Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second. "Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

1. Introduction
to
Growth Hacking

2. A growth hacker is a person whose true north isgrowth.
Everything they do isscrutinizedby itspotential impact on scalable
growth.
Sean Ellis
Growth advisor at Dropbox
Coined the term “growth hacking” in 2010
“

3. The Hotmail example

4. The Hotmail example

5. The Hotmail example

6. The Hotmail example
“PS: I love you, get your free email
at hotmail”

7. The Hotmail example

8. The Airbnb example
Brian Chesky, Joe Gebia, Nathan Blecharcyk
2007

9. The Airbnb example

10. The Airbnb example

11. The Airbnb example
Craigslist integration

12. The Airbnb example
Craigslist integration

13. The Airbnb example
Craigslist Bot

14. The Airbnb example

15. This is
Growth Hacking

17. Analytics Are
Key

20. AARRR
Quora
example

21. AARRR
Quora
example

22. AARRR
Quora
example

23. AARRR
Quora
example

24. AARRR
Quora
example

25. Know your metrics

26. Know your metrics
Tools
Traffic: Google Analytis
User behavior: Mixpanel, KISSmetrics
Attribution tracking: UTM tags, BranchMetrics

27. Know your metrics
One metric that matters
Facebook: 10 friends in 7 days
Twitter: following 30 people
Secret: 90% of users that engage in a
conversation come back within the week

28. how to improve this metric?
the growth process

29. The growth process
1. Define actionnable goals (based on data)
2. Implement analytics to track your goals.
3. Prioritize: Probability of Success, Impact & Ease (PIE)
4. Build it
5. Measure: Gauge success of new features.
6. Understand the results and do it again.

30. growth tactics

31. Growth tactics
Acquisition channels

32. Growth tactics
acquisition: Piggy backing

33. Growth tactics
acquisition: scarcity

34. Growth tactics
acquisition: scarcity

35. Growth tactics
acquisition: fake it ’til you make it
PayPal used bots that
bought from eBay
merchants and asked
to use PayPal.

36. Growth tactics
acquisition: fake it ’til you make it

37. Growth tactics
activation: AB Testing

38. Growth tactics
activation: AB Testing
Tools: Optimizely, Unbouce, Vanity (RoR)

39. Growth tactics
activation: onboarding

40. Growth tactics
activation: personalize onboarding
Tools: Branch Metrics, Yozio

41. don’t fill a leaking bucket
retention is king

42. Growth tactics
retention: personalized emails
Tools: Vero, Customer.io, Iterable

43. Growth tactics
retention: gamification
Foursquare

44. Growth tactics
retention: building a habit
Shopkick

45. Growth tactics
revenue: urgency and scarcity
booking.com

46. Growth tactics
referral: dropbox

47. Growth tactics
referral: lyft

48. growth hacking is a
mindset

50. Thank you!
http://growthbakery.com
amontcoudiol@gmail.com
@adrienm