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2015 National HIV Prevention Conference
Atlanta, GA; December 8, 2015
Program acceptability of a text-messaged based HIV prevention
program for gay, bisexual, and queer adolescent males
Michele L. Ybarra MPH PhD1
Tonya L. Prescott BA1
Gregory L. Phillips II PhD2
Jeffrey Parsons PhD3
Sheana Bull PhD4
Brian Mustanski PhD2
1 Center for Innovative Public Health Research, San
Clemente, California, USA
2 Impact Program, Northwestern University,
Chicago, Illinois, USA
3 Hunter College, City University of New York, New
York, NY, USA
4 Colorado School of Public Health, University of
Colorado Denver, Aurora, CA, USA
* Thank you for your interest in this presentation. Please note that analyses included herein
are preliminary. More recent, finalized analyses may be available by contacting CiPHR.
Acknowledgements
The project described is supported by Award Number R01
MH096660 from the National Institute of Mental Health. The
content is solely the responsibility of the authors and does not
necessarily represent the official views of the National Institute of
Mental Health.
We would like to thank the entire G2G Team from Center for
Innovative Public Health Research and Northwestern University.
We also thank the participants for their time and willingness to
participate in this study.
Introduction: Sexual minority teen men bear
a disproportionate HIV burden
 Adolescent gay, bisexual, and queer men (AGBM) bear a
disproportionate HIV incidence burden, accounting for
72% of new HIV infections among young people
 Gay, bisexual and other sexual minority young men are
more likely than other adolescents to have not used a
condom at last intercourse.
 Few validated prevention programs are available for
sexual minority youth and none exist for teens 16 years of
age and younger.
(Centers for Disease Control and Prevention, 2014; Mustanski, 2011; Centers for Disease Control and Prevention, 2013;
Everett, 2014)
Introduction: Text messaging is a promising
intervention delivery method
 Adolescent teens send and receive an average of 30 text
messages per day, and it is the primary mode of
communication between peers, and is preferred over other
communication modes.
 Cell phone ownership is high across racial and ethnic
groups and income levels.
 Recent reviews suggest optimism
for mHealth interventions.
(Lenhart, Ling, Campbell, Purcell, 2010; Head,
Noar, Iannarino, Harrington, 2013; Catalani, Philbrick, Fraser,
Mechael, Israelski, 2013)
Image from: http://www.magicsoftware.com/media/2012-year-text-messaging-
died
Guy2Guy Eligibility criteria
 14-18 years of age
 Cisgender (male sex
assigned at birth and
male gender identity)
 Self-identify as: gay,
bisexual, and/or queer
 Owns cell phone
 Enrolled in unlimited text messaging plan
 Has texted for at least 6 months
 Plans to have cell phone number for at least 6 months
Image from: http://newsfeed.time.com/2011/05/08/fox-affiliate-is-glee-gay-teen-propaganda/
Guy2Guy: Program description
 Text-messaging-based healthy sexuality and HIV-prevention
program specifically for gay, bisexual, and queer teen guys
 Six-module program based upon the Information-Motivation-
Behavior Model of HIV Preventive Behavior
 Randomized controlled trial (n=302)
 We balanced the sample on sexual identity and sexual
experience.
 Recruitment targets included: age (i.e., 40% were 14-15 years
of age), race, ethnicity, and urbanicity
 Intervention content tailored on sexual experience. Features
included a Text Buddy and G2Genie
 Control group was blinded and attention matched
Example intervention group messages
1
A guy asked me: “I’ve been with my partner for a while. We’re committed and don't want to use condoms
anymore. I know we're supposed to use ‘em. What do we do?”
2
By far, the healthiest thing to do is to keep using condoms. Many couples agree to keep using condoms for
the first few years of their relationship.
3
If you want to know the steps to healthfully deciding when to stop using condoms in a relationship, text
"g2genie safe decisions". (hint: testing is key)
4
We have sex for lots of reasons: It feels good. It can be a very personal way of showing your partner you
care about them. And, sometimes it's a way to fit in.
5
Sometimes guys have sex for emotional relief; curiosity; *hormones* (especially when we're teens); and
sometimes, for the fun or thrill of it.
6
It can feel like adults are constantly telling you not to have sex. I’ve heard of guys having sex to rebel
against what they are being told not to do.
7
Guys have also told me that they sometimes have sex because they're lonely. They think that if they make
someone else feel good, they might not feel as alone.
8
Sometimes guys tell me that they have sex because they feel the need to hurry things or to make their
partner happy. Sometimes, too, guys are forced into sex.
9
Sex can complicate things. There can be miscommunication during sex, and sometimes you feel awkward
around each other afterwards.
10
Some guys say that it wasn't as good as they thought it'd be. And once you have sex, you might worry
about HIV / other STDs that you didn't worry about before.
11
All in all, there are good and bad things when it comes to having sex as a teen. Text your buddy about
how you can increase the good and reduce the bad things.
Example control group messages
1
Today is going to be a good day! Be proud of your body. No matter how
tall you are or how much you weigh: It’s your body. Love it!
2
Be real about things you can change. Accept yourself for who you are –
for both your strengths and weaknesses (and trust me: we all have
weaknesses).
3
For things you don't like about yourself, think about how they make you
*you* and unique. Maybe you are shy. This probably also helps you be a
better listener!
4
Now you try it: think about one thing you don't like, and then think about
some advantage that it might actually give you.
5
Think of reasons why you love yourself. What qualities do you have that
other people enjoy about you? I know you can come up with at least 3
things!
6
Maybe you’re a good listener? Funny? Kind-hearted? Perhaps you have a
unique talent? A nice smile? Kind eyes?
Screening and enrollment
Recruitment spanned 4.5 months: June – October, 2014:
1,522 screeners were received 
1,111 screeners appeared eligible (73%) 
600 youth were contacted (54%) 
494 youth responded (82%) 
345 youth spoke with study staff on the phone (70%) 
323 (94%) were eligible or the bin had not yet been
filled 
302 (93%) completed the survey and
were randomized
Picture from: http://www.hercampus.com/love/everything-you-need-know-
about-condoms-were-scared-ask
Participant demographics (n=302)
Personal characteristics Control
(n=152)
Intervention
(n=150)
P-
value
Demographic characteristics
Age (Range: 14-16) 16.3 (1.4) 16.0 (1.3) .07
Non-white race 34.2% (52) 30.7% (46) .51
Hispanic ethnicity 23.7% (36) 20.7% (31) .53
Sexual identity .74
Gay 69.1% (105) 76.0% (114) .18
Bisexual 39.5% (60) 36.7% (55) .62
Queer 7.9% (12) 8.7% (13) .81
Sexual experience
Vaginal sex 14.5% (22) 11.3% (17) .42
Receptive anal sex 36.8% (56) 38.0% (57) .84
Insertive anal sex 36.2% (18) 31.3% (47) .37
Program acceptability
93% 92%
75%
96% 95%
80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Liked the program Learned things in G2G
that will help them make
decisions that will keep
them safer from HIV
and other STDs
Likely to recommend the
proram to other guys
your age
Intervention
Control
Program content
94%
78%
22%
10%
93%
85%
7%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Text messages
were easy to
understand
Talked about
things that my
friends and I
experience in our
lives
Talked too much
about condoms***
Talked too much
about HIV and
other STIs
Intervention
Control
*** p<.001
Messaging protocol
21%
5%
10%
14%
2%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sent too many text
messages
Disrupted my schedule Stopped reading
messages by the end of
the program
Intervention
Control
Intervention group components
Intervention program components were also
well-received:
70% of intervention participants agreed or
strongly agreed that they liked G2Genie and
60% agreed or strongly agreed they liked
having a Text Buddy.
Image from: http://news.health.com/2015/08/26/only-
1-in-5-gay-teen-boys-get-hiv-test/
Conclusions
1. Program acceptability data suggests that an HIV
prevention program delivered via text messaging, a mode
widely endorsed by youth, is engaging and can give
youth the confidence to engage in HIV preventive
behaviors.
2. The attention-matched control group, which appears to
have been successfully blinded, also appears to be well
received.
3. Future programs may consider combining healthy
sexuality with other important youth health topics,
including self-esteem and bullying.
Thank you!
For more information, please contact:
Michele Ybarra
michele@innovativepublichealth.org
Image from: http://www.nyacyouth.org/finding-yourself-as-a-gay-teen-comes-first

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Program acceptability of a text-messaging based HIV prevention program for gay, bisexual, and queer adolescent males

  • 1. 2015 National HIV Prevention Conference Atlanta, GA; December 8, 2015 Program acceptability of a text-messaged based HIV prevention program for gay, bisexual, and queer adolescent males Michele L. Ybarra MPH PhD1 Tonya L. Prescott BA1 Gregory L. Phillips II PhD2 Jeffrey Parsons PhD3 Sheana Bull PhD4 Brian Mustanski PhD2 1 Center for Innovative Public Health Research, San Clemente, California, USA 2 Impact Program, Northwestern University, Chicago, Illinois, USA 3 Hunter College, City University of New York, New York, NY, USA 4 Colorado School of Public Health, University of Colorado Denver, Aurora, CA, USA * Thank you for your interest in this presentation. Please note that analyses included herein are preliminary. More recent, finalized analyses may be available by contacting CiPHR.
  • 2. Acknowledgements The project described is supported by Award Number R01 MH096660 from the National Institute of Mental Health. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institute of Mental Health. We would like to thank the entire G2G Team from Center for Innovative Public Health Research and Northwestern University. We also thank the participants for their time and willingness to participate in this study.
  • 3. Introduction: Sexual minority teen men bear a disproportionate HIV burden  Adolescent gay, bisexual, and queer men (AGBM) bear a disproportionate HIV incidence burden, accounting for 72% of new HIV infections among young people  Gay, bisexual and other sexual minority young men are more likely than other adolescents to have not used a condom at last intercourse.  Few validated prevention programs are available for sexual minority youth and none exist for teens 16 years of age and younger. (Centers for Disease Control and Prevention, 2014; Mustanski, 2011; Centers for Disease Control and Prevention, 2013; Everett, 2014)
  • 4. Introduction: Text messaging is a promising intervention delivery method  Adolescent teens send and receive an average of 30 text messages per day, and it is the primary mode of communication between peers, and is preferred over other communication modes.  Cell phone ownership is high across racial and ethnic groups and income levels.  Recent reviews suggest optimism for mHealth interventions. (Lenhart, Ling, Campbell, Purcell, 2010; Head, Noar, Iannarino, Harrington, 2013; Catalani, Philbrick, Fraser, Mechael, Israelski, 2013) Image from: http://www.magicsoftware.com/media/2012-year-text-messaging- died
  • 5. Guy2Guy Eligibility criteria  14-18 years of age  Cisgender (male sex assigned at birth and male gender identity)  Self-identify as: gay, bisexual, and/or queer  Owns cell phone  Enrolled in unlimited text messaging plan  Has texted for at least 6 months  Plans to have cell phone number for at least 6 months Image from: http://newsfeed.time.com/2011/05/08/fox-affiliate-is-glee-gay-teen-propaganda/
  • 6. Guy2Guy: Program description  Text-messaging-based healthy sexuality and HIV-prevention program specifically for gay, bisexual, and queer teen guys  Six-module program based upon the Information-Motivation- Behavior Model of HIV Preventive Behavior  Randomized controlled trial (n=302)  We balanced the sample on sexual identity and sexual experience.  Recruitment targets included: age (i.e., 40% were 14-15 years of age), race, ethnicity, and urbanicity  Intervention content tailored on sexual experience. Features included a Text Buddy and G2Genie  Control group was blinded and attention matched
  • 7. Example intervention group messages 1 A guy asked me: “I’ve been with my partner for a while. We’re committed and don't want to use condoms anymore. I know we're supposed to use ‘em. What do we do?” 2 By far, the healthiest thing to do is to keep using condoms. Many couples agree to keep using condoms for the first few years of their relationship. 3 If you want to know the steps to healthfully deciding when to stop using condoms in a relationship, text "g2genie safe decisions". (hint: testing is key) 4 We have sex for lots of reasons: It feels good. It can be a very personal way of showing your partner you care about them. And, sometimes it's a way to fit in. 5 Sometimes guys have sex for emotional relief; curiosity; *hormones* (especially when we're teens); and sometimes, for the fun or thrill of it. 6 It can feel like adults are constantly telling you not to have sex. I’ve heard of guys having sex to rebel against what they are being told not to do. 7 Guys have also told me that they sometimes have sex because they're lonely. They think that if they make someone else feel good, they might not feel as alone. 8 Sometimes guys tell me that they have sex because they feel the need to hurry things or to make their partner happy. Sometimes, too, guys are forced into sex. 9 Sex can complicate things. There can be miscommunication during sex, and sometimes you feel awkward around each other afterwards. 10 Some guys say that it wasn't as good as they thought it'd be. And once you have sex, you might worry about HIV / other STDs that you didn't worry about before. 11 All in all, there are good and bad things when it comes to having sex as a teen. Text your buddy about how you can increase the good and reduce the bad things.
  • 8. Example control group messages 1 Today is going to be a good day! Be proud of your body. No matter how tall you are or how much you weigh: It’s your body. Love it! 2 Be real about things you can change. Accept yourself for who you are – for both your strengths and weaknesses (and trust me: we all have weaknesses). 3 For things you don't like about yourself, think about how they make you *you* and unique. Maybe you are shy. This probably also helps you be a better listener! 4 Now you try it: think about one thing you don't like, and then think about some advantage that it might actually give you. 5 Think of reasons why you love yourself. What qualities do you have that other people enjoy about you? I know you can come up with at least 3 things! 6 Maybe you’re a good listener? Funny? Kind-hearted? Perhaps you have a unique talent? A nice smile? Kind eyes?
  • 9. Screening and enrollment Recruitment spanned 4.5 months: June – October, 2014: 1,522 screeners were received  1,111 screeners appeared eligible (73%)  600 youth were contacted (54%)  494 youth responded (82%)  345 youth spoke with study staff on the phone (70%)  323 (94%) were eligible or the bin had not yet been filled  302 (93%) completed the survey and were randomized Picture from: http://www.hercampus.com/love/everything-you-need-know- about-condoms-were-scared-ask
  • 10. Participant demographics (n=302) Personal characteristics Control (n=152) Intervention (n=150) P- value Demographic characteristics Age (Range: 14-16) 16.3 (1.4) 16.0 (1.3) .07 Non-white race 34.2% (52) 30.7% (46) .51 Hispanic ethnicity 23.7% (36) 20.7% (31) .53 Sexual identity .74 Gay 69.1% (105) 76.0% (114) .18 Bisexual 39.5% (60) 36.7% (55) .62 Queer 7.9% (12) 8.7% (13) .81 Sexual experience Vaginal sex 14.5% (22) 11.3% (17) .42 Receptive anal sex 36.8% (56) 38.0% (57) .84 Insertive anal sex 36.2% (18) 31.3% (47) .37
  • 11. Program acceptability 93% 92% 75% 96% 95% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Liked the program Learned things in G2G that will help them make decisions that will keep them safer from HIV and other STDs Likely to recommend the proram to other guys your age Intervention Control
  • 12. Program content 94% 78% 22% 10% 93% 85% 7% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Text messages were easy to understand Talked about things that my friends and I experience in our lives Talked too much about condoms*** Talked too much about HIV and other STIs Intervention Control *** p<.001
  • 13. Messaging protocol 21% 5% 10% 14% 2% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sent too many text messages Disrupted my schedule Stopped reading messages by the end of the program Intervention Control
  • 14. Intervention group components Intervention program components were also well-received: 70% of intervention participants agreed or strongly agreed that they liked G2Genie and 60% agreed or strongly agreed they liked having a Text Buddy. Image from: http://news.health.com/2015/08/26/only- 1-in-5-gay-teen-boys-get-hiv-test/
  • 15. Conclusions 1. Program acceptability data suggests that an HIV prevention program delivered via text messaging, a mode widely endorsed by youth, is engaging and can give youth the confidence to engage in HIV preventive behaviors. 2. The attention-matched control group, which appears to have been successfully blinded, also appears to be well received. 3. Future programs may consider combining healthy sexuality with other important youth health topics, including self-esteem and bullying.
  • 16. Thank you! For more information, please contact: Michele Ybarra michele@innovativepublichealth.org Image from: http://www.nyacyouth.org/finding-yourself-as-a-gay-teen-comes-first

Notas do Editor

  1. The control group received basic HIV prevention messages as well as “healthy lifestyle” messages (e.g., self-esteem)
  2. The control group received basic HIV prevention messages as well as “healthy lifestyle” messages (e.g., self-esteem)
  3. The sample was purposefully recruited to ensure diversity: in race (40% non-White), ethnicity (23% Hispanic), rural (22%) settings, age (40% 14-15 year olds), and sexual experience (50% never had anal or vaginal sex) RUN # SEXUAL EXPERIENCE BY TYPE OF SEX MEDIAN # OF CONDOMLESS SEX ACTS
  4. Two hundred and seventy-five (91.1%) participants (143 control and 132 intervention participants) provided acceptability data in the three-month follow-up survey.