SlideShare uma empresa Scribd logo
1 de 26
Persona
                        Designed to change the perception and experience of sending and
                       receiving emails by focusing on People, the Conversations between
                                 them and the Knowledge shared in emails today.




                            Philosophy - Process - Delivery
Thursday, May 31, 12
Email today
Thursday, May 31, 12
Email clients today
Thursday, May 31, 12
Total work area




          Legacy
        elements
               -
     The Desktop
       metaphor




                                  People
                            Organizations                                  Content, data,
                       Ads,Group mail etc                                  Conversations




                                            Aspects of mail
Thursday, May 31, 12
“What are the core elements of an email client that
                                   make it meaningful to use?”

                           “What must be the level of personalization or
                                  customization in a software?”

                             “Can we leave the “Inbox” model aside?”




                       Getting Inspired-Critical Inquiry
Thursday, May 31, 12
Getting Inspired - Speaking to people
Thursday, May 31, 12
Insights
                               Email as a connector among people

                          Feature monsters - Power users vs Regular users

                       Outdated metaphors for mental models - Legacy elements

                         Quick mailing / messaging - Snippets of conversation

                              Finding an attachment - Exchange of data

                              Emails are a flow, organization is automatic


Thursday, May 31, 12
Our work :
              Meaningful distillation of
              content and information




                       Clients today




                 Data , content in mail




Thursday, May 31, 12
Total work area




                                People
                       (Family, friends
                                    etc)


                                                        Conversations
                                                        Content
                                                        Data




              The focus of email - Making it personal
Thursday, May 31, 12
sketching... a lot
           Sketches - Wireframes - Visualizing flow
Thursday, May 31, 12
Thumbnails
Thursday, May 31, 12
Concepts
Thursday, May 31, 12
Wireframes - Visualizing flow
Thursday, May 31, 12
Our focus
                               The People

                       Conversations among people

                       Media shared among people




Thursday, May 31, 12
Three views
                            People

                         Conversations

                         Attachments




Thursday, May 31, 12
From sketches ...
Thursday, May 31, 12
... to Pixel detail
Thursday, May 31, 12
Storytelling and Communication
                            Video - https://vimeo.com/25588286
Thursday, May 31, 12
A Focus on People
Thursday, May 31, 12
Sociality
                   Using mental models from IM prevalent in social media platforms
Thursday, May 31, 12
Adaptability
                       Different faces to information consumption - Choose your view
Thursday, May 31, 12
Visual approach
             To presentation of content - especially with respect to data/info shared
Thursday, May 31, 12
Experience prototype - Actionscript
Thursday, May 31, 12
Attention /Critical reception
                              Where will this lead to?
Thursday, May 31, 12
We are working on it !
                       Watch out for www.personamail.info
Thursday, May 31, 12
Primary
                            User research, Brainstorming for ideas

                               Sketching, concepts, wireframes

                          Communication through Visual Story-telling

                              Pixel detail (Photoshop, Illustrator)

                                          Secondary
                                         Visual design

                                   Prototyping (Actionscript)



                       My contribution in a team of 3
Thursday, May 31, 12

Mais conteúdo relacionado

Semelhante a Pppd

Elizabeth Churchill, "Data by Design"
Elizabeth Churchill, "Data by Design"Elizabeth Churchill, "Data by Design"
Elizabeth Churchill, "Data by Design"
summersocialwebshop
 
CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...
CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...
CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...
Chicago eLearning & Technology Showcase
 
Lecture 5: Social Web Data Analysis (2012)
Lecture 5: Social Web Data Analysis (2012)Lecture 5: Social Web Data Analysis (2012)
Lecture 5: Social Web Data Analysis (2012)
Lora Aroyo
 

Semelhante a Pppd (20)

120307 lifelonglearningpotsdam
120307 lifelonglearningpotsdam120307 lifelonglearningpotsdam
120307 lifelonglearningpotsdam
 
Role of Linked Data for Scholarly Publishers
Role of Linked Data for Scholarly PublishersRole of Linked Data for Scholarly Publishers
Role of Linked Data for Scholarly Publishers
 
A Visual View of Human Computation Models / Crowdsourcing
A Visual View of Human Computation Models / CrowdsourcingA Visual View of Human Computation Models / Crowdsourcing
A Visual View of Human Computation Models / Crowdsourcing
 
Elizabeth Churchill, "Data by Design"
Elizabeth Churchill, "Data by Design"Elizabeth Churchill, "Data by Design"
Elizabeth Churchill, "Data by Design"
 
OSHUG
OSHUGOSHUG
OSHUG
 
Field research and interaction design: course #5
Field research and interaction design: course #5Field research and interaction design: course #5
Field research and interaction design: course #5
 
Machine Learning @ Mendeley
Machine Learning @ MendeleyMachine Learning @ Mendeley
Machine Learning @ Mendeley
 
Total Language Training: How Virtual Worlds will define the Future of Languag...
Total Language Training: How Virtual Worlds will define the Future of Languag...Total Language Training: How Virtual Worlds will define the Future of Languag...
Total Language Training: How Virtual Worlds will define the Future of Languag...
 
CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...
CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...
CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Lear...
 
Presentation nov30
Presentation nov30Presentation nov30
Presentation nov30
 
Project NEMO - towards empathy-enabling digital environments
Project NEMO - towards empathy-enabling digital environmentsProject NEMO - towards empathy-enabling digital environments
Project NEMO - towards empathy-enabling digital environments
 
Communities as the fundament of social learning
Communities as the fundament of social learningCommunities as the fundament of social learning
Communities as the fundament of social learning
 
Communities as the fundament of social learning - Social Connections
Communities as the fundament of social learning - Social ConnectionsCommunities as the fundament of social learning - Social Connections
Communities as the fundament of social learning - Social Connections
 
Lecture 5: Social Web Data Analysis (2012)
Lecture 5: Social Web Data Analysis (2012)Lecture 5: Social Web Data Analysis (2012)
Lecture 5: Social Web Data Analysis (2012)
 
Beyond Buzz - Web 2.0 Expo - K.Niederhoffer & M.Smith
Beyond Buzz - Web 2.0 Expo - K.Niederhoffer & M.SmithBeyond Buzz - Web 2.0 Expo - K.Niederhoffer & M.Smith
Beyond Buzz - Web 2.0 Expo - K.Niederhoffer & M.Smith
 
Communities as the fundament of social learning
Communities as the fundament of social learningCommunities as the fundament of social learning
Communities as the fundament of social learning
 
Collaborative Competence Management
Collaborative Competence ManagementCollaborative Competence Management
Collaborative Competence Management
 
Knowledge Sharing and Distances in Collaborative Modeling
Knowledge Sharing and Distances in Collaborative ModelingKnowledge Sharing and Distances in Collaborative Modeling
Knowledge Sharing and Distances in Collaborative Modeling
 
How to conduct a social network analysis: A tool for empowering teams and wor...
How to conduct a social network analysis: A tool for empowering teams and wor...How to conduct a social network analysis: A tool for empowering teams and wor...
How to conduct a social network analysis: A tool for empowering teams and wor...
 
Enterprise 2
Enterprise 2Enterprise 2
Enterprise 2
 

Último

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 

Pppd

  • 1. Persona Designed to change the perception and experience of sending and receiving emails by focusing on People, the Conversations between them and the Knowledge shared in emails today. Philosophy - Process - Delivery Thursday, May 31, 12
  • 4. Total work area Legacy elements - The Desktop metaphor People Organizations Content, data, Ads,Group mail etc Conversations Aspects of mail Thursday, May 31, 12
  • 5. “What are the core elements of an email client that make it meaningful to use?” “What must be the level of personalization or customization in a software?” “Can we leave the “Inbox” model aside?” Getting Inspired-Critical Inquiry Thursday, May 31, 12
  • 6. Getting Inspired - Speaking to people Thursday, May 31, 12
  • 7. Insights Email as a connector among people Feature monsters - Power users vs Regular users Outdated metaphors for mental models - Legacy elements Quick mailing / messaging - Snippets of conversation Finding an attachment - Exchange of data Emails are a flow, organization is automatic Thursday, May 31, 12
  • 8. Our work : Meaningful distillation of content and information Clients today Data , content in mail Thursday, May 31, 12
  • 9. Total work area People (Family, friends etc) Conversations Content Data The focus of email - Making it personal Thursday, May 31, 12
  • 10. sketching... a lot Sketches - Wireframes - Visualizing flow Thursday, May 31, 12
  • 13. Wireframes - Visualizing flow Thursday, May 31, 12
  • 14. Our focus The People Conversations among people Media shared among people Thursday, May 31, 12
  • 15. Three views People Conversations Attachments Thursday, May 31, 12
  • 17. ... to Pixel detail Thursday, May 31, 12
  • 18. Storytelling and Communication Video - https://vimeo.com/25588286 Thursday, May 31, 12
  • 19. A Focus on People Thursday, May 31, 12
  • 20. Sociality Using mental models from IM prevalent in social media platforms Thursday, May 31, 12
  • 21. Adaptability Different faces to information consumption - Choose your view Thursday, May 31, 12
  • 22. Visual approach To presentation of content - especially with respect to data/info shared Thursday, May 31, 12
  • 23. Experience prototype - Actionscript Thursday, May 31, 12
  • 24. Attention /Critical reception Where will this lead to? Thursday, May 31, 12
  • 25. We are working on it ! Watch out for www.personamail.info Thursday, May 31, 12
  • 26. Primary User research, Brainstorming for ideas Sketching, concepts, wireframes Communication through Visual Story-telling Pixel detail (Photoshop, Illustrator) Secondary Visual design Prototyping (Actionscript) My contribution in a team of 3 Thursday, May 31, 12