners Like? 10
  • 11. What Are Our Learners Like? 11
  • 12. What Are Our Learners Like? 12
  • 13. What Are Our Learners Like? 13
  • 14. What Are Our Learners Like? 14
  • 15. What Are Our Learners Like? • So let’s say that we have device enabled, mobile learners who are already connected and connecting in multiple ways. • Let’s also say that the same learners have expressed a desire for greater opportunities for mobile access to library resources / mobile learning opportunities. • The question then becomes one of how universities will respond in terms of teaching approaches & technologies. 15
  • 16. LMS: The Wrong Place to Start Learning? • Siemens (Siemens, 2004)says no to the LMS as the answer to eLearning: 1. They are structured and dictate the nature of the interactions (student-teacher, student-student, student-content); 2. The platforms have a poor interface and are confusing to teachers and students; 3. Feature poor until recently and even now the systems are locked down; 4. Cannot offer diversity of tools needed to teach. 16
  • 17. 1. Interactions • Education operates in terms of three learning theories: – Behaviorism (drill and practice) – Cognitivism (mental structures) – Constructivism (making meaning) • Technologies have been integrated into teaching on the basis of these three learning theories (Mergel 1998).
  • 18. 1. Interactions • Sage on the Stage or teacher as source of knowledge (King, 1993) – Aligns with Behaviorism and Cognitivism • Guide on the Side or teacher as facilitator (King, 1993) – Aligns with Cognitivism & Constructivism and its variants • Meddler in the Middle described as a “usefully ignorant co-worker” (McWilliam 2008) – Aligns with the central tenants of Connectivism 18
  • 19. 2. Poor Interface Design / Usability • This point is minimally arguable. • Some users find the interface confusing and encounter usability issues. • Many users do not find the interface confusing or encounter usability issues. • Overall the point is not telling or decisive as an argument against the centrality of the LMS. 19
  • 20. 3. Features and Affordances of Moodle • Siemens says (2004) that an LMS needs to offer: – A place for learner expression (blog/portfolio); – A place for content interaction; – A place to connect with other learners; – A place to connect the thoughts of other learners in a personal, meaningful way - i.e. using RSS and then brought back into the "learner expression tool“; – A place to dialogue with the instructor (email, VoIP, etc.) 20
  • 21. 3. Features and Affordances of Moodle – A place to dialogue with gurus (apprentice) - the heart of online communities is the mess of varying skills and expertise. Gurus are people currently in industry or established practitioners of the organizing theme of the community. – A place for learning artifacts of those who've gone before - i.e. content management capabilities accessible and managed by the learner. Tools like Furl, del.icio.us are examples of personal knowledge management (PKM) tools. 21
  • 22. 4. Diversity of tools needed to teach – Be modularized so additional functionality and tools can be added based on what learners want or need. This means a bricolage of course tools - based on open standards - allow for incorporation of new approaches as needed. 22
  • 23. LMS: The Right Place To Start Learning? • This answer pretty much depends on one’s understanding of what it means to learn. • Siemens argues that Behaviorism, Cognitivism and Constructivism no longer suffice as learning theories. • He rests his argument on the fact that knowledge has increased exponentially and we now source, retrieve, process, produce and transmit knowledge in entirely new ways. 23
  • 24. Connectivism “Understanding knowledge in a particular era is important in ensuring that we have aligned our spaces and structures with the nature of knowledge” (Siemens, 2006). • For Siemens teaching spaces and structures are not aligned with the nature of knowledge?
  • 25. Connectivism “The rapid development of information . . . requires a model that sees learning less as a product (filling a learner with knowledge) and more of a process of continually staying current and connected (learning as a process of exploration, dialogue, and interaction)” (Siemens, 2006). 25
  • 26. Connectivism “Connecting with people and content is a constant, ongoing, daily activity . . . Learning is a continual, network-forming process . . . As we encounter new resources (knowledge, people, and technology nodes), we may choose to actively connect and create our personal learning network” (Siemens, 2006).
  • 27. Connectivism • We want to see, “ . . . A shift away from the model in which students consume information through independent channels such as the library, a text book or an LMS, moving instead to a model where students draw connections from a growing matrix of resources that they select and organize” (Mot, 2010) 27
  • 31. The Middle Ground • This is not an either or situation i.e. the LMS or something else. • A personal learning environment provides a balance to LMS centric eLearning. • PLE can be represented visually (Diagram used under Creative Commons Attribute Share Alike http://edtechpost.wikispaces.com/PLE+Diagrams#ch atti) 31
  • 32. 32
  • 33. PLE Representations • A Personal Learning Environment can be represented in a number of different ways: – Tool oriented e.g. LMS, Web, Social Media – User action oriented e.g. gather information, store information, analyze information, create knowledge – People oriented e.g. untrusted sources, trusted sources, close associates, business colleagues • No matter which way it is represented connectivity is key http://edtechpost.wikispaces.com/PLE+Diagrams# 33
  • 34. Learning Theories Still Important • Learning theories are “conceptual frameworks that describe how information is absorbed, processed, and retained during learning” so Connectivism [arguably] is not a learning theory. • Practically important because we still need to know how to go about teaching / designing learning activities that will lead to students achieving the intended learning outcomes. • Equally there is something to what Siemens says. 34
  • 35. Achieving an LMS / PLE Rapprochement • We asked two questions at the start of this presentation. – Do we need a new pedagogical approach? • We need to re-think what we are doing. – Will the LMS suffice for technology enabled learning? • Not fully if we want to prepare learners to take their place in the world. 35
  • 36. References • Ang, S., Chia, Y. B., Chan, I., Leung, K., Li, K., & Ku, K. M. (2012). The Survey on Mobile Library Services in Hong Kong and Singapore Academic Libraries (pp. 1–53). Hong Kong, China. Retrieved from http://hdl.handle.net/10722/152520 • Campbell, G. (2009b). Engagement Streams As Course Portals. Retrieved September 19, 2012, from http://www.gardnercampbell.net/blog1/?p=746 36
  • 37. References • Committee of Inquiry into the Changing Learner Experience (CLEX). (2009). Higher Education in a Web 2.0 World. (570), 1-52. Retrieved from http://clex.org.uk/CLEX_Report_v1-final.pdf • Campbell, G. (2009). A Personal Cyber Infrastructure. Educause Review, 44(5), 58–59. Retrieved from http://www.educause.edu/ero/article/personal- cyberinfrastructure 37
  • 38. References • Educause Learning Initiative (ELI). (2009). Seven Things You Should Know About Personal Learning Environments. Educause Learning Initiative. Retrieved September 19, 2012, from http://www.educause.edu/library/resources/7-things- you-should-know-about-personal-learning- environments 38
  • 39. References • King, A. (1993). From Sage on the Stage to Guide on the Side. College Teaching, 41(1), 30–35. Retrieved from http://www.jstor.org/stable/27558571 • Kuh, G.D. (2001). Assessing What Really Matters to Student Learning: Inside the National Survey of Student Engagement. Change 33(3), 10-17, 66.
  • 40. References • White, D., Connaway, L. S., Lanclos, D., Le Cornu, A., & Hood, R. (2012). Digital Visitors and Residents Progress Report (pp. 1–40). Retrieved from http://www.jisc.ac.uk/media/documents/projects/visito rsandresidentsinterim report.pdf • McWilliam, E. (2008). Unlearning How To Teach. Innovations in Education and Teaching International, 45(3), 263–269. doi:10.1080/14703290802176147 40
  • 41. References • Mergel, B. (1998). Instructional Design and Learning Theory. Retrieved from http://www.usask.ca/education/coursework/802paper s/mergel/brenda.htm • Mott, J. (2010). Envisioning the Post-LMS Era : The Open Learning Network. Educause Quarterly, 33(1), 1–8. Retrieved from http://www.educause.edu/ero/article/envisioning-post- lms-era-open-learning-network 41
  • 42. References • The Nielsen Company. (2011). Hong Kong Digital Behaviour Insights Report. Hong Kong. Retrieved from http://hk.nielsen.com/documents/HKDigitalBehaviorIn sightsReport-FINAL.pdf 42
  • 43. References • Oblinger, D. G., & Oblinger, J. L. (2005). Educating the Net Generation. (D. G. Oblinger & J. L. Oblinger, Eds.)Educating the Net Generation (p. 264). Boulder, CO: Educause. Retrieved from http://www.educause.edu/educatingthenetgen/5989 • Oliver, M. (2006). New Pedagogies for E-Learning. Alt-J Research in Learning Technology, 14(2), 133– 134. Retrieved from http://www.researchinlearningtechnology.net/index.ph p/rlt/issue/view/914
  • 44. References • Siemens, George. (2005). Connectivism: A Learning Theory for the Digital Age. Retrieved from http://www.elearnspace.org/Articles/connectivism.htm • Siemens, G. (2006). Knowing Knowledge. Retrieved from http://www.elearnspace.org/KnowingKnowledge_Low Res.pdf
  • 45. References • Siemens, S. (2004). Learning Management Systems : The Wrong Place to Start Learning. elearningspace. Retrieved September 17, 2012, from http://www.elearnspace.org/Articles/lms.htm • Trowler, V. (2010). Student Engagement Literature Review (pp. 1–74). York, United Kingdom. Retrieved from http://www.heacademy.ac.uk/assets/documents/stud entengagement/StudentEngagementLiteratureRevie w.pdf
  • 46. Contact • Email: idoherty@hku.hk • Web: http://www.iaindoherty.com • Linkedin: http://hk.linkedin.com/in/iaindoherty • SlideShare: http://www.slideshare.net/iaindoherty 46