1. The Big Data TV: Data Analytics, Algorithms, and
Netflix’s Original Programming

2. Netflix Prize: Improving Accuracy
of Predictions
What Netflix Tracks & Collects
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About 30 million plays per day
(rewind, fast
forward, pause, volume, etc.)
About 4 million ratings per day
About 3 million searches per day
Geo-location data
Device information
Time of day and week of viewing
Metadata from third parties such as
Nielsen
Social media data from Facebook and
Twitter
(source: Derrick Harris at GigaOm, 2012)
From Recommendation to Creative
Decisions

3. (source: Zach Bulygo at KISSmetrics Blog, 2013)
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(source: David Carr at The New
York Times, 2013)
The Netflix Formula for Original Programming:
House of Cards

4. Personalized Trailers of House of Cards: Lift
the Veil

5. Personalized Trailers of House of Cards: Pain

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How Original is Netflix Originals?
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