Paulo Lopes Escudeiro over nieuwe TikTok-gewoontes @ Cross Media Café - Nieuwe rol voor het publiek
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Paulo Lopes Escudeiro, Director Brand Strategy (TikTok) bij Creator Network International BV over nieuwe gewoontes van TikTok gebruikers en hoe mediamakers en brands daarmee omgaan. Datum: dinsdag 19 mei 2020 Event: Cross Media Café - Nieuwe rol voor het publiek
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Paulo Lopes Escudeiro over nieuwe TikTok-gewoontes @ Cross Media Café - Nieuwe rol voor het publiek
- 2. Intro Creator Network 2 Started in 2016 (with Musical.ly) Delivered more than 300 + campaigns (Native and Ads) Active in more than 20 countries All in one (talent management, media agency, creative agency, publisher) TikTok and Twitch focused Network of 1.000 + Influencers worldwide Based in the Netherlands
- 4. 1.7 Billion USERS WORLDWIDE 750M GLOBAL MONTHLY ACTIVE USERS 155 155 COUNTRIES AND REGIONS ACROSS ASIA, AMERICA AND EUROPE 600M GLOBAL DAILY ACTIVE USERS Audience 13 - 15 - 30% 16 - 24 - 50% OTHER - 20% Gender GIRLS 56% BOYS 44% 65 Mins MINS SPENT ON THE APP PER DAY 13 Times TIMES A USER OPENS THE APP PER DAY TikTok Numbers Worldwide 4
- 5. TikTok Numbers Netherlands 3.5 Million MONTHLY ACTIVE USERS 12.3 Billion MONTHLY VIDEO VIEWS 25.4 Million MONTHLY VIDEO CREATIONS 60 Mins MINS SPENT ON THE APP PER DAY 12 Times TIMES A USER OPENS THE APP PER DAY TikTok Numbers Belgium 2.2 Million MONTHLY ACTIVE USERS 8.7 Billion MONTHLY VIDEO VIEWS 15.1 Million MONTHLY VIDEO CREATIONS 62 Mins MINS SPENT ON THE APP PER DAY 12 Times TIMES A USER OPENS THE APP PER DAY 5
- 6. TikTok Age Netherlands and Belgium 6
- 7. 7
- 8. 8 Inappropriate Content Category Nudity or sexual activity, Child safety violation, Harassment or cyberbullying, Discrimination or hate speech, Harmful or dangerous content, Intellectual property infringement and Impersonation, spam, or other misleading content. Brand Safety TikTok Community Guidelines & Policies Age Restriction TikTok is an app for users aged 13 and over, as per our Terms of Service. With a 12+ App Store rating which enables parents to block it from their child’s phone using device-based parental controls. We're users can also report underage accounts and a moderate team that provide support in ensuring user compliance with age restriction. Safety Controls Users can control from who they receive messages, or disable it al altogether. Users can manage who sees their video's. User can control who can comment on their content. Users can automatically block specific keywords. Users can easily report content or profiles - and unlike other platforms, it's not possible to send images on TikTok in comments or messages.
- 9. 1. Millennials and Gen Z 9 2. Fast and short videos work 3. The TikTok Ripple Effect
- 10. Content Video What's TikTok all about? Fast-pacing app Face recognition Testing and testing Hashtags Forbidden words 10 Hashtag Challenge Duet Video'sAR Filter
- 11. Video views TikTok Report Reach per country Reactions Chainreaction Likes Duets and Music 11 Shares Unique viewsAverage watch time
- 12. Thanks for your time! Any questions?