Bernia Wheaton, Chief Communicator at Achieve Consulting Group, discusses how social media impacts the way individuals communicate. You will learn the best practices for integrating social media into your business or organization.

1. SOCIAL MEDIA:
Grow your online audience…
Grow your business
Bernia Wheaton

3. SOCIAL MEDIA:
Grow your online audience…
Grow your business
Bernia Wheaton

4. SOCIAL MEDIA
COMMUNICATION
Social Media for Business

9. BEST PRACTICES
Social Media for Business

10. BE SOCIAL

11. BE SOCIAL
Profile Photo
Company Profile
Header/Cover Photo
Location
Website link
Followers/Fans

12. GROW YOUR AUDIENCE
Get Connected
 Geographically
 Industry
 Special interest
 News & Media
 Thought Leaders
 Competitors
 Pay Per Click marketing

13. PAY PER CLICK MARKETING
Pros Cons
 Failure doesn’t cost a
dime
 Highly effective at
reaching target audience
 Permission based
 Expands your REACH
 Accelerates growth
 Small budget
 Success = co$t
 Learning Curve
 Need to know your
demographics

14. LISTEN…THEN CURATE
Listen
 Topics, Trends, Frequency
Curate content
Participate in conversations
Reach out to Thought Leaders
Share

15. POSTING
Make time
Frequency | Etiquette
Schedule your posts
Clear & Concise
Text, photos, sound, video…variety
Accuracy!

16. PROMOTE YOURSELF
Make sure you can be found online
 Website links
 Email signature
 Print material
 Office signage

17. TRACK RESULTS
Know your demographics
Use Insights and Analytics
 Time of day
 Text vs Photos
 Comments vs Questions

18. OUTCOMES
0 500 1000
January
February
March
April
May
June
Likes
$- $10,000 $20,000 $30,000 $40,000 $50,000
January
February
March
April
May
June
Revenue

19. Bernia Wheaton
519-274-4651
bernia.wheaton@sympatico.ca