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With the holidays over, beacon stories have picked up. Timberland has beacon plans after launching their first digitally connected store; there are now beacons for farmers and perhaps most importantly for the field as a whole, Apple’s patent application is more publicized.
More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via Bluetooth with consumer’s phones. You can learn how to launch your on iBeacon mobile marketing campaign with this webinar tutorial.