Search Engine Domination. Presented by Rajeev Bala, MD for Southeast Asia and India for Media Contacts during iStrategy Singapore 2010.

1. SEARCH ENGINE
DOMINATION

2. 1
People still navigate the
web through Google
(and Youtube)

3. 2
Google is a printer.
It prints pages and brands
appear on these pages

4. 3
Search is not just a
transactional media...

5. 2
Google is a printer.
It prints pages and brands
appear on these pages
Search Engine Result Pages are the most valuable
advertising real estate for Brands.

6. % Lift in Likelihood of Repeat Visit
Organic 42%
Paid
53%
Both
95%

7. Lift in Likelihood of Purchase
Organic 25%
Paid
44%
Both
73%

8. Organic listings are more
important than paid listings

9. % of Clicks on a SERP
Paid
10%
Organic
90%

10. Game of Asymmetric Returns
42
#1 12
8
6 5
#2 #3 #4 #5

11. Paid Search is easy;
How do we get present on
the Organic Listings ?

12. Objective
KILL
MAIM
DOMINATE

13. Google Domination Quotient
Share of Earned Voice
on Target Keywords x Domination Factor

14. What Universal Search
means for Marketers

17. Dominating the World
One SERP at a time

18. Objective
Achieve maximum
presence in a focussed set
of intent states.

19. Strategy
Create and Disseminate
content to various parts of
the web and hope for the
best

23. Client focused on using all
marketing collateral to
drive search query volume

24. Sophisticated and cost
effective marketing on Web
2.0 repositories as well

25. Case Study

27. The PPT was promoted as Top
presentation of the day for 5 days and in
featured section for 25 days.

28. $7000
Total Cost
32,614 $1.62 $0.20
Views Cost Per Download Cost Per View

29. 5 ways to build / distribute
Digital Persuasion Assets for
your search domination
strategy

30. 1
Plain old Article Marketing

31. 2
Infographic Content
Marketing

32. 3
Slideshare

33. 4
Technology Driven Creative

34. 5
Video Marketing
Animation / Whiteboarding
Video Co-content Creation