An overview of the social media platforms to decide what platforms to focus your time on. This presentation was prepared and presented to SCORE and kicked off their social media seminars
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Social Media: A Tool For Your Small Business
1. A tool for your small business
With
Debbie Gioquindo
2.
3. Permission based communications
Cost effective
Long tail marketing
Humanizes you and your brand
You become a knowledgeable expert on your
brand.
Build and promote your brand
Create loyal connections, create relationships
Customer engagement
Speak to people with common interests
Networking
5. Facebook 73%
incomes above
$75,000
Blog – Establish
credibility
Twitter – 140
Characters or
less
Instagram – 68%
women
Youtube - +6
Billion hours
watched
monthly
6. Google + 70%
Male oriented
Pinterest
Dominated by
women
Linked In
network of
trusted contacts
Podcasting
7. Share 648,748 pieces of content
• Reaches more adults 18-34 than any cable network
Users send 100,000 tweets
Share 3,600 photos
Social Media allows your customers to communicate directly
with you
Social Media is the #1 visited sites then search engines
8. Doesn’t
matter if you don’t tweet
Doesn’t matter if you don’t have a facebook
page
Using Social Media for your business is about
the CUSTOMERS YOU WANT TO REACH
12. Observe
Get on networks to see where they are talking
about similar products
Use hashtags to find the conversations
Ask customers what channels they are on
& Listen
Facebook
Twitter
Google +
Pinterest
Instagram
Ask customers if they would like a newsletter
Observe the different channels and see where
you get the most response from.
13.
14. Begin
with one to two networks. If two,
make sure they compliment each other.
(Facebook & Twitter)
Establish
a presence
Move
onto another network
Don’t
expect overnight success. It takes
time.
15. Hashtags is the # symbol followed by a
keyword or phrase that helps people find
tweets or posts around things that they are
interested in.
#wine #followfriday #throwbackthursday
#foodchat #winechat #encouragement
18. Pin
content that will be shared
Don’t just pin your products
Pin images that compliment but not compete
You can include prices on your pin
They receive 36% more likes
Key
is to frequently pin beautiful images with
helpful captions
19. Shop
more often
Purchase more items
Generates referrals
Refer buyers to our website or brick and
mortar store
20.
21.
22.
23. Create
a Page for
your business (NOT
A PROFILE)
Post information
History
Advice
How-to
Photos
Ask
for fans
opinions, stories or
advice
24.
25. Post
2 – 5 Times a day – consistency is key.
Post different content each time
Keep posts short
Include
photos or links with your updates
Use Facebook Ads to
Promote a post
Target existing fans
Promote your page
Target outside your fans
Target competitor fans
26. •
•
•
•
Opportunities in 140 characters or less
New mode of customer communication that
can be tailored to customer preferences
Relationship building – Adding Value
Product promotion and sales
–
–
–
•
Identify your audience
Provide useful content
Engage in conversation
Corporate Reputation Management
–
–
Your brands personality.
A live person
27. Events
Webinars
Speaking engagents
Podcasts
Live events
Training
New Product
Book
Blog
content
Product Info
Company News
Leverage
twitter
traffic to other
locations
FB
Linked In
Google +
Website
Promote
yourself
Lending a hand
How can I help you.
Give value back to
your audience
28. 140
characters to per message
Hashtags(#) to track messages
Use @ symbol for replies
Use D, followed by account name to send
direct message to someone
Use “RT @accountname: ” followed by quote
to retweet someone’s tweet
Like a tweet
29. Listen
to what is going on and use it as a
market research tool
Observe
Tweet
30. Lifespan
of tweet 30 sec.
Share
multiple times cause same people
won’t see it
Schedule
Use
content out every few hours
hashtags
32. Linking
picture and
video content with
your brands story
and culture
Have a central
theme
Photos must be
visually appealing
Content
must give
people reason to
follow
New items
Sneak Peaks
Behind the scenes
Special deals
33. Get app
Take photo with camera (not thru app)
Enhance photos
Upload with hashtags
Engage with users
Like photos
Repost content
Comment
Through posting, post on other channels
Facebook page
Twitter
Tumblr
34.
Use these on printed
material
Brochures
Print ads
Business cards
Rack cards
Signs
Direct QR code to
Video
Facebook
Twitter
Contest
35. Twitter
Hootsuite
Tweetdeck
Dlvr.it
Postplanner
for Facebook – schedule and
content ideas for Facebook. (to schedule and
curate there is a fee)
Social Crawlytics – where content does best
on each network
Keywords – Google Adwords Keywords
36.
37.
38. Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30
minutes.
42. Wine Tastings, Education &
Consulting
Social Media Consulting
for Small Business
www.HudsonValleyWineGoddes.com
hvwinegoddess@gmail.com
845-206-9463