How Smartphones are changing Indian Consumers

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Emerging themes of smartphone usage in India Indians are spending a significant amount of time on their smartphones and it is not just for communication Smartphones are “always on” and used throughout the day Google is off to a fast start in dominating the user experience

Emerging themes of smartphone usage in India Social media is a focal point of smartphone usage Apps and internet usage is quickly moving beyond search and email

1) Indians are spending a significant amount of time on their smartphones and it is not just for communication Share of active phone time (minutes per day) 186 136

2) Smartphones are “always on” and used throughout the day Active time (Mins per day) 07:00 - 10:00 10:00 - 13:00 13:00 - 16:00 16:00 - 19:00 19:00 - 22:00 22:00 - 07:00 Total Time (mins/day)

3) Google is off to a fast start in dominating the user experience Chat GPS / Maps Social Networking Webmail App Store Apps Video 58% 56% 43% 33% 33% 28% Reach (%) Top Apps in each Genre

4) Social media is a focal point of smartphone usage Reach of Social Networking Apps (%) ,[object Object]

On Android phones, it is over 230 minutes a month105 sessions in a month for active users

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How Smartphones are changing Indian Consumers

1. Smartphone Insights

2. Emerging themes of smartphone usage in India Indians are spending a significant amount of time on their smartphones and it is not just for communication Smartphones are “always on” and used throughout the day Google is off to a fast start in dominating the user experience

3. Emerging themes of smartphone usage in India Social media is a focal point of smartphone usage Apps and internet usage is quickly moving beyond search and email

4. 1) Indians are spending a significant amount of time on their smartphones and it is not just for communication Share of active phone time (minutes per day) 186 136

5. 2) Smartphones are “always on” and used throughout the day Active time (Mins per day) 07:00 - 10:00 10:00 - 13:00 13:00 - 16:00 16:00 - 19:00 19:00 - 22:00 22:00 - 07:00 Total Time (mins/day)

6. 3) Google is off to a fast start in dominating the user experience Chat GPS / Maps Social Networking Webmail App Store Apps Video 58% 56% 43% 33% 33% 28% Reach (%) Top Apps in each Genre

7.

8. On Android phones, it is over 230 minutes a month105 sessions in a month for active users

9. 5) Apps and internet usage is quickly moving beyond search and email Combined reach of data apps and web genres (%)

Notas do Editor

Add total row in the bottom of the table.