In this lesson we will look at the different styles used in music videos.

1. Music Video Production
Styles

2. By the end of this lesson you
• MUST understand what a music video
style is
• SHOULD be able to describe the main
styles
• COULD use examples of styles to explain
how and why they’re used

3. Music Video Production
What do we mean by the term ‘styles’?
- “To design or make in a certain way…”
- “A distinctive appearance by design…”

4. Music Video Styles
But what does that mean?
That we can design the visual look, create
the atmosphere and impose our meaning in
our music videos.
We can choose its style.

5. Music Video Styles
There are many different styles;
1. Narrative
2. Surrealist
3. Interpretative
4. Parody
5. Pastiche
6. Impressionist
7. Animation
8. Performance (in next weeks lesson)

6. Narrative
What is a narrative?
- A story. Events connected together.
Ed Sheeran – A-Team

7. Surrealist
What is surrealism?
- A dreamlike state, seeking to emulate the
unconscious mind
[Chemical Brothers – Let Forever Be]

8. interpretive
What do we mean by interpretive?
- “….to explain the meaning….”
The meaning of the video isn’t clear so the
viewer has to come up with their own idea of
what its about (ie. Its meaning)

9. interpretive
[Radiohead – Karma Police]
What do you think this videos meaning is?

10. Parody
What is a parody?
- A imitation of the style of another artist,
often humorously exaggerated, or mocking.
Beastie Boys - Sabotage

11. Pastiche
What is pastiche?
- An artistic piece of work that imitates
another’s respectfully, also referred to as
homage
Smashing Pumpkins – Tonite Tonite

12. Pastiche Vs. Parody
Is it respectful or is making fun of its
inspiration?

13. Impressionism
Impressionism seeks to capture a moment,
it should be a truthful snapshot of life, similar
to a documentary
Justin Bieber (ft. Nikki Minaj)
– Beauty & A Beat

14. Animation
• Animation is the illusion of creating life &
movement.
• Can include cartoons, 3D and stop motion
Gorillaz – Clint Eastwood

15. Performance
• Most music videos have an element of
performance in them. We’ll look at this
next week….

16. Task
Working alone
1. Find an example of each type of music
video.
2. Screenshot the video and copy the www.
link
3. Explain how each style engages its
viewer. Why did the director choose to
use this style?