The document discusses how ideas spread through social media using memetics and epidemiological models. It explains that for an idea to spread, it needs exposure, awareness, and motivation. Factors that influence spread include seed size, influencers, personalization, avoiding link fatigue, helping audiences look cool, novelty, scarcity, and addressing information voids. The document also discusses performance, reputation, social exchange, imitation, social proof, and combined relevance as factors that influence whether people share content. It provides tips on optimizing campaigns based on these factors.
55. “… the more valuable the sentiment or
activity the members exchange with
one another, the greater the average
frequency of interaction of the
members.”
Social Behavior as Exchange
George C. Homans
83. Gossip is just news
running ahead of itself in a
red satin dress.
-Liz Smith
84.
85. “…advertisements that were
both original and familiar
attracted the largest amount of
attention…”
Breaking Through the Clutter: Benefits of Advertisement Originality and
Familiarity for Brand Attention and Memory
Rik Pieters, Luk Warlop and Michel Wedel 2002
87. Most ReTweetable Words & Phrases
1. you 11. please retweet
2. twitter 12. great
3. please 13. social media
4. retweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post
90. Least ReTweetable Words & Phrases
1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening