Marco van Houdt (Xite) @ CMC Linear Meets Digital

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De presentatie van Marco van Houdt (Xite) tijdens het Cross Media Café Linear meets digital op dinsdag 19 juni 2018, over personalised music television.

Tecnologia

Cross Media Café
Lineair meets Digital
Marco van Houdt | XITE Networks | 19-06-2018

Connected Televisie
43,5%
Gaming ConsoleSmart TV Set-top Box
*Kijkonderzoek - Infographic 2017
Multimedia device

XITE
Personalised Music Television
https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf

http://horizon.xite.com/index.html?aHR0cHM6Ly9hcGkueGl0ZS5jb20/aG9yaXpvbi1ubD8xNjExNjY3ODMyNTQ5
P2ZhbHNlPzQuNS41Mz9mYWxzZQ==
XITE PMT

Action based
10% van de tijd
Eerste minuut ad-free
Tenminste twee music videos tussen ads
Time based algorithm
Specificaties
Pre-roll - Instream - Max 30” - Big Screen - Settop Box - Non skippable
User Experience
Advertenties

Minder advertenties(10% ipv 20% p/uur)
Kortere advertenties (Max 20/30 sec)
Relevantere advertenties (Time based, per channel)
(Addressable advertising in de toekomst)
Frequentie cap advertenties
Interactieve omgeving
Benefits Connected TV
B2C
Keuze product; AVOD/SVOD

Adverteerder
Visibility (impressies getoond = gezien)
Broadcasters
Meer waarde ad inventory,
minder advertenties benodigd
Betere user experience  meer
sessies / langere sessietijden
Freq cap (geen wasted meer)
Performance (Uitkijkpercentage)
Benefits Connected TV
B2B
Nieuwe verdienmodellen
mogelijk (B2B + B2C) Premium omgeving ( Interactief, grote scherm)
Relevantie!

Challenges video industry
IAB Research
https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf

https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf
Nice read

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Marco van Houdt (Xite) @ CMC Linear Meets Digital

1. Cross Media Café Lineair meets Digital Marco van Houdt | XITE Networks | 19-06-2018

2. Advantage vs Benefit Connected TV

3. (R)Evolutie TV

4. Connected Televisie 43,5% Gaming ConsoleSmart TV Set-top Box *Kijkonderzoek - Infographic 2017 Multimedia device

5. XITE Personalised Music Television https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf

6. http://horizon.xite.com/index.html?aHR0cHM6Ly9hcGkueGl0ZS5jb20/aG9yaXpvbi1ubD8xNjExNjY3ODMyNTQ5 P2ZhbHNlPzQuNS41Mz9mYWxzZQ== XITE PMT

7. Lineair Landing Lineair <autostart> PMT

8. Action based 10% van de tijd Eerste minuut ad-free Tenminste twee music videos tussen ads Time based algorithm Specificaties Pre-roll - Instream - Max 30” - Big Screen - Settop Box - Non skippable User Experience Advertenties

9. Minder advertenties(10% ipv 20% p/uur) Kortere advertenties (Max 20/30 sec) Relevantere advertenties (Time based, per channel) (Addressable advertising in de toekomst) Frequentie cap advertenties Interactieve omgeving Benefits Connected TV B2C Keuze product; AVOD/SVOD

10. Adverteerder Visibility (impressies getoond = gezien) Broadcasters Meer waarde ad inventory, minder advertenties benodigd Betere user experience  meer sessies / langere sessietijden Freq cap (geen wasted meer) Performance (Uitkijkpercentage) Benefits Connected TV B2B Nieuwe verdienmodellen mogelijk (B2B + B2C) Premium omgeving ( Interactief, grote scherm) Relevantie!

11. Challenges video industry IAB Research https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf

12. https://www.iab.com/wp-content/uploads/2018/05/IAB-Video-Landscape-Report-May-2018_-4th-Edition_Final.pdf Nice read

13. We love music videos

Notas do Editor

Voorkant van TV nauwelijks veranderd: zwart-wit -> kleur, SD -> HD -> 4k - 8K Adverteren is nog altijd het zelfde gebleven = Douwe Egbers eerste Commercial 1976 is hetzelfde als 2018
Voorkant van TV nauwelijks veranderd: zwart-wit -> kleur, SD -> HD -> 4k - 8K Adverteren is nog altijd het zelfde gebleven = Douwe Egbers eerste Commercial 1976 is hetzelfde als 2018
Voorkant van TV nauwelijks veranderd: zwart-wit -> kleur, SD -> HD -> 4k - 8K Adverteren is nog altijd het zelfde gebleven = Douwe Egbers eerste Commercial 1976 is hetzelfde als 2018
Bij goede internetverbinding: Live demo: http://horizon.xite.com/index.html?aHR0cHM6Ly9hcGkueGl0ZS5jb20/aG9yaXpvbi1ubD8xNjExNjY3ODMyNTQ5P2ZhbHNlPzQuNS41Mz9mYWxzZQ==Bij geen internet: Demo filmpje(geen geluid) --> mondeling toelichten
Balance tussen Lineair & PMT
1. TV budget word verdeeld onder 4 TV saleshouses: NPO / RTL / SBS / Branddeli 2. Verschuiving TV/online video gaat niemand tegen houden 3. Budgetten verschuiving ook van TV -> Online. Positief omdat de currency CPM meer waarde heeft op TV. Negaties omdat 75% naar de Amerikaanse partijen gaat 4. Operators moeten de broadcasters ondersteunen, voordat iedereen - waarde toevoegen door data te delen - Platform te innoveren (settopboxen 5. De Nederlandse TV markt kan perfect inspelen op de negatieve trends die heersen bij online video momenteel

Marco van Houdt (Xite) @ CMC Linear Meets Digital

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Marco van Houdt (Xite) @ CMC Linear Meets Digital

Notas do Editor