Do you work at a creative digital agency or as part of an in-house creative team? Chance are, you’re overworked. More work, less time – it's taking a toll on creative output and the quality of creative web design ideas. This was the conclusion from a recent In House Creative Management Report released by InSource. The survey queried 400 in-house creatives - including general marketers, web designers, copywriters and project managers – and found that the rapidity in which creatives are expected to produce content and the volume of demand for their work were the top concerns raised by respondents. https://ifactory.com.au/news/overworked-creatives-are-producing-more-content-ever

1. OVERWORKED
CREATIVES
ARE
PRODUCING
MORE
CONTENT
THAN EVER
BEFORE

2. Do you work at a creative digital agency or
as part of an in-house creative team?
Chances are, you’re overworked.
More work, less time – it's taking a toll on
creative output and the quality of creative
web design ideas.

3. 400INHOUSE CREATIVES
This was the conclusion from
a recent In House Creative
Management Report released
by InSource.
The survey queried 400 in-house creatives -
including general marketers, web designers,
copywriters and project managers – and found that
the rapidity in which creatives are expected to
produce content and the volume of demand for their
work were the top concerns raised by respondents.

4. WHAT’S GOING ON
WITH CREATIVES?

5. 2010
MORE CONTENT
2014
2018
10X
85%
55% 45%
CREATIVES
71%
DEMAND
85%
It’s no surprise, given the latest news that
creatives are producing more content
than ever. An IDC study found that 71% of
creatives are producing 10x more content
than they did in 2010 and that 85% of it is
driven by the demand for content that’s
personalised and provides a consistent
cross-device experience.

6. A few of the iFactory web design team, who came
through the ranks pre-digital explosion (we’re not
that old, trust us) say that pre-digital importance,
companies could get away with a single ad
campaign spread over a few limited mediums –
billboards, magazines, TV and radio.

7. Today, the options are limitless, with companies
able to produce individualised content for mobile,
social media, website landing pages and ads, print
media, physical retail and even shockvertising in
water fountains – remember the Dexter tv show
guerrilla marketing campaign that disgusted
people into interest.

8. ADMIN
SCHMADMIN

9. CREATIVES
7HRSOF ADMINISTRATION
TASKS PER WEEK
34%
Sure, we’ve automated many of the mundane
administration tasks endemic to creative
work, but not enough to avoid it all together.
34% of creatives said they spend 7+ hours a
week on administration tasks, such as
chasing briefs, waiting for project approval,
getting looped in on irrelevant email chains
and invoicing.

10. IT'S TIME TO INVEST
MORE IN CREATIVES

11. A change we’ve seen to the creative workload over
the past ten years is creatives being seen as a
strategic contributor. This can be challenging for
many creatives who have a stake in the broader
business goals, further adding to the workload if
proper resources aren’t offered by the company.
InSource believes companies need to invest more
in their creatives to further their professional
development and diversify their skillset beyond
being simply creative.

12. Digital Strategy
Digital Marketing
Website Design
Application Development
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