Design thinking is not a new concept, yet it is currently revolutionising the way we work and operate a business. Some of the biggest design-led companies including Coca Cola, Apple, IBM, and Proctor & Gamble adopt this strategy company-wide and successfully outperforming other companies listed on the S&P 500 over the past ten years by an incredible 219%. https://ifactory.com.au/news/why-design-thinking-matters-digital-business-strategy

1. Why design thinking matters
in digital business strategy

2. Design thinking
definition in a nutshell
The design thinking process is used to creatively solve problems.
Rather than relying on historical data or making risky bets, design
thinking is a human-centered approach to innovation. It taps into
elements such as empathy and experimentation to arrive at
inventive solutions, integrating the needs of people, the
opportunities of technology and the requirements necessary for
business success.

3. Design thinking process as
a company-wide strategy
Any professional can employ design thinking in business to achieve
extraordinary results. This is because, at its core, design thinking is
effective strategy development and organisational change.
Many people make the mistake of thinking design is about “what it looks
like”, however, the fundamentals of user experience is made up of three
components: How it looks, how it feels and how it works.

4. The fundamentals of design
thinking: A nonlinear process
Design thinking needn’t be a solitary task. The process is iterative, flexible
and should be focused on collaboration between professionals, business
owners, marketing managers, and the users (whether they are using a
website, product or service). Emphasis your efforts on bringing the ideas to
life based on how real people think, feel and behave.

5. 1Empathise – deeply
understanding the
human needs involved.
EMPATHISE
5.
4.3.
2.1. DEFINE
IDEATION PROTOTYPE
TESTEMPATHISE
LEARN ABOUT USERS THROUGH TESTING
EMPATHISE TO HELP
DEFINE THE PROBLEM
TESTS CREATE NEW
IDEAS FOR THE PROJECT
LEARN FROM PROTOTYPES
TO SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THAT
REDEFINE THE PROBLEM

6. 2Define – with empathy on
your side, it’s time to redefine
or reframe the problem in
human-centric ways.
DEFINE
5.
4.3.
2.1. DEFINE
IDEATION PROTOTYPE
TESTEMPATHISE
LEARN ABOUT USERS THROUGH TESTING
EMPATHISE TO HELP
DEFINE THE PROBLEM
TESTS CREATE NEW
IDEAS FOR THE PROJECT
LEARN FROM PROTOTYPES
TO SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THAT
REDEFINE THE PROBLEM

7. 3IDEATION
Ideation – Create as many
ideas as you and your team
can in ideation sessions.
5.
4.3.
2.1. DEFINE
IDEATION PROTOTYPE
TESTEMPATHISE
LEARN ABOUT USERS THROUGH TESTING
EMPATHISE TO HELP
DEFINE THE PROBLEM
TESTS CREATE NEW
IDEAS FOR THE PROJECT
LEARN FROM PROTOTYPES
TO SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THAT
REDEFINE THE PROBLEM

8. 4PROTOTYPE
Prototype – roll out
scaled down versions of
the product or new feature.
5.
4.3.
2.1. DEFINE
IDEATION PROTOTYPE
TESTEMPATHISE
LEARN ABOUT USERS THROUGH TESTING
EMPATHISE TO HELP
DEFINE THE PROBLEM
TESTS CREATE NEW
IDEAS FOR THE PROJECT
LEARN FROM PROTOTYPES
TO SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THAT
REDEFINE THE PROBLEM

9. 5Test – rigorously test the
completed product or feature
and make alterations and
refinements as necessary.
TEST
5.
4.3.
2.1. DEFINE
IDEATION PROTOTYPE
TESTEMPATHISE
LEARN ABOUT USERS THROUGH TESTING
EMPATHISE TO HELP
DEFINE THE PROBLEM
TESTS CREATE NEW
IDEAS FOR THE PROJECT
LEARN FROM PROTOTYPES
TO SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THAT
REDEFINE THE PROBLEM

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