Sports betting operators are moving to live betting on a massive scale (i.e. 70% of bets) but affiliates are yet to follow suit – why is this? Attend this session to find out how the leading sports operators see this sector developing in the next 12months, what opportunities are available to affiliates and how you can take advantage of what live betting has to offer. This session will cover: The growth and increasing importance of mobile apps and affiliate tracking. How operators and affiliates can work together to prosper from what looks to be an enduring trend. Current and future diversification of products and the opportunities these present e.g. new sports, white labelling

3. In-Running Betting

4. Live: What’s Changed? 10 – 30 – 50 – 70% - growing Explosive broadcast coverage Technology improvements

5. Live: Why has it Changed? Betting exchanges Trade pre-event AND take new positions in running Bookies compete now Tons of trading tools

6. Live: How to Convert Players? Promote sign-up bonuses Distinguishing Live offerings Product information Odds comparison

7. Live: Odds Comparison Less price sensitivity vs. more convenience Robust real time feeds Reliability

8. Live: Mobile Apps & Affiliate Tracking Live outings vs. Play by play At game / public arena Tracking on 3G phones