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Is Technology Driving Creativity? - SapientNitro
1.
Pink Ponies -
Video
2.
Is Technology driving
Creativity ?
3.
What is Creativity
?
4.
Absolut Machines
5.
Absolut Machines Video
6.
What is Creativity? “PRODUCTION
OF SOMETHING ORIGINAL AND USEFUL” THERE IS NEVER ONE RIGHT ANSWER TO BE CREATIVE REQUIRES DIVERGENT THINKING AND THEN CONVERGENT THINKING 6
7.
The “Vacuum” Method
8.
The “Your Way
or Mine” Method
9.
The “We will
do it my way” Method
10.
We might end
up with this
11.
Or something functional Or
here … It’s functional
12.
But so it
this …
13.
Tesco South Korea
Case Study
14.
Is there an
“Ideal” Method ?
15.
And Technology ?
16.
“Please Come Again”
“Good Morning” Brand Experience used to be like this …
17.
… and the
ATM changed everything
18.
TECHNOLOGY CHANGES OUR
lives BECAUSE TECHNOLOGY IMPACTS us as people.
19.
WE DON’T LIVE
WITH TECHNOLOGY, WE live IN IT.
20.
DIGITAL IS NO
LONGER JUST A WORD. IT’S A WORLD.
21.
IT’S WHERE WE
LEARN, “LIKE”, LOVE AND LIVE.
22.
AND CONSUME.
23.
AND PRODUCE.
24.
Jetta – User
Video
25.
From CONTROL to
SPONSOR
26.
Sneakerpedia – SapientNitro
Case study
27.
From SALES to
VALUE
28.
Skittles – Case
Study
29.
From INTERRUPT to
EXPERIENCE
30.
Welcome to the
NEW REALITY 30
31.
THE ONLY THING
THAT STANDS BETWEEN ALL THAT WE ARE AND ALL THAT WE CAN BE IS AN IDEA.
32.
DA VINCI, NEWTON,
DARWIN, EDISON, FORD, , JOBS, ZUCKERBERG.
33.
DA VINCI, NEWTON,
DARWIN, EDISON, FORD, EINSTEIN, JOBS, ZUCKERBERG. THEY BUILT THEIR IDEAS.