Дигитален маркетинг 2016: Тенденции, навици, какво да очакваме? Модератор: Мартин Попов, управител и основател на дигитална агенция Interactive Share Фокус: видеото в маркетинга. Участници:

1. PANELISTS:
Ивайло Ботушанов
Creative Leader
(Saatchi & Saatchi)
Мария Атанасова
Video production & Distribution
Manager
(7 Talents)
Ангелина Кръстева
Marketing Manager

2. WHAT ARE THE NEEDS OF THE CONSUMERS IN THE CONTEXT OF THE DIGITAL HABITS?

3. WHAT ARE THE DIGITAL VIDEO CHANNELS?

4. • Website/Blog
• Social channels
• Video channels
(YouTube & Vbox)
• Mobile apps
EARNED MEDIA
• Social shares, mentions,
reposts, reviews, retweets,
re-pins
• Vloggers & Bloggers
• MCN (Multi-Channel Networks)
• YouTube & Facebook Ads
• Display & Rich Media Formats
• Mobile ads

6. BRAND AWARENESS VIDEOS

7. PRODUCT EDUCATION VIDEO

8. PRODUCT EDUCATION VIDEO

9. VIDEO IN APPS & LANDING PAGES

10. LEAD GENERATION VIDEOS

11. CAMPAIGN BASED VIDEO

12. ADVERTISING - SALES IMPACT

13. HORSE LOOKING FOR MARKETING MANAGER

14. COMMUNICATION VIDEOS

15. BRANDED VIDEO CONTENT

16. NATIVE
COMMUNICATION
SEGMENTATION DISPLAY
EFFECTIVENESS
BRANDED
VIDEO CONTENT
ENGAGEMENT
WE FOCUSED ON

17. COMMUNICATION CHANNELS
Edna.bg Vbox7
Vbox7
Viber chat
YouTube Nova Play
Facebook Instagram
VLOGGER/
Famous
Women

18. RESULTS
FB Reach
95 000
Видео гледания
32 000
Прочитания на
статиите
14 732
Над 100
зададени въпроса по
темата към Натали

19. DIGITAL SERIAL

20. CLIENTS RECOMMENDATIONS

21. VIDEO CHANNEL

22. VIDEO CHANNEL

23. HOW TO MEASURE
EFFECTIVENESS ?
• Engagement with interactive elements
• Shares
• Conversions
• Total time spent watching
• Views
• Clicktrough rate (CTR)
• Clicks
• Impressions

24. WHICH ARE THE BIGGEST OBSTACLES
IN VIDEO ADVERTISING?
• ROI vs Other Media
• Price
• Quality of Content

25. WHAT ADVICE
WOULD YOU GIVE
AS EXPERTS?