How do you make every piece of content your masterpiece?

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iThinkMedia: Specialist SEO, Content & PPC agency

We held our first iThinkMedia #DigiDay2017 on the 29th June and what a roaring success it was! Here are the slides from the content talk held by content manager, Katie Moore. Ultimately the talk was all about maximising your content to ensure you are focussing on high quality, relevant content that really adds value to your audience and not to mention, works harder for your brand too. For any questions please contact us content@ithinkmedia.co.uk or visit our website www.ithinkmedia.co.uk

Marketing

1
CONTENTMAKE EVERY PIECE, YOUR MASTERPIECE!

2
“THE ONES WHO ARE
CRAZY ENOUGH
TO THINK THAT THEY CAN
CHANGE THE WORLD
ARE THE ONES WHO DO!”
- STEVE JOBS

3
60%OF MARKETERS PRODUCE 1 PIECE OF ONLINE MARKETING MATERIAL PER DAY!

6
EVERY 60 SECONDS…
➡3.8 MILLION GOOGLE SEARCHES
➡150,000 EMAILS
➡3.3 MILLION FACEBOOK POSTS
➡500 YOUTUBE VIDEOS
➡29 MILLION WHATSAPP MESSAGES
➡1,500 WORDPRESS BLOG POSTS
➡500,000 TWEETS
➡65,000 INSTAGRAM POSTS

12
AUDIENCE PERSONAS
WE’RE OFF AGAIN TRAVELLER
BUSINESS TRAVELLER
LOYALTY SCHEME TRAVELER
SPECIAL OCCASION TRAVELLER
BUDGET CONSCIOUS TRAVELLER

15
IDENTIFY WHAT AUDIENCES
ARE SEARCHING FOR

18
3 MILLIONOF MICROSOFT’S WEBSITE PAGES HAD NEVER BEEN VISITED
THANK GOODNESS FOR CONTENT AUDITS!

20
IDEATION IS
1% INSPIRATION,
99% PERSPIRATION
TIP 4:

23
TIP 6:
WRITE WITH YOUR
AUDIENCE IN MIND

24
✓ OPTIMISE TITLE TAGS AND META DATA
✓ INTERNALLY LINK TO OTHER PAGES
✓ INCLUDE RECOMMENDED READS
✓ PROVIDE CALL TO ACTIONS
✓ VISUAL AND ENTICING TO READ
SEO-OPTIMISE YOUR COPY!

25
MAKE EVERY PIECE, YOUR MASTERPIECE!
THANK YOU
CONTENT@ITHINKMEDIA.CO.UK
#DIGIDAY2017 @ITHINKMEDIAUK

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How do you make every piece of content your masterpiece?

1. 1 CONTENTMAKE EVERY PIECE, YOUR MASTERPIECE!

2. 2 “THE ONES WHO ARE CRAZY ENOUGH TO THINK THAT THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO!” - STEVE JOBS

3. 3 60%OF MARKETERS PRODUCE 1 PIECE OF ONLINE MARKETING MATERIAL PER DAY!

4. 4

5. 5

6. 6 EVERY 60 SECONDS… ➡3.8 MILLION GOOGLE SEARCHES ➡150,000 EMAILS ➡3.3 MILLION FACEBOOK POSTS ➡500 YOUTUBE VIDEOS ➡29 MILLION WHATSAPP MESSAGES ➡1,500 WORDPRESS BLOG POSTS ➡500,000 TWEETS ➡65,000 INSTAGRAM POSTS

7. 7 55%HAVE NO CONTENT STRATEGY!

8. 8 CONTENT MARKETINGENSURING EVERY PIECE ADDS VALUE TO YOUR BRAND

9. 9 KNOW YOUR AUDIENCE TIP 1:

10. 10 IS THIS YOUR AUDIENCE?

11. 11

12. 12 AUDIENCE PERSONAS WE’RE OFF AGAIN TRAVELLER BUSINESS TRAVELLER LOYALTY SCHEME TRAVELER SPECIAL OCCASION TRAVELLER BUDGET CONSCIOUS TRAVELLER

13. 13 TIP 2: UNDERSTAND THEIR PAIN POINTS

14. 14

15. 15 IDENTIFY WHAT AUDIENCES ARE SEARCHING FOR

16. 16

17. 17 TIP 3: ENSURE EVERY PIECE ADDS VALUE

18. 18 3 MILLIONOF MICROSOFT’S WEBSITE PAGES HAD NEVER BEEN VISITED THANK GOODNESS FOR CONTENT AUDITS!

19. 19

20. 20 IDEATION IS 1% INSPIRATION, 99% PERSPIRATION TIP 4:

21. 21

22. 22 TIP 5: KEEP BUILDING ON YOUR IDEAS

23. 23 TIP 6: WRITE WITH YOUR AUDIENCE IN MIND

24. 24 ✓ OPTIMISE TITLE TAGS AND META DATA ✓ INTERNALLY LINK TO OTHER PAGES ✓ INCLUDE RECOMMENDED READS ✓ PROVIDE CALL TO ACTIONS ✓ VISUAL AND ENTICING TO READ SEO-OPTIMISE YOUR COPY!

25. 25 MAKE EVERY PIECE, YOUR MASTERPIECE! THANK YOU CONTENT@ITHINKMEDIA.CO.UK #DIGIDAY2017 @ITHINKMEDIAUK

How do you make every piece of content your masterpiece?

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