Matthew Nixon, Coca Cola Amatil

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iStrategy Conference 2011: Matthew Nixon, Digital & Direct Marketing, Coca Cola Amatil - Keynote Session-Panel Discussion (Day One)

Tecnologia Negócios

Coca-Cola Amatil Digital MarketingiStrategy - Melbourne, 2011

Pacific Beverages is a 50/50 joint venture with SABMiller, one of the world’s largest brewers

Operate in 5 countries with + 15,000 employees

CCA bottles and distributes a number of world-leading brands under license from The Coca-Cola Company ,[object Object],Mount Franklin, Grinders Coffee, Deep Spring and Kirks

LBM Case Study #1 – The Coke Machine Fairy Q: What was the Coke Machine Fairy? A: Mobile, social media promotion that turns getting a drink from a Coke vending machine, into a game.

The Results – Social Media ,[object Object]

Estimated reach via Twitter: 800,000 to 900,000,[object Object]

Mobile Case Study #2 – Sales Lead Generation

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