Michelle Batten

Greater Chicago Area, Illinois United States

digital.strategy.innovation driven Marketing Leader - President, Chicago American Marketing Association

Advertising / Marketing / PR

Digital strategy matters – it is the master blueprint guiding a brand’s DNA. My journey as a marketer began unexpectedly with the dawn of the Web – transforming me into an early brand intrapreneur as I tapped into the power of digital media to connect and engage people on a massive scale. Ever since, I’ve been helping organizations identify and master new channels from the web, search and display media to mobile, social media and virtual worlds while maximizing their print, radio, television and other traditional marketing assets to deliver their ultimate brand story. I build digital DNA for brands – the more disruptive, the better. What’s inside my DNA? Customer Strategy on Steroids...