4. How many of your employers have a social media policy?
• Employee Code of Conduct for :
• Online Communications
• Company Representation in Online
Communications
• Employee:
• Blogging Disclosure Policy
• Facebook Usage Policy
• Personal Blog Policy
• Personal Social Network Policy
• Personal Twitter Policy
• LinkedIn Policy
• Google Plus Policy
•
• Corporate:
• Blogging Policy
• Blog Use Policy
• Blog Post Approval Process
• Blog Commenting Policy
• Facebook Brand Page Usage Policy
• Facebook Public Comment/Messaging
Policy
• Twitter Account Policy
• YouTube Policy
• YouTube Public Comment Policy
• Company Password Policy
•
15. More than 1 in 5 companies have disciplined an
employee for violating blog or message board
policies in 2014. Of these companies, half have
terminated an employee for such a violation.
Source: ProofPoint – security company
17. Over 20% have investigated the exposure of
confidential, sensitive or private information
via a blog or message board posting.
Source: ProofPoint – security company
18.
19.
20. One-third of employees surveyed never
consider what their boss or customers
might think before posting material online.
Source: Deloitte Ethics & Workplace Survey
21.
22. Unauthorized or inappropriate commentary
or posts online can:
– Get the company and the employee in legal trouble,
– Diminish the company’s brand name by creating
negative publicity for the company, owners,
partners, as well as employees,
– Cause damage to the company by releasing non-
public information or proprietary information,
– Cost the employee their job at the company.
26. GenY and newer generations expect to have access.
New generations are entering the workplace and
expect to leverage social media
27. A recent survey, by Telindus, showed that:
39% of younger workers will consider leaving their jobs if they lost
access to social media sites.
– Blocking access sends a bigger message to younger generations
who value work-life balance
– “We don’t trust you.”
– “Your duties here are more important than the rest of your life”.
28. and 21% would just be annoyed!
– Younger employees might not quit, but in a competitive job market,
it might be enough to make them choose another employer over you
– Happy employee = engaged employee = higher profits
29. Social media is simply a new channel to an existing assortment of
channels already accessible to your employees: E-mail, Telephone,
Face-2-face, Etc.
We already have policies and guidelines in place for these channels,
social media is just a new addition.
30. Your employees are your
brand, their behavior online
reflects on the company.
32. Policies / guidelines can easily be created
to guide employees on the rights and
wrongs of using social media
– Guide employees: don’t mandate if possible,
tell them how to use it, or discourage use
– Employees will begin to govern themselves
33.
34. Basic Process for Creating
Social Media Guidelines
Step 1: Create
cross-functional
committee
Step 2: Benchmark
- Other companies
-Your existing
policies
Step 3: Identify
Sections/Areas to
cover
Step 4: Develop
the content for
each section
Step 5: Reviews
and edits with the
committee
Step 6: Present to
Policy Dept/Policy
Committee and get
buy-in
Step 7: Present to
senior level
management and
get buy-in
Step 8:
Communicate
and Get employee
feedback.
Step 9: Reevaluate
and keep it current