We are glad to invite you joining us at the 34th talkshow on: Strategic Vision of IT 1. What does “strategic vision” mean? - Understanding concepts: Vision, Strategy? - Which one should come first? - What is the strategic vision? 2. Strategic vision vs. strategic plan 3. Writing a strategic vision of IT: methodology and case study - Vision statement - IT maps - Strategic vision 4. Discussion and networking Speaker: Dr. Phan Cong Chinh – CEO of GESO

1. STRATEGIC VISION OF IT

2. Contents
1. What does “strategic vision” mean?
- Understanding concepts: Vision, Strategy?
- Which one should come first?
- What is the strategic vision? Strategic vision vs. strategic plan?
2. Writing a strategic vision of IT
- Methodology
- Examples
3. Q & A

3. VISION & STRATEGY
PRESENT FUTURE
 Vision: An explanation, usually in written form, of what a
person or business wants to be or get done at some later
point in time
Example:
A personal computer in every home running Microsoft software

4. VISION & STRATEGY
VISION
(What in future?)

5. VISION & STRATEGY
 Vision: An explanation, usually in written form, of what a person or business wants
to be or get done at some later point in time
Example: A personal computer in every home running Microsoft software
 Strategy: The best method to achieve a goal
 Which one comes first?
 Strategic vision vs. strategic plan

6. STRATEGIC VISION

7. AN EXAMPLE
Company vision: A personal computer in every home running Microsoft software
Business strategy: Dominant in Operation System & Office Tools
→ Strategic Vision of Marketing:
- User-friendly and powerful OS
- User-friendly and powerful Document, Calculation and Presentation Editors
- Alliance with dominant PC manufacturers
→ Strategic Vision of Sales:
- Worldwide qualified distribution partners
→ Strategic Vision of IT:
- Efficient Software Development Environment
- Standard Operations & Tools for Partners

8. WRITING A STRATEGIC VISION
 Step1: understanding company strategy plan
 Step 2: Collecting and discovering broad scenarios of possible
future challenges / risks that your company may encounter
 Step 3: Getting alignment with Management on the scenarios
of challenges / risks
 Step 4: What IT will be to help company to overcome the
challenges and risks?

9. WRITING A STRATEGIC VISION
Example 1:
Business strategy: In the next 3 years, building a chain of 100 retail stores and to
add about 150 new products
Challenges:
1. Out of stock, inventory loss
2. Customer satisfaction, working attitude of staff
3. Product knowledge
Strategic vision of IT:
1. Automatic replenishment system
2. Stock check by Smart phone
3. Online supervising: giving remarks on behaviors of each staff
4. Online examination

10. WRITING A STRATEGIC VISION
Example 2:
Business strategy: In the next 5 years, strengthen the distribution by building a
strong sales force and strong Distributors, and launch 20 new strategic products
Challenges:
1. Performance of sales force
2. Distributor capability
Strategic vision of IT:
1. Distribution management system, which supports strongly
- Setting and evaluating KPIs flexibly
- Diversified types of promotion and merchandizing display
- Stock and credit management in Distributors
2. Standard process in Distributors

11. WRITING A STRATEGIC VISION
Example 3:
Business strategy: M&E
Challenges:
1. Keep business efficiency with diversified systems
Strategic vision of IT:
1. Be able to consult and implement system integration
2. Be able to lead changes
3. Group reporting system

12. Thank you for your attendance!