Do you work at a creative digital agency or as part of an in-house creative team? Chance are, you’re overworked. More work, less time – it's taking a toll on creative output and the quality of creative web design ideas. This was the conclusion from a recent In House Creative Management Report released by InSource. The survey queried 400 in-house creatives - including general marketers, web designers, copywriters and project managers – and found that the rapidity in which creatives are expected to produce content and the volume of demand for their work were the top concerns raised by respondents. https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever

1. CREATIVES
7HRSOF ADMINISTRATION
TASKS PER WEEK
2010
MORE CONTENT
2014
2018
10X
85%
55% 45%
CREATIVES
DEMAND
71%
34%
85%
400INHOUSE CREATIVES
WHAT’S GOING ON
WITH CREATIVES?
ADMIN SCHMADMIN
IT'S TIME TO INVEST
MORE IN CREATIVES
Do you work at a creative digital agency or as part of an
in-house creative team? Chances are, you’re overworked.
More work, less time – it's taking a toll on creative output
and the quality of creative web design ideas.
This was the conclusion from a recent In House Creative
Management Report released by InSource.
The survey queried 400 in-house creatives - including general
marketers, web designers, copywriters and project managers
– and found that the rapidity in which creatives are expected to
produce content and the volume of demand for their work
were the top concerns raised by respondents.
It’s no surprise, given the latest news that creatives are producing more content than
ever. An IDC study found that 71% of creatives are producing 10x more content than
they did in 2010 and that 85% of it is driven by the demand for content that’s
personalised and provides a consistent cross-device experience.
A few of the iFactory web design team, who came
through the ranks pre-digital explosion (we’re not
that old, trust us) say that pre-digital importance,
companies could get away with a single ad campaign
spread over a few limited mediums – billboards,
magazines, TV and radio.
Today, the options are limitless, with companies able to
produce individualised content for mobile, social media,
website landing pages and ads, print media, physical
retail and even shockvertising in water fountains –
remember the Dexter tv show guerrilla marketing
campaign that disgusted people into interest.
Sure, we’ve automated many of the
mundane administration tasks endemic
to creative work, but not enough to avoid
it all together. 34% of creatives said they
spend 7+ hours a week on administration
tasks, such as chasing briefs, waiting for
project approval, getting looped in on
irrelevant email chains and invoicing.
A change we’ve seen to the creative workload over the
past ten years is creatives being seen as a strategic
contributor. This can be challenging for many creatives
who have a stake in the broader business goals,
further adding to the workload if proper resources
aren’t offered by the company.
InSource believes companies need to invest more in
their creatives to further their professional
development and diversify their skillset beyond being
simply creative. The trick is, InSource director Andy
Brenits says, is to “show the business how resources
are allocated and what the business will or will not get
with or without additional help.”
33 Murray Street Bowen Hills
Brisbane QLD Australia 4006
Phone: +61 7 3844 0577
info@ifactory.com.au
www.ifactory.com.au
As one of Brisbane's leading full service digital and creative
agencies, iFactory will help you achieve a digital solution that
blends the needs of your business with that of your target
audience. Our eclectic mix of digital designers, web developers and
digital marketing specialists come together for one purpose – to
provide intelligent digital solutions based on your business needs.
https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever
JUNE 2018 OVERWORKED CREATIVES ARE PRODUCING MORE CONTENT THAN EVER BEFORE
OVERWORKED
CREATIVES
ARE
PRODUCING
MORE
CONTENT
THAN EVER
BEFORE