MMS branded campaigns have seen 30% conversion rates resulting in significant lift to top line sales* Breaking News: Lenco Mobile and iLoop Mobile enter merger agreement creating one of the leading providers in the high growth mobile marketing industry. Join us on Tuesday November 15th to learn how this merger will benefit you and how mobile multi-media messaging (MMS) brings value to your marketing mix. *Source: BMW case study MobiAD News http://www.mobiadnews.com/?p=2809

1. Multimedia Messaging Service (MMS) Marketing
Confidential & Proprietary
This document contains proprietary and confidential information of iLoop Mobile, and may be used only in accordance with a written agreement between iLoop Mobile and the recipient.
No portion of this document may be reproduced, republished or distributed to any third party without the express written permission of iLoop Mobile.

2. About iLoop Mobile
• Industry leading technology and services make it
fast and easy to create, manage and analyze
mobile marketing campaigns and content delivery
initiatives worldwide
McDonalds: Enjoy one FREE
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1/6/10 Text HELP for help. Text
• Award winning iLoop Mobile Platform for creating STOP to cancel.
state-of-the-art SMS campaigns, mobile sites,
mobile coupons, CRM & LBS segmented
messaging, apps and other mobile marketing
initiatives
• Industry leader in mobile marketing strategy,
managed service campaign delivery and
professional services
• Campaign design that achieves mission critical
marketing objectives, answering the individual
needs of customers
• Customers include Fortune 500 brands, agencies,
media companies, and other tier-one companies

3. About Lenco Mobile
MMS SOLUTIONS & SERVICES
o Mobile Coupons & Promotions
o Mobile Billing, Statements & Payments
o Rich Media Delivery
• Programs for customer loyalty, retention and
satisfaction, and video/rich media delivery for
publishers and media companies
• Experience: delivered over 500+ million MMS
worldwide and launched thousands of
campaigns
• Unsurpassed technology, campaign creative,
marketing knowledge and list management to
achieve client and vertical specific marketing
and business goals
• Carrier grade infrastructure with device
detection for optimized performance
• Direct Tier 1 carrier connections for
deployment worldwide
• CRM segmented messaging & LBS
• Comprehensive QR and Microsoft Tag
integration for opt-in
• Analytics to measure campaign performance

4. Complete Provider for Integrated Mobile Marketing
MARKETING SERVICES
• Integrated Marketing Strategy
• Tactics and Best Practices
• Campaign Design
• Campaign Deployment
• Campaign Management Integrated Cross Channel
• Campaign Analytics Marketing Strategy Technology
TECHNOLOGY SOLUTIONS
• Scalable Solutions Worldwide
• SMS
• MMS
• Mobile Sites
• Apps
• Mobile Coupons & POS Redemption
Industry Leading
• Bar Codes & Microsoft Tags Services
• LBS
• CRM Segmented Messaging
• APIs for Outside Integration

5. Mobile Enabled Integrated Marketing
IN-STORE, OOH,
VENUE, ON-PACK
TV, RADIO
PRINT, CATLOGS,
DIRECT MAIL
MMS
SMS
MOBILE City Café Thanx for
joining, look for
weekly exclusive
offers via SMS and
MMS. Show this
message for free
coffee with breakfast
croissant Code 34rrt
SITES VIDEO APPS
ONLINE, EMAIL,
SOCIAL, SEARCH,
DISPLAY

6. What is MMS?
MMS is the next step in mobile messaging beyond
the 160 text characters of SMS.
What MMS has in common with SMS:
• Opt-in push messaging
• Single transaction pull messaging
• Instant, one click open (no surfing)
• CRM-based segmentation
• LBS relevance
The added value of MMS over SMS:
• More compelling messaging with rich media delivery:
video, audio, images, animations, documents
• Unlimited text included with rich media
• Integrated bar codes for incentive redemption/tracking
• QR code and Microsoft Tag access for instant, one-
click delivery

7. SMS/MMS: Integrated Mobile Marketing
SMS MMS Coupons
& Graphics
44264 City Café
PUSH SMS
Thanx for joining, look MMS Video &
ALERTS for weekly exclusive Rich Media
Citycafe offers via SMS and
MMS. Show this
message for free
coffee with breakfast Landing Page
croissant Code 34rrt & Sites
SMS + MMS Combined Native Apps
• SMS keyword/short code opt-in
• Deliver alert signup confirmation SMS with optional
coupon code in the SMS
• Subsequent alerts can be a mix of SMS messages
or MMS messages depending on balance of price
(SMS is cheaper), need for rich media/video (MMS)
or other tactical factors in choosing SMS or MMS
• Both SMS and MMS can link to mobile site or app
• Option: CRM-based segmentation
• Option: Location aware messaging

8. Direct MMS: Integrated Mobile Marketing
SMS MMS Coupons
& Graphics
MMS Only
44264
• SMS keyword/short code MMS Video &
opt-in for MMS alerts or Rich Media
Citycafe single interaction delivery of
MMS/site/app
• Single interaction mode: Landing Page
& Sites
SMS opt-in directly delivers
graphic, coupon, video, site,
or URL access to an app
PUSH MMS ALERTS OR SINGLE INTERACTION
Native Apps

9. MMS + 2D Bar Codes: Integrated Marketing
MMS Coupons
& Graphics
QR Codes &
Microsoft Tag MMS Video &
Rich Media
Scan bar code
with camera to Landing Page
deliver MMS,
site or app & Sites
Native Apps
SINGLE INTERACTION MMS/WEB/APP DELIVERY
ALERT OPT-IN VIA MOBILE WEB

10. Why MMS? Immediacy.
Because of its interactivity, MMS videos • vs email: on average
increase user interest and boost direct emails are read within 48
response rates as compared to text. It's also
the perfect way to showcase to your
hours—text messages are
customers that your business is on top of the read within 4 minutes
latest technologies. • vs postal mail: days vs
minutes for MMS
• vs radio & TV: weeks to
months of production and
scheduling vs hours or
minutes
• vs social media:
immediate but fleeting as
messaging slides through
twitter streams or across
pages—MMS messages
stay on the phone until
erased

11. Why MMS? Engagement.
Personalized MMS—Send unique, • vs email—300% increase
customized MMS messages to customers so in opens for sms vs email,
it has the most impact. Make each recipient
feel special!
between 60%-70% of email
messages are blocked by
corporate spam filters
• Performance—branded
campaigns have seen as
high as 50% CTR and 40%
lift in purchase intent
• ROI—1000%+ on a
branded campaign
Source: CTR Rebook campaign, Mogreet archive; Lift GMC campaign, Mobile Marketer Nov 2010;
ROI BMW campaign 3G Dating Agency blog, DMA 2010 Response Rate Trend Report

12. Why MMS? High Response Rate.
Interactive MMS—MMS creates a more • Ability to respond directly
interactive and emotional appeal on mobile from a message—click to
devices compared to SMS through elements
of sound, animation, images and video. MMS
call, click to web, direct
creates a state-of-the-art mobile experience POS redemption, direct
with powerful visual branding possibilities. product fulfillment, reply
MMS or reply SMS
• It takes 90 minutes for the
average person to respond
to an email. It takes 90
seconds for the average
person to respond to a text
message.
!"#$%&'()*+,-.#%/01

13. Why MMS? There’s More.
• Cost savings in call center,
postal, printing, cash
handling, marketing cost,
coupon redemption,
packaging, labor, staff,
digital fulfillment
• Interactive
• Two way communication
• Measurability
• Delivery 100%
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14. Integrated Marketing Campaigns
Traditional
• Email • In Store
& New Media
• MMS
Use new media to
enhance, empower, and
create leverage.
• Radio • Web • SMS
! Increase Conversion
• Print • Social • Mobile sites ! Direct consumer touch points in TV,
• TV • Outdoor • Applications Radio, Print, In Store

15. MMS Influence on Marketing Objectives
• Awareness & Perception
• Consideration • Purchase Intent
• Conversion • Loyalty
• Purchase
Loyalty Building
Valued Customers • Push out offers
• $$$ • Daily reminders
• Conversion • Geo-location (stores)
• Advocacy • Check ins
• Share with Community
Customer Management • Rewards
• Mobile Database
• Existing Database
Brand Engagement
• Mobile Site
• App
Lead Cultivation
• Media
• TV, Radio, Print, In-store, Email
• Short codes on Media to
opt-in subscribers

16. Multi-Channel Case Study: Vodacom
Vodacom Retention Program
“We have been able to grow our
Objective: upgrades figure 50% year on year and
we currently have a 33% hit rate on our
Customer retention and incentivize handset upgrades mobile advertising campaigns, which is
when eligible significantly higher than trends with other
mediums.
Strategy: I can confirm that we have seen a
significant increase in subscriber
Leverage the ease of mobile for campaign objectives with upgrades via these MMS programs.”
benefit of decreased call center traffic
Dee Nel
National Executive Head: Call Center
Tactics: Operations
Vodacom
• Mobile portal to view upgrade status/eligibility and
apply for upgrades
• Utilize multiple marketing channels to promote the
upgrades and the mobile portal including TV, print,
radio, MMS, SMS and mobile banner ads
• Each MMS that is delivered features a short code that
users can SMS to and receive a direct link to the
mobile site. Once activated, the link allows tracking of
the users who access the site and measurement of
exact interest.

17. Multi-Channel Case Study: Vodacom
Measuring Results
The initial MMS campaign created buzz around the giveaway, with more
information available on the mobile site once accessed.
!"#$%"&'()*'+$)*
Page
Shortcode MobiSite SMS Reciept to
Site Page Views
Per Upgrade Upgrade Action
Hits Views Requests
Requests Conversion
Person
VC
Upgrade 90,331 1,028,398 11 47,278 10,031 21% Trackable, measurable,
Campaign
can enhance traditional
campaigns
Users who received
Mobile programs need
!""#$%&'()*$$ upgrade options no defined goals and
action, 79%!
+',)*$'-.&$+',)*! parameters. These metrics
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21%!
are used to determine the
ROI and relative success
of the program.
The same upgrade procedure was followed with the Vodacom Business
base—high end users with a large contract spend and low uptake on
upgrades. Over a single month, the MMS with call-to-action to the mobile
site resulted in a 600% increase in uptake.
Full MMA Case Study:
http://mmaglobal.com/studies/vcupgrademobi-vodacom-
south-africas-mobile-upgrade-portal-multimedia-solutions

18. Vodacom MMS Video
VC Upgrade – MMS Example

19. MMS Demos: Customer Acquisition
TMZ & XBOX: Incentive
Ian Poulter: Endorsement Sprite: Viral, Referrals
Acquisition

20. Acquisition Demo Using Incentive
To try demo: Text DEMOxBox to 53626
1. Co-Branded
Intro Image
Incentive
Sign up for TMZ and
get the xBox offer 2. Sponsor
Mention
Brand sponsorship
within engaging news or
entertainment content 3. Video
with incentive offers News Content
valued by viewers
4. Co-Branded
final image
Not a live campaign, demo purposes only

21. Acquisition Demo Using Incentive
To try demo: Scan Microsoft Tag
Incentive
Profile capture with
incentive and rich
media pitch
Tag can be displayed in
any traditional media
channel, sending user to
view promotional video
and apply to become
new customer with
bonus incentive
Not a live campaign, demo purposes only

22. Acquisition Demo Using Product Information
To try Demo: Text DemoIAN to 53626
1. Branded
Intro Image
2. Theme
Information Intro
Celebrity endorsement
of product
Acquire new customers with 3. Endorsement
celebrity endorsement, and
drive traffic to brand
destinations for messaging
opt-in and preference/profile
capture
4. Motto
5. For more
Not a live campaign, demo purposes only

23. Acquisition Demo Using Referral
To try demo: Text ViralCall to 53626
1. Intro Image
Referral and Viral
Send a message
to your friends
2. Video
Integrate mobile sites
and other mobile
interactivity for cross
channel marketing with
MMS. 3. “Call”
Increase awareness
and engage new
registered or opt-in
users to build your 4. Call to action
customer database.
Not a live campaign, demo purposes only

24. MMS Demos: Customer Retention
Bing: Promotion
City Coffee: Rewards Starwood: Loyalty
Retention

25. Retention Demo Using Promotion
To try demo: Text DemoBING to 53626
Immediacy
Engagement Response
Not a live campaign, demo purposes only
4. New Promotion
Engage with your customers with MMS videos. Include immediate, actionable choices
like click to call, mobile site lead forms, or payment gateways for quick response.

26. Retention Demo Using Rewards
Microsoft TAG Demo
Snap the TAG to explore a Live Demo!
mobile incentive site Scan this Tag!
Rewards
Microsoft Tag opt-in
to coupon rewards
and more!
,-./01'
+-(2-34'5'
,-617'
Not a live campaign, demo purposes only

27. Barcoded Mobile Coupons
Not a live campaign, demo purposes only

28. Brand and Retail Promotions
Not a live campaign, demo purposes only

29. Retention Demo Using Loyalty
To try demo: Text Starpoints to 53626
1. Custom Intro
with loyalty points
Loyalty
Customer loyalty
statements
Extend post transaction
engagement with your
loyal customers
enhancing your brand 2. Video
awareness or
message.
3. Offer
Not a live campaign, demo purposes only

30. MMS Billing/Statements/Payment
• Delivers billing and statement information directly to mobile phones in MMS format
• Enables time sensitive, personalized, high volume delivery
• Delivery report option proving reception of statements by the consumer
• Personalized for each individual customer much like a paper letter
• Fully integrated with secure mobile sites with customer’s account information
• Reduce paper and postage needed to communicate with customers
• Ideal for financial services, health care and customer care applications

31. Thanks, we’d be glad to answer any questions and schedule a
demo of the our solutions and services.
Contact: sales@iloopmobile.com