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iBeacon stories January 2016

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With the holidays over, beacon stories have picked up. Timberland has beacon plans after launching their first digitally connected store; there are now beacons for farmers and perhaps most importantly for the field as a whole, Apple’s patent application is more publicized.
More and more consumers want to be reached in the right place at the right time. iBeacons allow brands to do just that and communicate via Bluetooth with consumer’s phones. You can learn how to launch your on iBeacon mobile marketing campaign with this webinar tutorial.

Publicada em: Marketing
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iBeacon stories January 2016

  1. 1. The Latest and Greatest iBeacon Stories January 2016
  2. 2. January Overview With the holidays over, beacon stories have picked up. Timberland has beacon plans after launching their first digitally connected store, there are now beacons for farmers and perhaps most importantly for the field as a whole, Apple’s patent application is more publicized.
  3. 3. Top Stories 1. Beacons for Farmers 2. Timberland’s Digitally Connected Store 3. Apple’s New Beacon Patent 4. Proximitel’s 7 Million Data Points 5. The University of Oklahoma’s Beacons
  4. 4. Fliegl, based in Muhldorf Germany, is now offering $25 dollar beacons for farming equipment. To learn more: Farmer’s Beacons Beacons for Farmers
  5. 5. Products will have a tag that when tapped will bring up product info and related items. Soon, they want a beacon app. To learn more: Timberland’s Digital Store Timberland’s Digitally Connected Store
  6. 6. Apple’s New Beacon Patent It outlines a plan to create indoor maps and send ads To learn more: Apple Beacon Mapping
  7. 7. ProximiTel is a data platform for hotels and retailers. To learn more: Proxitel's Data Proximitel’s 7 Million Data Points
  8. 8. They are intended to allow students to get around a bit better To learn more: Oklahoma Beacons The University of Oklahoma’s Beacons
  9. 9. Sign up here: ibeacontrends.com/beacon-tutorial

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