Many companies do not follow up with their sales leads based on 2 false assumptions. Discover how to follow up the right way to get more customers!

1. Discover 2 Simple Ways To Capture More Sales Leads And Customers!
By Abinaya Harish
Sales leads that are generated via
Inbound Marketing* are extremely
important, because they are the
prospects who have indicated an interest
in your company or your
products. However, many companies in
Singapore and Asia make mistakes
while trying to close the leads. These
leads are either not being contacted on a
regular basis, or companies give up on
following up with them for various
reasons. This closes the door on great opportunities for many businesses in
Singapore and Asia.
Most companies make 2 assumptions about 'bad' leads:
1. Assuming that a prospect places you as a priority, solely based on their
expression of interest.
2. Assuming a lead isn’t interested just because they aren’t replying to company
emails and calls. This could simply mean they’re busy with other matters at
the moment.
With this in mind, here are 2 ways to capture more customers for your business in
Singapore and Asia.
1. Follow up until you get a response.
You'd be amazed at how many opportunities are still out there long after many
companies have simply given up on trying to close the sales leads. Continue to
follow up with the prospect/lead until you get a definite response. If there is no
response for a long time period, do not assume that they are no longer interested.
Continue establishing contact, and sooner or later, this lead is likely to turn into a
customer.
2. Engaging the prospects at the right time.
According to a Lead Response Management study, if you call a lead within 5
minutes of sign-up, your chances of connecting with them are 100x higher than if you
call back a few hours later or the next day. The reason is simple: your prospect
would still be in front of their computer considering what you have to offer. However,
if there is a long break between their sign-up and you contacting them, then your
competitor may already have gotten that business. There is a saying that goes,
"Money loves speed." Moving fast in this competitive world creates greater
opportunities for you in Singapore and Asia. Contacting through a personal email
message or a personal call explaining the USP of your product/service will make
your lead seriously consider on his/her buying decision.

2. Follow these 2 strategies to get in touch with your sales leads, and through lead
nurturing, eventually convert them into customers, thereby completing the Inbound
Marketing funnel.
To read more about common mistakes made in Inbound Marketing, take a look at
our previous post "3 Big Mistakes Rookie Inbound Marketers Make".
* Inbound marketing is a form of digital marketing that involves SEO, Social Media,
blog and landing pages to generate sales leads.