1. 2011 iStrategy Atlanta

2. Michael Kogon
@Mkogon
@Definition6

3. Michael
Kogon Bridget O’Brien
Definition 6 Stacey Vistaprint
@mkogon Santo @BridgetMOBrien
Rue La La
@RueLaLa
David
Christy Monaghan
Cottage
NutriSystem
HP UK
@ChristyMonaghan
@HPUK
Ryan
Ostrom
Sears
@MySears

4. Social DJ!

5. Ashley Reed
Social Media DJ
@AshleyHReed

7. How is your company
leveraging Social Media
to drive E-commerce?
Which properties are
you embracing the
most? Facebook?
Twitter? YouTube?

8. Stacey Santo
@RueLaLa
@RueLaLa_help

9. Bridget O’Brien
@BridgetMOBrien
@Vistaprint

10. Christine Monaghan
@ChristyMonaghan
@Nutrisystem

11. Ryan Ostrom
@Craftsmanclub
@MySears

12. David Cottage
@HPUK
@HPBizAnswers
@HPNewsUK

13. What was the first "social
networking" site?
Image by http://aliandre.deviantart.com/

15. Classmates.com (1995)
SixDegrees.com (1997)
AsianAvenue.com (1997)
BlackPlanet.com (2001)
Friendster.com (2002)
MySpace (2003)

16. How does social media
play into the overall
marketing mix for your
brand? Do you still
leverage “traditional”
media or are you focused
on “digital/social” to
market your products?

17. Is social a discreet effort
or is it part of your
digital marketing team?
Or customer service
team?

18. Who has the most
followers on Twitter?

20. Lady Gaga- 13M
Britney Spears - 8M
Barack Obama - 8M
Kim Kardashian - 7M

21. What are top 5 future
social media trends?

22. How important of a role
does content play as
part of your marketing
efforts?

23. How has mobile taken
over your life over the
last 18 months?

24. What crop grows
fastest in FarmVille?

26. Raspberries - 2 hours
Blackberries – 4 hours
Strawberries – 4 hours
Blueberries – 4 hours
Ghost Chili - 6 hours
Tomatoes - 8 hours
…….Artichokes??!!
• 10% of Americans have created a virtual farm.
• 1% of the world’s population play FarmVille at
least once per month.

27. What new
measurements matter?
How do you know what
to measure?

30. E-commerce & Social Media:
It’s All in the Brand

31. What kinds of programs
have you seen the most
success with?

32. How do you position
your brand differently
using social media now
versus a year ago?

33. Company Confidential Vistaprint © 2011