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Why design thinking matters in digital business strategy

Design thinking is not a new concept, yet it is currently revolutionising the way we work and operate a business. Some of the biggest design-led companies including Coca Cola, Apple, IBM, and Proctor & Gamble adopt this strategy company-wide and successfully outperforming other companies listed on the S&P 500 over the past ten years by an incredible 219%.

https://ifactory.com.au/news/why-design-thinking-matters-digital-business-strategy

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Why design thinking matters in digital business strategy

  1. 1. Why design thinking matters in digital business strategy
  2. 2. Design thinking definition in a nutshell The design thinking process is used to creatively solve problems. Rather than relying on historical data or making risky bets, design thinking is a human-centered approach to innovation. It taps into elements such as empathy and experimentation to arrive at inventive solutions, integrating the needs of people, the opportunities of technology and the requirements necessary for business success.
  3. 3. Design thinking process as a company-wide strategy Any professional can employ design thinking in business to achieve extraordinary results. This is because, at its core, design thinking is effective strategy development and organisational change. Many people make the mistake of thinking design is about “what it looks like”, however, the fundamentals of user experience is made up of three components: How it looks, how it feels and how it works.
  4. 4. The fundamentals of design thinking: A nonlinear process Design thinking needn’t be a solitary task. The process is iterative, flexible and should be focused on collaboration between professionals, business owners, marketing managers, and the users (whether they are using a website, product or service). Emphasis your efforts on bringing the ideas to life based on how real people think, feel and behave.
  5. 5. 1Empathise – deeply understanding the human needs involved. EMPATHISE 5. 4.3. 2.1. DEFINE IDEATION PROTOTYPE TESTEMPATHISE LEARN ABOUT USERS THROUGH TESTING EMPATHISE TO HELP DEFINE THE PROBLEM TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPES TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THAT REDEFINE THE PROBLEM
  6. 6. 2Define – with empathy on your side, it’s time to redefine or reframe the problem in human-centric ways. DEFINE 5. 4.3. 2.1. DEFINE IDEATION PROTOTYPE TESTEMPATHISE LEARN ABOUT USERS THROUGH TESTING EMPATHISE TO HELP DEFINE THE PROBLEM TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPES TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THAT REDEFINE THE PROBLEM
  7. 7. 3IDEATION Ideation – Create as many ideas as you and your team can in ideation sessions. 5. 4.3. 2.1. DEFINE IDEATION PROTOTYPE TESTEMPATHISE LEARN ABOUT USERS THROUGH TESTING EMPATHISE TO HELP DEFINE THE PROBLEM TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPES TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THAT REDEFINE THE PROBLEM
  8. 8. 4PROTOTYPE Prototype – roll out scaled down versions of the product or new feature. 5. 4.3. 2.1. DEFINE IDEATION PROTOTYPE TESTEMPATHISE LEARN ABOUT USERS THROUGH TESTING EMPATHISE TO HELP DEFINE THE PROBLEM TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPES TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THAT REDEFINE THE PROBLEM
  9. 9. 5Test – rigorously test the completed product or feature and make alterations and refinements as necessary. TEST 5. 4.3. 2.1. DEFINE IDEATION PROTOTYPE TESTEMPATHISE LEARN ABOUT USERS THROUGH TESTING EMPATHISE TO HELP DEFINE THE PROBLEM TESTS CREATE NEW IDEAS FOR THE PROJECT LEARN FROM PROTOTYPES TO SPARK NEW IDEAS TESTS REVEAL INSIGHTS THAT REDEFINE THE PROBLEM
  10. 10. Digital Strategy Digital Marketing Website Design Application Development Website Support +61 7 3844 0577 | info@ifactory.com.au | ifactory.com.au

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  • JorickvanGorp

    Sep. 25, 2018
  • siddseth

    Jan. 22, 2020

Design thinking is not a new concept, yet it is currently revolutionising the way we work and operate a business. Some of the biggest design-led companies including Coca Cola, Apple, IBM, and Proctor & Gamble adopt this strategy company-wide and successfully outperforming other companies listed on the S&P 500 over the past ten years by an incredible 219%. https://ifactory.com.au/news/why-design-thinking-matters-digital-business-strategy

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