1. Adver-gaming
Horizons
Hosted by:
Presented by:
Reza Ayati July 5th 2009
1
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

2. Advertising via Games
2
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

3. Game Usage
Entertainment
Training
Education
Advertising
Health
Science and Research
Production
Work
3
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

4. Advertising via Games
Game medium can be used for
delivering a commercial message to
the audience.
Game-based advertising methods are:
Around game advertising
In-game advertising
In-game product placement
Adver-gaming
4
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

5. Samples
Around Game Advertising
Ads are not related to the game-play
5
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

6. Samples
In-game Advertising
Ads may not be related to the game-play.
6
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

7. Samples
In-game Product Placement
Ads may be related to the game-play.
7
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

8. Samples
Adver-gaming
Ads ARE related to the game-play.
8
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

9. Advertising using Game Elements
Advertising Elements Game Elements
Target Game-play
Message Story
Media Environment
Content Objects
Audience Rules
Experience Player
Feedback User Interface (UI)
Platform
9
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

10. Advertising using Game Elements
Advertising and Game Elements relations
Target Story
Message Story, Game-play, Rules
Media Game, Platform
Content Story, Objects, Environment
Audience Player
Experience Game-play, Rules
Feedback Game-play, User Interface
10
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

11. Why
Why advertising via Games?
Mainly
Audience
The number of the Game Audience is
increasing
and the type variety is expanding.
11
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

12. Games Audience
Hardcore Gamers
Mostly Teenagers, boys.
Casual Gamers
Mainly more than 18 and have the purchase power
18-49
49% <18
25%
>49
26%
12
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

13. Adver-gaming
13
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

14. What is Adver-gaming?
Advertising Gaming
Adver - Gaming
14
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

15. What is Adver-gaming?
Using Game medium attributes for
delivering a commercial message to
the audience.
An Adver-game is a game where
advertisement is the main subject of
the game-play.
15
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

16. Why
Why using Adver-games?
Adver-gaming is the only method for
engaging audience in the games.
16
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

17. How
What to do for advertising using adver-games?
Publishing contents to adver-games.
Having your own adver-games.
17
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

18. How
What to do for publishing contents to adver-games?
Select an adver-game.
Choose the one that suits your brand image and message
Inject your contents to it.
Monitor the results.
Change the contents time by time.
18
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

19. How
What to do for having an adver-game?
Create it.
Choose a game-play that fits your brand image and message.
Build game environment.
Inject your contents to it.
Publish it.
Put is somewhere to reach your audience, so they can find it and play it.
Monitor the results.
Change the contents time by time.
19
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

20. Problems
There are not much adver-game producers.
It is not easy to translate messages into game-plays.
It is hard to find perfect publishers for your adver-games.
The process is time consuming.
A high budget is needed.
It can not be done with low budjets, so it is mainly for big brands.
It is hard to find perfect adver-games that engage audience.
It is needed to create specific content formats.
Most adver-games do not have ad management system.
Most adver-games do not have monitoring system.
It is expensive to change the contents time by time.
20
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

21. Adver-gaming Networks
21
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

22. ? What is
a web platform for creating adver-games
in various adver-gaming networks.
22
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

23. ? What is
Online Advertising
Online Community Online Gaming
23
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

24. What you can do in ?
Create and publish your own Adver-games.
Run Campaigns in various Adver-games.
24
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

25. What you can do in ?
By using Hyzonia web platform you can:
Create and customize your own Adver-game.
Choose one of the game-play that suits your brand image or
Specify your needs and leave it to Hyzonia
Publish it to the networks.
Publish it in any specific website or
Specify your needs and leave it to Hyzonia.
Inject contents via Campaigns.
Specify your target audience, budget and timing.
Optimize your campaigns.
Change contents time by time
Monitor consumer engagements.
Receive Market Analysis reports.
25
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

26. What you can do in ?
Creating Publishing
Adver-games Adver-games
Runing
Monitoring
Campaigns
Reports
in your own AG
Creating
campaigns
Runing
Campaigns
in other AGs
26
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

27. How works?
Providing Content,
Gaining audience
Advertisers
Country
Advertisers
Country
Website
Website
Website Website
Website
Internet Users
Discovering,
Communication,
Entertainment,
Reward
27
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

28. Benefits
Cost-effective
Easy to use
Adver-games are being reached by target audience.
Game-plays are Engaging.
Dynamic ad contents
Audience Targeting System
Using the power of Viral Marketing
Providing Market Analysis reports
Consumer Behavior, Consumer Insight
28
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

29. Benefits
Market Analysis information
Consumer Insight
Reports by segments, products, specifications
Colors, shapes, models
29
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

30. Benefits
Audience reaction and behavior
Useful for new product launch
Sensitivity analysis
30
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

31. Adver-game samples
31
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

32. in the News
32
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

33. in the News
33
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

34. in the News
34
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

35. in the News
35
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

36. Final Word
36
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

37. Future of Adver-gaming
In current financial recession when the
advertisement budgets are squeezed,
brands need cost-effective solution that
engages their target audience and inform
them about consumer insights and
behavior.
37
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

38. Create brand experience,
track consumer behavior
using your own
Adver-gaming Network.
www.hyzonia.com
38
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

39. Read our weblog at:
blog
blog.hyzonia.com
Visit us at:
facebook.com/pages/hyzonia/186084430135
Follow us at:
twitter.com/hyzonia
39
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

40. Special thanks to:
Creators Team:
Maryam Alimardani
Managing Director
Dr Ian Michael
Reza Ayati
Business Development Director
Homam Hosseini
Carissa Crowley Product Development Director
40
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co

41. Reza Ayati
Business Development Director
Phone: +971-04-8865525 Mobile: +971-50-6946625
Fax: +971-04-8865535 E-mail: reza@hyzonia.com
CONFIDENTIALITY INFORMATION AND DISCLAIMER
©2006-2009 RENA FZCo. All rights reserved.
This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or
reproduce the contents without RENA FZCo’s permission.
This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only.
41
41
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.co