The document is a presentation by Amanda Blum on how to create a website sitemap. It outlines 8 steps: 1) Define what you do, 2) Define visitors, 3) Define success points, 4) Create a path to purchase, 5) Find overlaps, 6) Determine content types, 7) Measure and test, 8) Get paid. The presentation uses humor and images of puppies to engage the audience in the otherwise dry topic of sitemaps.
1. amanda blum
@amandablum Preso F.A.Q.
amanda@howlingzoe.com
•Yes. Slides *will* be available on
online. In 10 minutes. I promise.
Really. No, I’m not lying. Yes, I’m
serious. And honest. So please put
down the pen and pad and just
enjoy. Slideshare.net/hzp
•I really do try not to curse.
•No, I haven’t a clue why camps
continue to allow me to speak.
•Of course its mine. WHY would
anyone do this to their hair on
purpose?
#omfgihatepowerpoint Amanda Blum @amandablum
2. Sitemap to Success
A lame ass title, but we’re on our
way to awesome.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
3. How websites are born…
functionality Bad ass (or just
bad) design
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
4. Developers think like this:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
5. Designers think like this:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
6. Everyone is
selling
something
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7. step 1:
What do you do
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
9. I’m a common
citizen who
helps
maintain
peace & order
in Gotham
through feats
of
superhuman
strength.
10. What do you do?:
To (target market), (name of
org) provides (services) by
(unique methods) for (results).
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
14. step 2: Superman
Potential
clients
return clients
Gov’t agencies
press
Concerned citizens
Rival superheros
Career day organizers
Friends & family
Competitors (villians)
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
15. step 3:
Define “success points”
On your site
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
16. step 3: Superman
Request help
Potential
clients Corporate account
return clients Contact form
Gov’t agencies Press ready
photos/bio
press
Donate button
Concerned citizens
Union information
Fellow superheros
Sched. appt
Career day organizers
Blog
Friends & family
big screw you sign
competition (villians)
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
17. step 4:
Create a path to buy
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
18. The Four Questions:
1. Why do I want crap?
2. Why do I want *your* crap?
3. What’s your process to give
me crap?
4. Give me crap.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
19. step 4: Superman
Why do I How does Request help
need Why do I want
Your help Work ?
Potential help? YOUR help?
clients Corporate account signup
Features/benefits
Cost/FAQ
Of corp acct
return clients Contact form
Why you Service
Why you
should costs
Gov’t agencies Subcontract
should work
w Superman
Press ready photos/
help
bio/press contact
press How
How
Why citizens
need
Superman
helps
Superman Donate button
Foundation
superheroes Gotham
Concerned citizens Uses funds
Why you want Dues/benefits/
Union information
Why you need
To join the annualretreat
Fellow superheros unions Superheroes
Union Sched. appt
Superheroes Speaking
Career day organizers inspire kids &
Superman is
topics
a great
scare them
speaker
Blog
straight
Friends & family
big screw you sign
competition (villians) Activate spam bomb,
Autosend email to local
IE6 users hooker service to seduce
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
villian’s girlfriend
20. step 5:
Revel in sitemap. Go eat ice cream.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
21. Actual
step 5:
Find the overlaps
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
22. step 4: Superman
Why do I How does Request help
need Why do I want
Your help Work ?
Potential help? YOUR help?
clients Corporate account signup
Features/benefits
Cost/FAQ
Of corp acct
return clients Contact form
Why you Service
Why you
should costs
Gov’t agencies Subcontract
should work
w Superman
Press ready photos/
help
bio/press contact
press How
How
Why citizens
need
Superman
helps
Superman Donate button
Foundation
superheroes Gotham
Concerned citizens Uses funds
Why you want Dues/benefits/
Union information
Why you need
To join the annualretreat
Fellow superheros unions Superheroes
Union Sched. appt
Superheroes Speaking
Career day organizers inspire kids &
Superman is
topics
awesome
scare them Blog
straight
Friends & family
big screw you sign,
competition (villians) Activate spam bomb,
Autosend email to local
IE6 users hooker service to seduce
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
villians girlfriend
23. step 5: Superman
Homepage
Marketing message, callouts
return clients, Gov’t agencies, Fellow superheroes,, Career day
organizers, Friends & family, competitors
Superheroes r awesome Superman rocks Services Contact
For citizens Help Services Contact Form
For gov’t agencies Corp Accounts Appt. Sched.
For schools Superman Foundation Press
Blog
Union Screw You Page
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com