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The Open
Imperative
Opening Your Brand to the iCitizenry




                        Austin, Houston, Dallas/Fort Worth
Dr. Nita Rollins        Interactive Marketing Associations
Futurist
RI:Lab
SLOWNESS
                Questing      Eco-Everything
NICHE CONSUMERISM
    Geek Chic
                                Metaphoria
                   CARTOCRACY
ZEITGEISTING
                                Data Visualization

  HAPPINOMICS                 WE-COMMERCE
       Mashionality

       OPENNESS
Self-Casting
Self-
                           Urban Nomadism
S    T
The OPEN Macrotrend
        E
             P
E
WORLDVIEW OF A CLOSED BRAND

         Targets Consumers

             Monologue

             Awareness

                Push

       Guarded Communications

        Created by Marketers

         Brand Management
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations
Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations

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Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations

  • 1. The Open Imperative Opening Your Brand to the iCitizenry Austin, Houston, Dallas/Fort Worth Dr. Nita Rollins Interactive Marketing Associations Futurist RI:Lab
  • 2. SLOWNESS Questing Eco-Everything NICHE CONSUMERISM Geek Chic Metaphoria CARTOCRACY ZEITGEISTING Data Visualization HAPPINOMICS WE-COMMERCE Mashionality OPENNESS Self-Casting Self- Urban Nomadism
  • 3. S T The OPEN Macrotrend E P E
  • 4. WORLDVIEW OF A CLOSED BRAND Targets Consumers Monologue Awareness Push Guarded Communications Created by Marketers Brand Management