IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

•

0 gostou•900 visualizações

L'Oreal Bulgaria wants to reach consumers who search for beauty products on mobile devices, as 26% of all beauty queries in Bulgaria are done on mobile. To do so, the company should focus on responsive design for their website to optimize the mobile experience, as well as creating video content that is well-suited for mobile viewing.

L’Oreal Bulgaria
Mobile Assets

26% of all beauty queries in Bulgaria are
done on mobile
How to reach these consumers?
Source: Google

Responsive Design

Video

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