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大久保 丞 Joe Okubo
分かりやすいプレゼンをする為に
For Good Presentations
論理 + 感情 → 理解 + 共感

Logic + Emotion

Grasp + Empathy
論理
Logic
1番伝えたいことは何か?

What’s the most important?
プレゼンテーションを組立てる
Building Presentation
起承転結をしない

Do NOT the order like:
introduction→development→turn→conclusion

論理的に、より明確に!

結承承結
Make logically for clarity
Conclusion→Reason, Example→Conclusion
最初の結、つまり序論で課題と結論を

述べ、なぜか簡単に理由を示す
Introduction must have the theme and

the simple conclusion and the reason
承は本論として、具体例を入れ、

原因•理由を説明する
Body must have concrete/specific 

examples to explain the idea
結論では、総論として、

まとめた成果を入れる
Conclusion explains what it is
序論

結論

説明

結論
本論

結論

説明

結論
結論

結論

説明

結論
一つのユニット10分∼18分
序論 本論 結論
一つのユニット10分∼18分
Why

What
Why

What
How
序論 本論 結論
一つのユニット10分∼18分
課題
解決策
課題
解決策
例、具体案
30分 10分 30分 10分 30分 10分
本論

結論

説明

結論
アイデアを絞り込む
Refine Your Idea
なぜか、から始める!
Start With Why!
Why?

なぜなのか?
How?
どのように?
What?

何を?
Why
How
What
Why How What
シンプル•明快にする
予想外•意外性がある
具体的である
信頼性がある
感情に訴える
ストーリーを持つ
Simple
Unexpected
Concrete
Credible
Emotional
Stories
Simplify 

シンプルで明快に
“Simplicity is the ultimate sophistication.”

Leonardo da Vinci
『シンプルさは究極の洗練である。 』

レオナルド•ダ•ヴィンチ
Simplicity is making the obvious
definition of the idea.
シンプルとは、最少の表現で

アイデアを際立たせること
Theme
テーマを明らかにする
Unexpected
予想外・意外性がある
Concrete
具体的である
Credible 

信頼性がある
グラフで示す

Show Chart

Emotional
感情に訴える
Conversation
観客との対話
Conversation is listening.
実際に対話するように = 話を聴く姿勢で
Participation
参加して貰う
Stories
物語性がある
Practice & Rehearsal

入念な練習をする
Time Keep

時間を守る
References 参考書籍
『WHYから始めよ!』
サイモン•シネック著

“Start with Why”

Simon Sinek
『アイデアのちから』
チップ•ハース+ダン•ハース著

“Made to Stick

Why Some Ideas Survive and
Others Die”

Chip Heath & Dan Heath
『プレゼンテーションzen』
ガー•レイノルズ著

“presentation zen”

Garr Reynolds
『ザ•プレゼンテーション』
ナンシー•デュアルテ著

“Resonate”

Nancy Duarte
『世界最高のプレゼン術』
ウィリアム•リード著
良いプレゼンテーションをする為に

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